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Buzzsumo vs HubSpot: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Buzzsumo vs. HubSpot is based on a specific set of business needs and context. The comparison uses 124581 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Buzzsumo and HubSpot

Buzzsumo, Agorapulse, Hootsuite, etc., belong to a category of solutions that help Social Media Marketing, whereas HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Buzzsumo covers Content Management with Social Media, Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

"Without BuzzSumo we wouldn’t have an awareness of the stories out there. It gives us a really holistic look at what’s trending on any given day " - Josh Kaplan

"HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. " - Claes Friberg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Buzzsumo

Focus area

Buzzsumo is better than HubSpot for

Software Failure Risk

  • low

logo HubSpot

Focus area

HubSpot is better than Buzzsumo for

Software Failure Risk

  • medium

About

BuzzSumo: Find the Most Shared Content and Key Influencers

Marketing Automation Software for inbound marketing and sales

Age

2014

2006

Financials

SEED

IPO

Business Need

Total Processes
(we found evidences for)

102

161

Total Goals
(we found evidences for)

15

23

Top Processes

Evidences indicate better relative satisfaction


searching for content


social media management

scheduling post to social media

engaging on social media

social media analytics

monitoring social media

managing social media account


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


social media marketing


influencer marketing



campaign monitoring






competitive intelligence



generation of new leads


sales document management

proposal & quote management

contract management





training & onboarding


knowledge management

creating knowledge base




segmentation and targeting


contact list management



reputation management


personalized marketing




lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic



relationship management



helpdesk management




customer case management


influencer management



conversion management


referral management


identify target customers


touchpoint management


rating and review management


products & pricelist management




international marketing


customer feedback management


follower management




performance management


sales review & feedback



sales call management


promotion management


business development




courses & assessment

create learning path


community building


database marketing



advocacy management


category management



discount management




distribution management



lifetime value management




pipeline management




trade show marketing




channel management



subscription management


revenue cycle management


relationship marketing


calendar management





conference call management





opportunity management



community marketing



sales incentive management



motivation management


billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • Establish thought leadership

  • Build brand awareness

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve internal communications

  • See 12 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting