Buffer and Planoly, An In-Depth Comparison 2024

Comparison Summary

Buffer: Buffer offers an all-you-need social media toolkit for small businesses. Over 160,000 small businesses use Buffer to save time managing their social media.

Planoly: Planoly enables businesses to manage and schedule Instagram posts, creating cohesive feeds and improving social presence. Features include content planning for multiple platforms and transforming social content into storefronts.

Buffer and Planoly: Customer Satisfaction Data

Most deployed common Use Cases for Buffer and Planoly

How does Buffer and Planoly address your Social Media Management Challenges?

Buffer and Planoly both help schedule social media posts for multiple platforms. Planoly focuses on visual planning and grid layouts, particularly for Instagram. Buffer emphasizes consistent scheduling and managing multiple accounts. Buffer allows for greater integration with other services. However, both tools have limitations, such as occasional glitches or limited engagement features.

"...If you want an easy way to schedule your social media posts, Buffer is that tool...." Peer review by Beverley T, Social Media Strategist, Marketing and Advertising

"...Planoly helps us schedule social media posts approximately 14x weekly...." Peer review by Administrator

How efficiently Does Buffer and Planoly manage your Communication Management?

Buffer and Planoly both allow users to schedule social media posts across multiple platforms. Planoly provides more visual planning tools, enabling users to see how their posts will appear in a grid. Buffer focuses on automatic scheduling, while Planoly allows users to choose between automatic and manual publishing. Both tools have limitations; for instance, Buffer may experience connection issues with LinkedIn, and Planoly penalizes users for deleting unscheduled posts.

"...It is also a nice way to post all of your social media posts in one platform...." Peer review by Scott D, MD, Hospital & Health Care

"...Planoly helps us schedule social media posts approximately 14x weekly...." Peer review by Administrator

What Are the key features of Buffer and Planoly for Content Management?

Buffer and Planoly both help manage and schedule content for social media. Buffer allows users to publish to multiple platforms, track analytics, and collaborate on content. Planoly focuses on visual content management, primarily for Instagram, and offers features for creating and scheduling visually appealing content. While Buffer provides broader platform support and analytics, Planoly excels in visual planning and effortless posting for Instagram. One limitation is that Planoly sometimes fails to post content without notification.

"...We have tried so many softwares for content curation , sharing for our social medcia marketing ...." Peer review by James S., Design

"...Helps us to keep things consistent, publish the content we need to publish when we need to, and shows us a big picture of what we have coming up over the next few days/weeks...." Peer review by Todd F, Creative Director, Design

How can Buffer and Planoly optimize your Engagement Management Workflow?

Buffer and Planoly both allow users to schedule social media posts and analyze engagement. Buffer provides tools for creating and sharing engaging content, including images and video posts. Planoly focuses on scheduling Instagram and Pinterest posts and offers insights into engagement data for each post. A key limitation of Planoly is that it does not allow users to engage with other users' posts, which is crucial for building a strong social media presence.

"...It has a friendly user interface and also gives analytics report on a post which help to check engagement on each post...." Peer review by Himanshu J, Digital Marketing Expert, Information Technology and Services

"...You can plan, schedule, posts and Instagram story posts, analyze engagement, and track/reply to comments...." Peer review by User

Why is Buffer and Planoly the best choice for Social Media Marketing?

Buffer and Planoly are both social media marketing tools. Buffer helps users schedule and manage posts across multiple social media platforms, while Planoly focuses primarily on Instagram. Planoly allows users to visually plan their Instagram feeds and preview how posts will appear on a grid. Both tools offer features that can help businesses simplify and improve their social media marketing efforts. However, Planoly lacks the ability to schedule posts for platforms other than Instagram, which could limit its usefulness for users who manage multiple social media accounts.

"...I'd recommend Buffer as an entry point for people interested in social marketing...." Peer review by Susanna C., Talent Acquisition Sourcer, Publishing