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BrightTALK vs Skype: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of BrightTALK vs. Skype is based on a specific set of business needs and context. The comparison uses 58725 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing BrightTALK and Skype

BrightTALK, Skype, ON24 Platform, 6Connex, etc., belong to a category of solutions that help Webinar and Conferencing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

BrightTALK covers Attendee Engagement, Content Management with Video, Generation Of New Leads, Campaign Management, etc.

Skype focuses on Collaboration with Video, Conference Call Management with Offline, Sales Call Management with Phone Calls, Communication Management with Chat, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo BrightTALK

Focus area

BrightTALK is better than Skype for

Software Failure Risk

  • low

logo Skype

Focus area

Skype is better than BrightTALK for

Software Failure Risk

  • medium

About

Content and demand marketing platform with video and webinar services for lead engagement and conversions

Communication Tool for free calls and chat

Age

2002

1975

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

77

110

Total Goals
(we found evidences for)

13

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


content publishing

searching for content


generation of new leads



campaign management


competitive intelligence



social media marketing



account management






communication management

sending & publishing communications


channel management


lead qualification

lead qualification: technographic

lead qualification: firmographic


touchpoint management


training & onboarding


lifetime value management


conversion management



merger and acquisition






segmentation and targeting



promotion management


discount management


international marketing


products & pricelist management


sales document management

contract management

proposal & quote management




trade show marketing


business development


social media management

managing social media account


relationship management


loyalty management

identify target customers


revenue cycle management


workflow management



customer feedback management

measuring customer satisfaction


courses & assessment

create learning path


conference call management




call transcription




sales call management

call transcription



creating contact list



contact list management

creating contact list




creating knowledge base


knowledge management

creating knowledge base


rating and review management


sales review & feedback





calendar management



follower management


opportunity management



personalized marketing


Top Goals

Goals Achieved

  • Improve ROI

  • Increase sales & revenue

  • Acquire customers

  • Establish thought leadership

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Scale best practices

  • Shorten ramp up time

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Improve efficiency

  • See 10 more
  • Improve internal communications

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve efficiency

  • Improve stakeholder relations

  • Scale best practices

  • Improve digital and social presence

  • Increase sales & revenue

  • Launch new products

  • Build brand awareness

  • Grow market share

  • Improve brand engagement

  • Improve ROI

  • Improve navigation

  • Improve consistency

  • Establish thought leadership

  • Increase customer life time value

  • See 15 more

Top Channels

Channels Used

  • offline

  • chat

  • phone calls

  • video

  • Skype

  • trade shows

  • events

  • e-mail

  • mobile

  • on premises

  • text SMS

  • website

  • mobile app

  • social media

  • user generated content

  • blogs

  • Slack

  • point of sale

  • promotions

  • Whatsapp

  • mass media

  • games

  • Facebook

  • support groups

  • coupons

  • radio

  • movies

  • review sites

  • Amazon

  • display advertisement

  • Youtube

  • LinkedIn

  • channel partners

  • Instagram

  • television

  • causes and charity

  • Netflix

  • newsletter

  • print media

  • magazine

  • Pinterest

  • Twitter

  • Snapchat

  • See 40 more
  • offline

  • chat

  • phone calls

  • video

  • Skype

  • trade shows

  • events

  • e-mail

  • mobile

  • on premises

  • text SMS

  • website

  • mobile app

  • social media

  • user generated content

  • blogs

  • Slack

  • point of sale

  • promotions

  • Whatsapp

  • mass media

  • games

  • Facebook

  • support groups

  • coupons

  • radio

  • movies

  • review sites

  • Amazon

  • display advertisement

  • Youtube

  • LinkedIn

  • channel partners

  • Instagram

  • television

  • causes and charity

  • Netflix

  • newsletter

  • print media

  • magazine

  • Pinterest

  • Twitter

  • Snapchat

  • See 40 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting