Buzzsumo and Buffer, An In-Depth Comparison 2024

Comparison Summary

Buzzsumo: BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Buffer: Buffer offers an all-you-need social media toolkit for small businesses. Over 160,000 small businesses use Buffer to save time managing their social media.

Buzzsumo and Buffer: Customer Satisfaction Data

Most deployed common Use Cases for Buzzsumo and Buffer

Why is Buzzsumo and Buffer the best choice for Content Management?

BuzzSumo helps content marketers find and analyze popular content on social media, while Buffer helps them manage and schedule social media posts across multiple platforms. Both tools help marketers understand what content is performing well, but BuzzSumo focuses on analyzing content, while Buffer focuses on scheduling and publishing. nBoth tools have limitations: BuzzSumo's lowest pricing tier is relatively expensive, and Buffer's analytics features could be more detailed.

"...Also it helps find what content is trending which helps with blog posts and content creation...." Peer review by Suchitra N, Accounting Specialist, Marketing and Advertising

"...Managing social network accounts efficiently is one of the main objectives of my trade, it is currently very demanded by organizations or companies to have a community manager, and I particularly think that having a correct software portfolio makes the difference, is why buffer is part of this portfolio, the ease of publishing content on multiple platforms effectively and integration as a complement to Chrome makes it worthy to be my favorite ally...." Peer review by Rosmery U, Community manager

What makes Buzzsumo and Buffer ideal for Social Media Management?

Buzzsumo helps find engaging content and analyze social shares. Buffer allows scheduling social media posts and managing multiple accounts. Buzzsumo focuses on content analysis, while Buffer emphasizes scheduling and management. Both tools have limitations; Buzzsumo no longer counts LinkedIn shares, and Buffer can experience glitches in its system.

"...We have started using it after the need arose for scheduling and tracking more social media posts and develop a social media strategy...." Peer review by Stephanie Reed, Managing Director, Purple Frog

"...It makes life so much easier when managing multiple different social media platforms for a company...." Peer review by Kylee H, Communications Outreach Director, Non-Profit Organization Management

How can Buzzsumo and Buffer enhance your Communication Management process?

Buzzsumo and Buffer both assist in managing communication, but they do so in different ways. Buzzsumo helps users find and analyze popular content and track social media success. Buffer allows users to schedule and publish content across multiple social media platforms. Both tools have limitations; Buzzsumo's monitoring features are limited, and Buffer sometimes experiences connectivity issues.

"...Buzz also gives us a great look into Facebook posts (most social tools are heavily Twitter-focused)...." Peer review by Industry Analyst / Tech Writer

"...Buffer allows you to auto schedule and manage post across most social media platforms...." Peer review by Anonymous Reviewer, Oil & Energy

How can Buzzsumo and Buffer optimize your Engagement Management Workflow?

Both Buzzsumo and Buffer aid in engagement management. Buzzsumo excels in identifying popular content and topics based on engagement metrics, while Buffer focuses on scheduling, analyzing, and engaging with audiences across various social media platforms. Buzzsumo provides insights into trending content, while Buffer helps in planning and managing social media posts. However, Buzzsumo has limitations in backlink analysis and LinkedIn engagement, while Buffer may not be optimal for companies with a purely organic social media strategy.

"...This really helps us understand what people engage with and what they are actually looking for to solve their problems...." Peer review by Andrew P., SEO and Content Manager, Education

"...I'm using Buffer to schedule LinkedIn posts and engage with IT professionals...." Peer review by Casey S

Why is Buzzsumo and Buffer the best choice for Social Media Marketing?

Buzzsumo and Buffer are both tools for social media marketing. Buzzsumo helps identify trending content and analyze social media data, while Buffer focuses on scheduling and publishing social media posts. Buzzsumo is useful for content research and marketing analysis, while Buffer helps businesses manage their social media presence across multiple platforms. However, Buffer is limited in its ability to provide guidance on optimizing social media marketing strategies.

"...Exceptional customer support and a product that offers immense value to anyone working professionally in content marketing or social media marketing. ...." Peer review by Adam S., CEO, Marketing and Advertising