cuspera logo CUSPERA
Search Your Reports For Vendors
Your Reports For Vendors

BrightTALK vs Consensus: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for BrightTALK low Failure Risk for Consensus medium
Know More

Comparison Summary

This comparison report of BrightTALK vs. Consensus is based on a specific set of business needs and context. The comparison uses 1752 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing BrightTALK and Consensus

BrightTALK, ON24 Platform, 6Connex, etc., belong to a category of solutions that help Webinar and Conferencing, whereas Consensus belong to a category of solutions that help Authoring and Publishing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

BrightTALK covers Attendee Engagement, Content Management with Video, Generation Of New Leads, Campaign Management, etc.

Consensus focuses on Engagement Management, Content Management with E-Mail, Collaboration with Video, Generation Of New Leads with Video, etc.

"As a lead generation tool, what really impresses us is the quality of the leads. " - Sarah Cook

"If [a prospect] won’t even watch an interactive demo, how real can they be? " - Tod Goulds

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo BrightTALK

Focus area

BrightTALK is better than Consensus for

Software Failure Risk

  • low

logo Consensus

Focus area

Consensus is better than BrightTALK for

Software Failure Risk

  • medium

About

Content and demand marketing platform with video and webinar services for lead engagement and conversions

Consensus Enterprises - Scale Presales Effortlessly

Age

2002

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

77

42

Total Goals
(we found evidences for)

13

8

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (172)

Read Reviews (34)

engaging and following up

Read Reviews (162)

Read Reviews (32)

engaging with scheduling & cadence

Read Reviews (6)

Read Reviews (0)

content management

Read Reviews (129)

Read Reviews (14)

content publishing

Read Reviews (12)

Read Reviews (0)

content curation

Read Reviews (9)

Read Reviews (0)

searching for content

Read Reviews (2)

Read Reviews (0)

content tracking

Read Reviews (1)

Read Reviews (2)

content sharing

Read Reviews (1)

Read Reviews (4)

generation of new leads

Read Reviews (60)

Read Reviews (6)

collaboration

Read Reviews (23)

Read Reviews (12)

campaign management

Read Reviews (22)

Read Reviews (0)

competitive intelligence

Read Reviews (21)

Read Reviews (0)

social media marketing

Read Reviews (15)

Read Reviews (0)

account management

Read Reviews (13)

Read Reviews (6)

helpdesk management

Read Reviews (10)

Read Reviews (0)

communication management

Read Reviews (8)

Read Reviews (0)

sending & publishing communications

Read Reviews (7)

Read Reviews (0)

channel management

Read Reviews (8)

Read Reviews (1)

lead qualification

Read Reviews (8)

Read Reviews (4)

lead qualification: technographic

Read Reviews (2)

Read Reviews (0)

lead qualification: firmographic

Read Reviews (2)

Read Reviews (0)

touchpoint management

Read Reviews (7)

Read Reviews (1)

training & onboarding

Read Reviews (5)

Read Reviews (5)

lifetime value management

Read Reviews (4)

Read Reviews (1)

conversion management

Read Reviews (3)

Read Reviews (2)

merger and acquisition

Read Reviews (3)

Read Reviews (0)

segmentation and targeting

Read Reviews (2)

Read Reviews (2)

promotion management

Read Reviews (2)

Read Reviews (0)

discount management

Read Reviews (2)

Read Reviews (0)

international marketing

Read Reviews (2)

Read Reviews (0)

products & pricelist management

Read Reviews (2)

Read Reviews (0)

sales document management

Read Reviews (2)

Read Reviews (3)

trade show marketing

Read Reviews (1)

Read Reviews (2)

personalized marketing

Read Reviews (0)

Read Reviews (2)

sales call management

Read Reviews (0)

Read Reviews (2)

sales review & feedback

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Improve ROI

  • Increase sales & revenue

  • Acquire customers

  • Establish thought leadership

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Scale best practices

  • Shorten ramp up time

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Improve efficiency

  • See 10 more

  • Increase sales & revenue

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Establish thought leadership

  • Increase customer life time value

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • See 5 more

Top Channels

Channels Used

  • video

  • e-mail

  • offline

  • channel partners

  • events

  • trade shows

  • phone calls

  • See 4 more

  • video

  • e-mail

  • offline

  • channel partners

  • events

  • trade shows

  • phone calls

  • See 4 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting