Overview: Buzzsumo and Later Platform as Social Media Marketing Category solutions.

Buzzsumo is tailor-made for large-scale enterprises focusing on content strategy across various platforms, offering robust features like AI Power and Analytics for enhanced content management and brand engagement. Meanwhile, Later Platform suits businesses emphasizing visual social media with strategic brand-building, leveraging strong social media management and analytics to grow digital presence across multiple industries.

Buzzsumo: BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Later Platform: Later-platform offers social media marketing tools for creators, influencers, and small businesses. Content is elevated to achieve goals effectively.

Buzzsumo and Later Platform: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Buzzsumo excels in content management and social media, perfectly designed for managing diverse content projects and communications. read more →

Later Platform focuses on social media management and analytics, aligning with businesses that need strong tools for network engagement. read more →

Business Goals

Buzzsumo assists users in enhancing brand engagement, acquiring customers, and improving digital reach. read more →

Later Platform aims to increase brand awareness and boost digital presence while supporting new product launches. read more →

Core Features

Buzzsumo offers powerful analytics and custom reporting features catering to detailed content and engagement analysis. read more →

Later Platform provides practical social media analytics and custom reporting for focused brand and content growth. read more →

Vendor Support

Buzzsumo provides various support channels, with a strong emphasis on 24/7 chat support to meet all user needs. read more →

Later Platform also offers 24/7 support, ensuring users can easily resolve issues with global reach. read more →

Segments and Industries

Buzzsumo is favored by marketing, internet, and media industries, particularly larger enterprises that need extensive content solutions. read more →

Later Platform appeals to diverse sectors like marketing, education, and retail, mainly serving large enterprises seeking visual media strength. read more →

Operational Alignment

Buzzsumo fits into complex workflows of larger businesses, facilitating expansive content and social media strategies. read more →

Later Platform integrates well with operational needs of businesses focusing on strategic social media presence. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

high

{{{rsh_C_1}}}

IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

Read peer / expert warnings.

Data Export

Read peer / expert warnings.

Support

Chat Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Buzzsumo and Later Platform

How can Buzzsumo and Later Platform enhance your Content Management process?

BuzzSumo identifies content that performs well on social media, while Later Platform helps plan and schedule visual content. Both tools allow users to analyze content performance. BuzzSumo focuses on content discovery and analysis, while Later Platform primarily assists in content scheduling and management. BuzzSumo has a free version, but the lowest paid tier is expensive, while Later Platform may not always successfully publish content.

"...Which is what most companies struggle with - how to operationalize content marketing and how to do it well...." Peer review by Meyrick D'Souza, CEO, Redshift Pte Ltd

"...I block out an hour or two per month and create my content and schedule it with later, so it is a great tool for my business. ...." Peer review by Verified Reviewer, Marketing and Advertising

How efficiently Does Buzzsumo and Later Platform manage your Social Media Management?

Buzzsumo and Later Platform both assist in social media management, but serve different purposes. Buzzsumo analyzes content performance and identifies influencers, while Later Platform schedules and automates social media posts. Buzzsumo is a data curation tool, while Later Platform is a scheduling tool. Both have limitations, such as Buzzsumo’s inability to count LinkedIn social shares and Later Platform’s lack of comprehensive analytics for all platforms.

"...Buzzsumo helps us analyze our social and content efforts as it gives us accurate share counts...." Peer review by Director in Marketing

"...saver which allows me to schedule social media posts in bulk. ...." Peer review by Marina M., Photographer

What makes Buzzsumo and Later Platform ideal for Communication Management?

Buzzsumo helps users research and track social media success by analyzing content popularity and identifying influencers. Later Platform assists users in scheduling social media posts across multiple platforms, enabling them to plan and automate content distribution. Both tools assist in communication management, but Buzzsumo primarily focuses on content analysis, while Later Platform emphasizes scheduling and automation. A limitation of both tools is that they cannot fully automate all social media tasks.

"...This helped us to stop posting on social media platforms that our prospects weren't using...." Peer review by Brittney Collier, Marketing Assistant, ASTM International

"...They have all the needed functionality, including auto publishing and scheduling multiple photos in a single post. ...." Peer review by Alex J., Social Media Manager, Non-Profit Organization Management

Why is Buzzsumo and Later Platform the best choice for Engagement Management?

Buzzsumo excels at identifying engaging content and trending topics, offering insights into what resonates with audiences. Later Platform focuses on optimizing content scheduling and engagement by providing analytics and suggesting optimal posting times. Buzzsumo's limitations include a lack of backlink analysis and limited historical data, while Later Platform lacks detailed overall engagement insights.

"...It is the best software to write engaging articles with ease...." Peer review by Paolo M., Owner, Marketing and Advertising

"...I've introduced this product to a small-sized start-up I am freelancing for (replacing Hootsuite) and they've seen a consistent increase in engagement on Insta...." Peer review by Katie P., Content Writer, Marketing and Advertising

Why is Buzzsumo and Later Platform the best choice for Social Media Marketing?

Buzzsumo and Later Platform both aid in social media marketing. Buzzsumo helps businesses analyze content and trends, while Later Platform focuses on scheduling and planning content for various social media platforms. Buzzsumo provides insights into content performance, while Later Platform helps optimize content distribution. Both tools help businesses manage their social media presence effectively.

"...if you're spending money on content marketing and social media, this is a must have product for the money...." Peer review by Ryan J, SEO Program Manager, Information Technology and Services

"...The free version is accessible to people new to social media marketing, which makes it easy for anyone to get social media marketing/communications experience...." Peer review by Verified Reviewer, Design