Overview: Buzzsumo and Sprinklr Social as Social Media Marketing Category solutions.

Buzzsumo excels in content and social media management with strong analytics capabilities. It serves large enterprises in marketing and advertising sectors, providing integration and custom reporting to enhance ROI and brand engagement. Meanwhile, Sprinklr Social supports a broader range of customer interactions with customizable analytics and reporting. It is favored by smaller businesses for improving social presence and launching new products. Both products offer continuous support, but their distinct features cater to different operational needs.

Buzzsumo: BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Sprinklr Social: Sprinklr Social is an AI-powered solution for managing social media, helping users understand and engage with customers across channels. A free trial is available.

Buzzsumo and Sprinklr Social: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Buzzsumo enhances content management and social media engagement, meeting large enterprises’ needs for effective communication and audience interaction. read more →

Sprinklr Social focuses on social media and communication management, with tools for engaging and publishing to help smaller businesses maintain a robust online presence. read more →

Business Goals

Buzzsumo aims to acquire customers and improve ROI, helping firms expand market share and strengthen digital engagement. read more →

Sprinklr Social enhances customer relationships and boosts brand awareness, aiding businesses in launching new products and fostering brand loyalty. read more →

Core Features

Buzzsumo provides integration and custom reports, offering comprehensive analytics and data handling for in-depth social insights. read more →

Sprinklr Social delivers customizable analytics and extensive reporting, addressing businesses' need for flexible compliance and security. read more →

Vendor Support

Buzzsumo provides 24/7 support and chat, ensuring responsive assistance for enterprise-level requirements. read more →

Sprinklr Social also offers 24/7 support, alongside email and phone options, allowing small businesses easy access to necessary help. read more →

Segments and Industries

Buzzsumo is predominantly used by large enterprises in marketing and advertising, supporting their comprehensive social strategies. read more →

Sprinklr Social appeals to small enterprises across varied industries, including marketing, with tools for enhancing customer engagement. read more →

Operational Alignment

Buzzsumo fits well into large marketing firms' workflows, offering features tailored to complex and scalable operations. read more →

Sprinklr Social integrates seamlessly with smaller businesses’ workflows, favoring environments with straightforward operational needs. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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24/7 Support

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Phone Support

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Email Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Buzzsumo and Sprinklr Social

How does Buzzsumo and Sprinklr Social address your Content Management Challenges?

Buzzsumo and Sprinklr Social both help users schedule and publish content. Buzzsumo also helps marketers analyze and curate content based on social media engagement, while Sprinklr Social focuses on organizing and managing content across multiple accounts and platforms. Buzzsumo has a free version, but the lowest priced tier for Sprinklr Social may be expensive for some users.

"...It is a great way to monitor what is being liked, shared, linked to and talked about...." Peer review by Jordan Comstock, Digital Marketing Specialist, busybusy

"...An incredibly comprehensive social media solution for publishing, engagement, monitoring, content planning, analytics and cross-user collaboration...." Peer review by Administrator

What benefits does Buzzsumo and Sprinklr Social offer for Social Media Management?

Buzzsumo and Sprinklr Social both provide insights into social media activity. Buzzsumo analyzes content popularity and helps identify trending topics, while Sprinklr Social focuses on managing social media accounts across multiple platforms. Sprinklr Social offers more comprehensive features for social media management, including customer service tools and reporting. Buzzsumo has limitations in its social share counts and influencer search capabilities.

"...You can detect you best content by engagement in social media super easily, which is awesome...." Peer review by Verified Reviewer, Financial Services

"...With nearly 2 dozen social media accounts to monitor Sprinklr provides a one-stop shop to see them all quickly...." Peer review by Jennifer Y

What solutions does Buzzsumo and Sprinklr Social provide for Communication Management?

Buzzsumo and Sprinklr Social both help manage social media communication. Buzzsumo focuses on finding and analyzing popular content, helping users discover relevant content and track social media success. Sprinklr Social prioritizes scheduling, publishing, and monitoring social media posts across multiple platforms, enabling a consistent brand voice and streamlining content management. However, Buzzsumo has limitations in its monitoring capabilities, while Sprinklr Social struggles with publishing and technical bugs.

"...While it's dense, I have still never found software that does buzzsumo does for finding articles to post to our social media. . ...." Peer review by Verified Reviewer, Legal Services

"...Sprinklr integrates multiple social media channels as both an aggregating, publishing, coordinating, planning and analytics tool...." Peer review by Karl H

What Are the key features of Buzzsumo and Sprinklr Social for Engagement Management?

Buzzsumo helps users find engaging content and identify trending topics. Sprinklr Social is a comprehensive platform that focuses on customer engagement, including publishing, listening, reporting, and support. Buzzsumo excels at analyzing social media engagement for specific topics, while Sprinklr Social provides a unified view of customer interactions across multiple channels. However, Sprinklr Social lacks a feature to mark and track cases for future updates.

"...You can detect you best content by engagement in social media super easily, which is awesome...." Peer review by Verified Reviewer, Financial Services

"...Support is always there with follow up actions...." Peer review by Yasser A

Buzzsumo in Action: Unique Use Cases

Sprinklr Social in Action: Unique Use Cases

What makes Sprinklr Social ideal for Advertisement?

Alternatives

4.4 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Sprinklr Marketing

Integrations

Few Buzzsumo Integrations

Baremetrics

4.63 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Klipfolio

4.7 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

News

Latest Sprinklr Social News

Sprinklr Named Leader in Forrester Wave 2024, Excels in AI and Social Suite Innovation - StockTitan

Sprinklr is recognized as a leader in the Forrester Wave 2024 for its AI and social suite innovations.

10/12/2024 - source

Buzzsumo vs. Sprinklr Social: Comparing Best Social Media Marketing Solutions 2025

Overview: Buzzsumo and Sprinklr Social as Social Media Marketing Category solutions.

Buzzsumo and Sprinklr Social: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison