Comparison Summary
This comparison report of BrightTALK vs. Zoom Meetings is based on a specific set of business needs and context. The comparison uses 15131 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing BrightTALK and Zoom Meetings
BrightTALK, Zoom Meetings, ON24 Platform, 6Connex, etc., belong to a category of solutions that help Webinar and Conferencing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
BrightTALK covers Attendee Engagement, Content Management with Video, Generation Of New Leads, Campaign Management, etc.
Zoom Meetings focuses on Collaboration with Video, Conference Call Management with Offline, Sales Call Management with Phone Calls, Content Management with Video, etc.
"Quarter after quarter, BrightTALK consistently sits in the top three demand generation activities and delivers significant ROI, " - Craig Chappell
"We started piloting Zoom Phone in January, which ended up being a fortunate confluence of events because we started working from home shortly after due to COVID-19. Our executives asked us, ‘What are we going to do about our phone system?’ We were a...ble to get everyone in the company a Zoom Phone number in a week. " - Christopher Harvey
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Content and demand marketing platform with video and webinar services for lead engagement and conversions
Simplified video conferencing and messaging across any device
Age
2002
2011
Financials
PRIVATE
SERIES D
Business Need
Total Processes
(we found evidences for)
77
70
Total Goals
(we found evidences for)
13
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve ROI
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Increase sales & revenue
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Acquire customers
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Establish thought leadership
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Build brand awareness
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Enhance customer relationships
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Launch new products
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Grow market share
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Scale best practices
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Shorten ramp up time
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Enter new markets internationally or locally
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Improve stakeholder relations
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Improve efficiency
- See 10 more
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Acquire customers
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Improve internal communications
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Enhance customer relationships
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Improve digital and social presence
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Scale best practices
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Improve stakeholder relations
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Increase sales & revenue
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Improve efficiency
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Launch new products
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Enter new markets internationally or locally
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Grow market share
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Build brand awareness
- See 9 more
Top Channels
Channels Used
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offline
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video
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phone calls
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trade shows
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events
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chat
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e-mail
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mobile
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on premises
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social media
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Skype
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website
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point of sale
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user generated content
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blogs
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Facebook
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Slack
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mobile app
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support groups
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promotions
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games
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review sites
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movies
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causes and charity
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mass media
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television
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text SMS
- See 24 more
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offline
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video
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phone calls
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trade shows
-
events
-
chat
-
e-mail
-
mobile
-
on premises
-
social media
-
Skype
-
website
-
point of sale
-
user generated content
-
blogs
-
Facebook
-
Slack
-
mobile app
-
support groups
-
promotions
-
games
-
review sites
-
movies
-
causes and charity
-
mass media
-
television
-
text SMS
- See 24 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
