Overview: Brevo and Salesforce Email Studio as Email Marketing Category solutions.

Brevo and Salesforce Email Studio both excel as email marketing solutions with distinct strengths. Brevo emphasizes communication management and customer engagement through diversified channels, while Salesforce Email Studio provides strong campaign management and communication tracking capabilities. Brevo caters primarily to large enterprises in hospitality and publishing, offering diverse vendor support. Salesforce Email Studio targets enterprises in the IT and manufacturing sectors, emphasizing training and onboarding. Understanding their distinct functionalities and target industries is key to choosing the right tool for your business needs.

Brevo: Brevo, formerly Sendinblue, is an all-in-one platform for managing customer relationships through email, SMS, chat, and more. Businesses can start using Brevo for free.

Salesforce Email Studio: Salesforce-email-studio offers personalized marketing and automated journeys to build customer relationships efficiently. Engagement marketing tools streamline the process for marketers.

Brevo and Salesforce Email Studio: Best Use cases based on the customer satisfaction data

Brevo

4.4

AI Powered

Salesforce Email Studio

3.9

AI Powered

Key Capabilities Supported

Brevo supports communication management and the sending of communications, effectively managing contact lists and campaigns. read more →

Salesforce Email Studio excels in communication management and engagement, with added focus on campaign management and tracking. read more →

Business Goals

Brevo focuses on acquiring customers and enhancing relationships, together with increasing sales and revenue. read more →

Salesforce Email Studio aims to acquire customers, improve ROI, and enhance customer relationships. read more →

Core Features

Brevo features analytics, data export/import, and AI tools, with noteworthy custom report capabilities. read more →

Salesforce Email Studio provides analytics, AI-powered features, and robust integration, along with training and onboarding. read more →

Vendor Support

Brevo offers email, chat, and phone support with 24/7 availability. read more →

Salesforce Email Studio provides training, email, and phone support, available 24/7. read more →

Segments and Industries

Brevo is used widely by large enterprises in hospitality and publishing. read more →

Salesforce Email Studio serves enterprises in IT, manufacturing, and marketing industries. read more →

Operational Alignment

Brevo aligns with large firms seeking communication management across diverse channels including email and SMS. read more →

Salesforce Email Studio is suitable for enterprises needing campaign tracking and customer engagement. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Email Support

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Chat Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Brevo and Salesforce Email Studio

Why is Brevo and Salesforce Email Studio the best choice for Communication Management?

Brevo and Salesforce Email Studio both allow users to send automated emails. Brevo offers real-time email tracking and flexible scheduling, while Salesforce Email Studio focuses on segmentation and integration with other CRM services. Salesforce Email Studio excels at sending emails to large groups, while Brevo's strengths lie in personalized emails and smaller group communication. A limitation of Brevo is that its delivery speed can be affected by billing cycles.

"...Moreover, its feature of sending text messages helps in increasing reach to maximum users...." Peer review by Deepika A, Digital Marketer

"...For example, Marketing Automation was used to include the designed emails and send them based on the user behavior parameterized in a customer journey...." Peer review by Daniel d

Why is Brevo and Salesforce Email Studio the best choice for Engagement Management?

Brevo and Salesforce Email Studio both help businesses engage with customers through personalized messages and follow-ups. Brevo excels in offering accessible and cost-effective solutions, particularly for smaller businesses. Salesforce Email Studio emphasizes comprehensive integration with other Salesforce products, providing sophisticated features for automation and tracking. While Salesforce Email Studio offers more advanced features, Brevo may be more user-friendly for beginners. However, both platforms have limitations, such as Brevo's strict list management policies and Salesforce Email Studio's complexity for those without prior experience.

"...I can thoroughly recommend Send In Blue to any marketing team/company who engage in email marketing it is simple to use and cost effective...." Peer review by Fraser R, Managing Director

"...Following up through email has helped to keep all of our followups organized and actually happening...." Peer review by Administrator

How efficiently Does Brevo and Salesforce Email Studio manage your Campaign Management?

Brevo and Salesforce Email Studio both help companies create and send email marketing campaigns. Brevo focuses on simplifying campaign creation, allowing users to assemble campaigns quickly. Salesforce Email Studio emphasizes managing larger campaigns and linking them to salesforce contacts. A limitation of Brevo is its limited customization options for contact segmentation, while Salesforce Email Studio can be expensive and difficult to use for small teams.

"...Sendinblue allows us to carry out automated marketing campaigns as well as helping us to carry out different tests with the AB tests to use our campaigns even more, it also gives us the possibility of sending a message via SMS, something that little of your competitors can do and is a of the things I like most about this software, We have been able to take advantage of options such as email tests and transactional emails, obtaining incredible results...." Peer review by Francisco M, Equipo de marketing

"...The neat visualization of flow charts in a marketing campaign...." Peer review by Geoffrey Krajeski, M, Marketing Operations and Automation, Marketing and Advertising