cuspera logo CUSPERA

BrightTALK vs Cisco Webex: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of BrightTALK vs. Cisco Webex is based on a specific set of business needs and context. The comparison uses 14512 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing BrightTALK and Cisco Webex

BrightTALK, Cisco Webex, ON24 Platform, 6Connex, etc., belong to a category of solutions that help Webinar and Conferencing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

BrightTALK covers Attendee Engagement, Content Management with Video, Generation Of New Leads, Campaign Management, etc.

Cisco Webex focuses on Collaboration with Video, Conference Call Management with Offline, Sales Call Management with Phone Calls, Content Management with Video, etc.

"Quarter after quarter, BrightTALK consistently sits in the top three demand generation activities and delivers significant ROI, " - Craig Chappell

"When coronavirus hit, Webex Contact Center allowed us to get our employees working from home and get them working effectively. With everyone working from home, we haven't really skipped a beat and Cisco technologies have allowed us to do that. " - Mike Hincks

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo BrightTALK

Focus area

BrightTALK is better than Cisco Webex for

Software Failure Risk

  • low

logo Cisco Webex

Focus area

Cisco Webex is better than BrightTALK for

Software Failure Risk

  • low

About

Content and demand marketing platform with video and webinar services for lead engagement and conversions

Enterprise Solution for Online Meetings, Video Conferencing and webinars with Screen share, messaging and more

Age

2002

1984

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

77

78

Total Goals
(we found evidences for)

13

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


content publishing

searching for content


generation of new leads



campaign management


competitive intelligence



social media marketing



account management




helpdesk management



communication management

sending & publishing communications


channel management


lead qualification

lead qualification: technographic

lead qualification: firmographic


touchpoint management


training & onboarding


lifetime value management


conversion management



merger and acquisition






segmentation and targeting



promotion management


discount management


international marketing


products & pricelist management


sales document management

contract management

proposal & quote management




trade show marketing


business development


social media management

engaging on social media


workflow management


customer feedback management

measuring customer satisfaction


courses & assessment


conference call management




sales call management



knowledge management



contact list management


sales review & feedback


rating and review management


customer case management



Top Goals

Goals Achieved

  • Improve ROI

  • Increase sales & revenue

  • Acquire customers

  • Establish thought leadership

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Scale best practices

  • Shorten ramp up time

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Improve efficiency

  • See 10 more
  • Acquire customers

  • Improve internal communications

  • Enhance customer relationships

  • Scale best practices

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Improve ROI

  • Build brand awareness

  • Improve visibility

  • Improve stakeholder relations

  • Establish thought leadership

  • Improve brand engagement

  • Increase sales & revenue

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • See 14 more

Top Channels

Channels Used

  • offline

  • phone calls

  • video

  • trade shows

  • events

  • chat

  • mobile

  • on premises

  • e-mail

  • mobile app

  • website

  • text SMS

  • user generated content

  • Skype

  • blogs

  • social media

  • mass media

  • point of sale

  • promotions

  • print media

  • magazine

  • channel partners

  • Slack

  • games

  • support groups

  • Facebook at work

  • Facebook

  • movies

  • out of home

  • brochure

  • review sites

  • Amazon

  • causes and charity

  • See 30 more
  • offline

  • phone calls

  • video

  • trade shows

  • events

  • chat

  • mobile

  • on premises

  • e-mail

  • mobile app

  • website

  • text SMS

  • user generated content

  • Skype

  • blogs

  • social media

  • mass media

  • point of sale

  • promotions

  • print media

  • magazine

  • channel partners

  • Slack

  • games

  • support groups

  • Facebook at work

  • Facebook

  • movies

  • out of home

  • brochure

  • review sites

  • Amazon

  • causes and charity

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting