Buzzsumo and Later Platform, An In-Depth Comparison 2024

Comparison Summary

Buzzsumo: BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Later Platform: Later-platform offers social media marketing tools for creators, influencers, and small businesses. Content is elevated to achieve goals effectively.

Buzzsumo and Later Platform: Customer Satisfaction Data

Most deployed common Use Cases for Buzzsumo and Later Platform

Why is Buzzsumo and Later Platform the best choice for Content Management?

BuzzSumo identifies content that performs well on social media, while Later Platform helps plan and schedule visual content. Both tools allow users to analyze content performance. BuzzSumo focuses on content discovery and analysis, while Later Platform primarily assists in content scheduling and management. BuzzSumo has a free version, but the lowest paid tier is expensive, while Later Platform may not always successfully publish content.

"...Buzzsumo brings together in a single platform a whole series of content marketing insights oriented especifically to social networks...." Peer review by Román E, Digital Marketing & Communication Consultant

"...Their Link in Bio feature has been a game changer for our company as we share a link to something almost daily, so to be able to not change out our link every day, AND to get great analytics on the clicks, it's been very helpful...." Peer review by User

What benefits does Buzzsumo and Later Platform offer for Social Media Management?

Buzzsumo and Later Platform both assist in social media management, but serve different purposes. Buzzsumo analyzes content performance and identifies influencers, while Later Platform schedules and automates social media posts. Buzzsumo is a data curation tool, while Later Platform is a scheduling tool. Both have limitations, such as Buzzsumo’s inability to count LinkedIn social shares and Later Platform’s lack of comprehensive analytics for all platforms.

"...We have started using it after the need arose for scheduling and tracking more social media posts and develop a social media strategy...." Peer review by Stephanie Reed, Managing Director, Purple Frog

"...I love later because I can schedule social media posts for times of the day when I am not in the office and when I am on vacation...." Peer review by Renee H., Marketing Coordinator, Real Estate

How can Buzzsumo and Later Platform enhance your Communication Management process?

Buzzsumo helps users research and track social media success by analyzing content popularity and identifying influencers. Later Platform assists users in scheduling social media posts across multiple platforms, enabling them to plan and automate content distribution. Both tools assist in communication management, but Buzzsumo primarily focuses on content analysis, while Later Platform emphasizes scheduling and automation. A limitation of both tools is that they cannot fully automate all social media tasks.

"...While it's dense, I have still never found software that does buzzsumo does for finding articles to post to our social media. . ...." Peer review by Verified Reviewer, Legal Services

"...It lets you publish and schedule your posts on Instagram in advance, so you can plan ahead...." Peer review by Orsi S., Manager

What makes Buzzsumo and Later Platform ideal for Engagement Management?

Buzzsumo excels at identifying engaging content and trending topics, offering insights into what resonates with audiences. Later Platform focuses on optimizing content scheduling and engagement by providing analytics and suggesting optimal posting times. Buzzsumo's limitations include a lack of backlink analysis and limited historical data, while Later Platform lacks detailed overall engagement insights.

"...The audience we are targeting is very small and niche - so it's important to identify what content actually will attract them and more importantly engage them so we can propel more WOM marketing...." Peer review by Stephanie H., Telecommunications

"...It also provides some useful data insights on the engagement of your content and the best times to post...." Peer review by Ayo Bamgbose, Assoc CIPD, MSc, Social Media & Digital Marketing Educator, Social Media Design School

How efficiently Does Buzzsumo and Later Platform manage your Social Media Marketing?

Buzzsumo and Later Platform both aid in social media marketing. Buzzsumo helps businesses analyze content and trends, while Later Platform focuses on scheduling and planning content for various social media platforms. Buzzsumo provides insights into content performance, while Later Platform helps optimize content distribution. Both tools help businesses manage their social media presence effectively.

"...Buzzsumo is a great tool for Content Marketing and Social Media Research...." Peer review by User

"...Their website and blog also has a lot of valuable content and information for all social media marketers. ...." Peer review by Verified Reviewer, Financial Services