Buffer and Lately, An In-Depth Comparison 2024

Comparison Summary

Buffer: Buffer offers an all-you-need social media toolkit for small businesses. Over 160,000 small businesses use Buffer to save time managing their social media.

Lately: Lately uses AI and Neuroscience to transform longform content into impactful social media posts. Brand dialects and nuances are learned for tailored marketing.

Buffer and Lately: Customer Satisfaction Data

Most deployed common Use Cases for Buffer and Lately

How can Buffer and Lately optimize your Social Media Management Workflow?

Both Buffer and Lately help manage social media accounts. Buffer allows users to schedule posts across multiple platforms. Lately uses artificial intelligence to generate social media content and analyze its reach and engagement. Buffer focuses on scheduling while Lately prioritizes content generation and analytics. However, Buffer has reported occasional glitches while Lately's pricing tiers limit the number of social media accounts users can manage.

"...If you are looking for a low cost social media management tool for multiple accounts with analytics, this is it...." Peer review by Todor K., Internet

"...A dashboad, social calendar and management, google and social analytics, helps you track influencers and you can have as many users as needed...." Peer review by Terry D., Partner, Consumer Goods

How does Buffer and Lately address your Communication Management Challenges?

Lately and Buffer are both communication management tools that allow users to schedule social media posts. Lately uses artificial intelligence (AI) to generate social media posts from written content, while Buffer does not. Buffer offers basic analytics features, while Lately provides more in-depth reporting and analysis. Buffer is a simpler tool to use, while Lately offers more advanced features, but requires users to learn how to utilize the AI.

"...Buffer is my favorite app for quickly adding social posts, scheduling and getting analytics...." Peer review by Todor K., Internet

"...Our supahfly integration partner that scours the web to find the best and most valuable articles for YOU to help create that AI-generated goodness for publishing...so you can really be the thought leader you always wanted to be...." Lately Office Hours Signup

What makes Buffer and Lately ideal for Content Management?

Buffer and Lately are both tools for social media management. Buffer allows users to schedule posts on multiple platforms, track their performance, and analyze data. Lately offers an all-in-one solution that includes content creation, project management, and analytics. While Buffer focuses on scheduling and managing social media content, Lately uses AI to automatically generate content.

"...Buffer allows our company to focus on what's important while also allowing us to post our content on social media to bring in more traffic, leads and revenue...." Peer review by Kenny K., Marketing and Advertising

"...Can create content for different channels at the same time with long form content...." Peer review by Stella Y., Co-Founder

How can Buffer and Lately optimize your Social Media Marketing Workflow?

Buffer and Lately both assist social media marketers. Buffer helps organize and schedule social media posts, allowing marketers to focus on other tasks. Lately helps businesses expand their social media presence by providing tools for managing multiple accounts and creating content. Both tools streamline social media marketing, but Buffer emphasizes scheduling and organization while Lately focuses on scaling and expanding social media efforts.

"...We have tried so many softwares for content curation , sharing for our social medcia marketing ...." Peer review by James S., Design

"...MORE LEADS And higher quality leads when actively used by marketing and sales Ready to Run Social Media Marketing Like a Pro? ..." Social Selling Software Solution from Lately AI