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CallTrackingMetrics vs ActivTrak™: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of CallTrackingMetrics vs. ActivTrak™ is based on a specific set of business needs and context. The comparison uses 10518 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing CallTrackingMetrics and ActivTrak™

CallTrackingMetrics, Invoca Signal AI, Marchex Call Analytics, etc., belong to a category of solutions that help Other Demand Generation, whereas ActivTrak™, Synergita, Cerebral - Employee Monitoring & Productivity, etc., belong to a category of solutions that help Employee Monitoring. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

CallTrackingMetrics covers Communication Management with Phone Calls, Sales Call Management with Phone Calls, Advertisement with Phone Calls, Campaign Management with Phone Calls, etc.

ActivTrak™ focuses on Employee Engagement, Coaching, Workforce Productivity Benchmarking, Collaboration, etc.

"CallTrackingMetrics is easy to use, a good value, and allows for tremendous flexibility in logic. " - Pulte Group

"I am glad that I went with ActivTrak. The whole process with ActivTrak has been seamless, even the upgrade from 50 to 100 employee package. I would recommend ActivTrak to everyone who owns a business. " - Chris Dixon

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo CallTrackingMetrics

Focus area

CallTrackingMetrics is better than ActivTrak™ for

Software Failure Risk

  • low

logo ActivTrak™

Focus area

ActivTrak™ is better than CallTrackingMetrics for

Software Failure Risk

  • medium

About

All-in-One conversation platform for a better customer experience

Workforce analytics and productivity management software providing expert insights

Age

2009

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

86

64

Total Goals
(we found evidences for)

13

13

Top Processes

Evidences indicate better relative satisfaction


communication management

tracking & monitoring communications

sending & publishing communications


sales call management

call transcription



campaign management

campaign monitoring

campaign analytics




generation of new leads



engagement management

engaging and following up

engaging with scheduling & cadence


contact list management



training & onboarding


social media management

social media analytics



conversion management



customer feedback management

measuring customer satisfaction

measuring net promoter score


trade show marketing


rating and review management


sales document management

contract management



workflow management


lead qualification

lead qualification: demographic

lead qualification: technographic






social media marketing


knowledge management



advocacy management



competitive intelligence


channel management


segmentation and targeting


performance management




lifetime value management


content management


products & pricelist management


business development


courses & assessment


sales review & feedback


motivation management


distribution management


relationship marketing


Top Goals

Goals Achieved

  • Improve ROI

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • See 10 more
  • Improve efficiency

  • Scale best practices

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Improve visibility

  • Improve ROI

  • Improve internal communications

  • Launch new products

  • Improve digital and social presence

  • Establish thought leadership

  • See 10 more

Top Channels

Channels Used

  • phone calls

  • e-mail

  • website

  • offline

  • trade shows

  • user generated content

  • blogs

  • social media

  • on premises

  • chat

  • games

  • video

  • channel partners

  • Slack

  • promotions

  • mobile

  • mass media

  • television

  • See 15 more
  • phone calls

  • e-mail

  • website

  • offline

  • trade shows

  • user generated content

  • blogs

  • social media

  • on premises

  • chat

  • games

  • video

  • channel partners

  • Slack

  • promotions

  • mobile

  • mass media

  • television

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting