ActivTrak overview: capabilities, features, use cases, and value by role
ActivTrak® is a work intelligence platform focused on productivity optimization. It is used by more than 9,500 organizations to track and analyze performance across people, tools, and AI.
Top capabilities of ActivTrak
Workforce Management
Read detailsActivTrak's Workforce Management capability gives teams a live picture of how and where work actually happens, whether employees are remote, in-office, or hybrid. It tracks productivity trends, schedule adherence, and website and application usage. Location compliance and offline activity are covered as well. ActivTrak also detects activity-mimicking tools and sends alerts for missed shifts. All of this runs without keystroke logging or invasive monitoring.
Workforce Planning
Read detailsWorkforce Planning in ActivTrak ties staffing, policies, and resources directly to real-time workforce data. Leaders can use it to quantify untapped labor capacity and to optimize technology investments. Hiring and team-restructuring decisions get grounded in utilization and performance insights. ActivTrak also tracks how organizational changes affect productivity over time.
Workforce Optimization & Cost Savings
Read detailsActivTrak brings together financial loss analysis, headcount planning, technology usage monitoring, activity alignment, and productivity insights into a single Workforce Optimization & Cost Savings capability — and over 9,500 businesses rely on the platform for workforce optimization and management. The goal is straightforward: reduce workforce inefficiencies while making smarter decisions about staffing and technology investments.
Productivity Optimization
Read detailsActivTrak's Productivity Optimization capability translates daily employee activity data into actionable performance insights. Real-time visibility covers productive, unproductive, and offline work. Workload balancing helps prevent burnout, and focus and collaboration measurement surfaces how work actually gets done. Employees receive personal work-pattern insights, while managers get data-driven guidance for workplace policy decisions including return-to-office planning.
AI Insights
Read detailsActivTrak's AI Insights capability tracks, governs, and measures the business impact of AI tool usage across the workforce by continuously capturing behavioral data across people, tools, and AI agents. It surfaces visibility into which AI tools teams use, classifies users into maturity stages, quantifies capacity gains from AI-enabled work, and connects AI activity to productivity and business outcomes to inform investment decisions.
SaaS management
Read detailsActivTrak ties application usage data directly to productivity outcomes, giving teams a clear picture of how software is actually being used across the organization. That picture covers adoption patterns, application proliferation, and places where the stack has drifted out of alignment with business needs. With that visibility, teams can streamline which applications stay in the stack and which get cut. Cost control and security policy enforcement follow from the same data. ActivTrak addresses SaaS sprawl specifically, and it surfaces security gaps that show up in day-to-day application usage. Pre-built alarms and automated actions reduce the manual overhead of keeping all of that under control.
Contractor Billing Reconciliation
Read detailsContractor Billing Reconciliation automatically checks contractor invoices against the productive hours that the ActivTrak Agent tracks in the background. It pulls billing data in through Google Sheets, then compares billed hours against that data to flag discrepancies and overcharges. Organizations can identify up to 30% in unnecessary spend. The feature replaces manual audits with automated reconciliation, covering billing accuracy tracking, excess spend identification, and contractor allocation optimization.
Executive Insights
Read detailsActivTrak's Executive Insights feature turns workforce capacity, utilization, and technology data into dashboards built for financial and strategic decisions. Leaders can use it to quantify hidden labor costs and measure AI ROI. It also helps reduce software spend by 20-30%. Headcount planning is supported as well, and teams can track the effect of organizational changes through before-and-after comparisons.
Technology Usage & Compliance
Read detailsActivTrak's Technology Usage & Compliance capability handles software optimization and policy enforcement through proactive monitoring of website, application, and category usage. It identifies underused licenses and misaligned priorities, detects time-theft simulation tools, and issues real-time and pop-up alarms when policies are violated. Triggered screenshots capture evidence for compliance verification, and the system can automatically terminate unauthorized applications.
Automated Timesheet Validation
Read detailsActivTrak's Automated Timesheet Validation replaces manual pay-period review with objective productivity data to detect and quantify timesheet discrepancies. It covers pre-payroll error identification, overbilling prevention, and inflated-pattern tracking. Intervention response triage is included as well.
Schedule & Policy Adherence
Read detailsActivTrak's Schedule & Policy Adherence capability covers the full span of automated schedule tracking, attendance compliance monitoring, multi-location staffing visibility, real-time noncompliance alarms, and workforce investment optimization. It detects late starts, early departures, and attendance deviations automatically, enforcing schedule compliance across work hours and shifts without requiring manual oversight.
Measure AI Productivity Impact
Read detailsActivTrak links what employees actually do with AI tools to measurable workforce performance outcomes. It tracks adoption rates and usage patterns, then maps those signals to capacity gains so teams can quantify the business impact of their AI investments. Maturity classification sits alongside productivity measurement and ROI connection as core sub-capabilities. Compliance control and usage visibility round out the full picture.
Top features of ActivTrak
Coaching Opportunities
Read detailsActivTrak's Coaching Opportunities feature catches early warning signs before they become bigger problems. It uses AI to analyze daily activity data, looking for signals that suggest declining productivity. When those signals appear, managers get a clear prompt to step in — addressing potential burnout and disengagement while there's still time to act.
Capacity & Headcount Planning
Read detailsActivTrak's Capacity & Headcount Planning feature assesses workload distribution to surface underutilized and overworked employees, giving organizations the data they need to make informed staffing decisions.
Privacy and Governance Strategy Development
Read detailsActivTrak's Privacy and Governance Strategy Development gives buying teams a defined consulting deliverable: a formulated privacy and governance strategy for enriching customer AI systems with workforce activity data, backed by enterprise-grade security controls.
Classification Management
Read detailsClassification Management is one of three core administration functions in ActivTrak's Remote Administration managed service, sitting alongside User & Group Management and Alarm Configuration. Experts handle the configuration and ongoing maintenance of activity classifications as part of that service.
User & Group Management
Read detailsUser & Group Management is a core administration component inside ActivTrak's Remote Administration managed service, where experts configure and maintain user accounts and group structures. It works alongside Classification Management and Alarm Configuration to keep the platform optimized.
Alarm Configuration
Read detailsActivTrak's Remote Administration managed service is built around three core components: Classification Management, User & Group Management, and Alarm Configuration. Alarm Configuration lets experts set up and tune alert conditions that trigger notifications for specified user behaviors.
Proactive Agent Monitoring & Management
Read detailsActivTrak's Proactive Agent Monitoring & Management is the ongoing maintenance layer inside ActivTrak's Remote Administration managed service. Experts continuously monitor and manage the ActivTrak agent. Their goal is to keep the platform optimized with accurate, up-to-date productivity insights.
AI Data Readiness and Integration Assessment
Read detailsActivTrak's AI Data Readiness and Integration Assessment tells a customer whether their AI systems can actually ingest ActivTrak workforce activity data — and what it will take to get there if they can't. The assessment is a consulting deliverable, sitting inside the broader AI Integration Services offering. It is also the first of four components that offering includes.
Data Architecture and Modeling Guidance
Read detailsData Architecture and Modeling Guidance shapes how workforce activity data is structured and modeled so it can connect cleanly with a customer's AI systems. It is a consulting deliverable within ActivTrak's AI Integration Services.
Return-to-Office Policy Guidance
Read detailsActivTrak's Workplace Strategy consulting service helps organizations define return-to-office policies by comparing productivity data across office, remote, and hybrid locations. Return-to-Office Policy Guidance is one of three components in that service, sitting alongside Culture Insights & Guidance and Policy Adherence Best Practices.
Top use cases for ActivTrak
Employee Monitoring
Read detailsManagers and IT leaders use ActivTrak to track digital work activity across in-office, remote, and hybrid employees. Tracked signals include app usage, website visits, and location. That data feeds behavior analytics, dashboard review, and coaching workflows aimed at identifying productivity bottlenecks, detecting burnout risk, and enforcing security compliance without invasive surveillance.
Productivity Management
Read detailsActivTrak gives business leaders and managers a continuous productivity management framework — one that runs from data collection through to goal-setting. It tracks employee activity and benchmarks that data against historical trends. Real-time metric tracking sits alongside goal-setting tools, so teams can spot inefficiencies and balance workloads as they emerge. The framework is also designed to support employee coaching toward sustained performance improvement. The end result is data-driven decision-making that helps employees work more effectively without overworking or burning out.
Hybrid & Remote Workforce Management
Read detailsActivTrak is built for managers overseeing distributed, hybrid, and remote teams. It brings together real-time productivity tracking, location-based performance comparison, time tracking, and attendance alerts in one place. Calendar integration covers both Google Calendar and Outlook. None of this relies on invasive surveillance techniques.
SaaS Management
Read detailsActivTrak helps IT managers and business leaders see across their entire SaaS application landscape, tracking adoption, utilization, and security compliance in one place. That visibility lets teams eliminate unused licenses, block risky applications, and bring spending in line with how employees actually work.
Employee Engagement & Burnout
Read detailsActivTrak combines AI-powered pattern detection, workload balance analysis, goal-setting, personal insights dashboards, and integration with HR tools like Salesforce, ZenDesk, and Lattice to let HR leaders and managers proactively identify disengagement and burnout risk. The result is a data-driven engagement strategy aimed at retaining top performers, preventing quiet quitting, and improving employee well-being.
Performance Optimization & Coaching
Read detailsActivTrak connects employee activity patterns to performance outcomes using in-depth productivity metrics, AI-powered coaching recommendations, location-based productivity comparisons, and goal-tracking. Managers can spot disengagement or productivity drops early and intervene before they escalate. The result is data-informed coaching that improves team performance and aligns workforce behavior with organizational goals.
Value delivered by role with ActivTrak
IT
Read detailsActivTrak gives IT teams visibility into security threats, data security practices, and SaaS application usage — including which tools meet privacy standards, who is using them, and from where. Setup is straightforward; in one customer's words, "The set up process for ActivTrak takes seconds. It's very easy to do, and the administrative console is a breeze." The platform also reaches into day-to-day team management. As another customer puts it, "It has truly transformed the way I manage performance and process across my hybrid team. I've got visibility into effort and results side by side."
Employees
Read detailsActivTrak helps employees work more efficiently by removing friction from daily workflows. Eliminating unnecessary application clicks and lag time frees up time for meaningful work, and coaching conversations grounded in objective data help employees develop skills and manage their schedules. One customer found that employees lost significant productive time waiting for our legacy mortgage platform to load between screens, which directly impacted their ability to hit daily metrics tied to their incentive compensation. At another organization, Eighty percent of the employees we have conversations with come back around to being highly productive. A trust-based environment, where data supports rather than surveils, has led organizations to report increased employee retention and satisfaction after deploying ActivTrak.
Executives
Read detailsActivTrak surfaces executive-ready dashboards that provide clear visibility into workforce utilization and ROI, enabling leaders to reduce excess capacity, improve resource allocation, and drive data-driven decisions — with documented outcomes including 122X ROI, $6.82M in added value, over $1M in annualized labor savings, and a 15% improvement in cost savings and productivity. One customer notes that without ActivTrak, leadership would be "operating on some back-of-the-napkin calculation or assumption" rather than making decisions based on actual workforce patterns. Another describes ActivTrak as a critical part of hybrid team management with a significant role in driving contact center efficiency and performance improvement.
Managers
Read detailsActivTrak turns workforce data into performance insights, connecting engagement, focus, and location to outcomes so managers can coach with objective data rather than guesswork. Real-time productivity visibility lets managers spot burnout risk early and open constructive coaching conversations. Those insights have translated into faster performance reporting, better agent routing, replication of top-performer behaviors, and measurable gains in efficiency and customer satisfaction.
Human Resources
Read detailsHR teams turn to ActivTrak to validate remote work productivity, flag inflated timesheets, and build the objective evidence needed for capacity planning, recruiting decisions, and budget allocation. Workforce analytics identify burnout risk and support employee retention, while transparent data helps maintain trust-based relationships between managers and employees.
Finance
Read detailsFinance teams and operations leaders use ActivTrak to validate labor costs, inform budget allocation, and quantify the ROI of workforce investments. When inflated timesheets warrant investigation, ActivTrak alerts finance directly. Leaders can also use it to identify billing problems, recover costs, and ensure timely, accurate payments. Deployment outcomes include a validated 15% improvement in cost savings and productivity. Shared capacity planning visibility eliminates guesswork across teams.
Operations & IT
Read detailsActivTrak consolidates workforce activity, technology usage, and process efficiency data into a single view for Operations and IT teams. That unified visibility supports identifying inefficiencies and managing SaaS application usage. It also supports cutting costs and forecasting technology needs. Shared workforce data enables cross-functional alignment on capacity planning, resource allocation, and security compliance.
What customers say about ActivTrak: ratings, outcomes and feedback
ActivTrak® customers speak to two aspects of their experience with the product: what they value in day-to-day use and where they see room for improvement. Both dimensions shape how the product performs in practice for the people using it.
What works well
Customers describe using ActivTrak in ways that reach beyond simple time-tracking. One customer found that productivity monitoring data helped validate remote work, shifting hiring policy to bring on employees from other states rather than requiring office returns. Another team set out to confirm hours worked and ended up with a fuller picture: visibility into the quality of time worked, covering focus and collaboration alongside raw activity, and feeding those metrics directly into business dashboards. The framing customers bring to the tool shapes what they get from it. In one customer's words: "The key is going into this with the right mindset—one grounded in transparency, fairness and openness. Workforce analytics isn't about control." Peer benchmarking also surfaces as a practical concern. The same customer noted that "Every industry has its own culture and work rhythms, so being able to compare against relevant peers — without exposing any company-specific data — made the insights far more actionable."
Where customers see room for improvement
ActivTrak customers raise recurring concerns around pricing flexibility, user management, data accuracy, and navigation. On pricing, one customer notes that Pricing module, sometimes for our use case having a minimum of 5 is too many. User management produces its own friction. Customers report that the tool duplicates users quite often, and that deleting a user is ineffective — requiring it to be set to "Do Not Track" instead. Customers also want a way to tie users together instead of automatically creating new users when people log in via a local account. Data credibility comes up as well. Employees often question the validity of the data or the categories of Active or Inactive. Switching between employees can delay data from being generated. Customers also want the ability to group consecutive activities with the same title, website, etc as one activity rather than seeing them listed separately. Navigation presents challenges too. Labels can carry confusing names that make the product harder to move through. Customers managing teams across multiple time zones find it difficult to navigate between them. There is also interest in role-scoped logins so that team managers see only their team rather than the entire organization.
ActivTrak™ Customer wins, Case studies
How a B2B Tech Company Turned AI Use Into 92% Measurable Adoption ActivTrak
ActivTrak's AI Insights helped a B2B tech firm achieve 92% meaningful AI adoption by providing detailed behavioral data on AI tool usage. This enabled the company to set specific AI maturity goals and improve engagement across teams, moving beyond simple activation metrics to measure AI's impact on productivity and ROI.
MedRisk Saves ~$4M by Improving Workforce Utilization with ActivTrak
MedRisk improved workforce utilization using ActivTrak's productivity optimization software, resulting in savings of approximately $4 million.
MedRisk Saves ~$4M by Improving Workforce Utilization with ActivTrak
MedRisk achieved approximately $4 million in annual savings and improved workforce visibility by implementing ActivTrak's work intelligence platform. This deployment allowed MedRisk to identify and address workforce utilization gaps, leading to significant financial benefits and enhanced operational insights. The platform's data-driven approach supports MedRisk's ongoing efforts to optimize productivity and resource allocation.
Who uses ActivTrak: customer base, geography, and verticals
ActivTrak®'s known customer base skews toward Mid-Market companies, with Health Care as the leading industry, followed by Information Technology and Financials. North America is the dominant region, though Global customers appear as well. Representative customers include Echo Global Logistics, FAM Brands, and C3 Systems & Security. Contact Center is the target vertical ActivTrak names.
Representative customers: Auto Mate, B2B technology company, C3, C3 Systems & Security, Echo Global Logistics, FAM Brands, Global SaaS company
How ActivTrak uses AI in practice
ActivTrak® uses AI to power specific analytical capabilities, but its core behavioral data collection runs independently of AI. The platform continuously captures behavioral data across people, tools, and AI agents without relying on surveys or self-reporting. That foundation holds whether AI is in the picture or not. On top of that foundation, AI drives several distinct features. These include AI Insights, coaching opportunity detection, productivity pattern analysis, and ROI measurement of AI tool usage. On the performance side, AI helps spot signs of declining productivity so managers can act before burnout or disengagement takes hold. Strip the AI out and ActivTrak loses meaningful value — but the behavioral data collection and reporting keep working.
Predictive ML
Read detailsActivTrak analyzes historical and real-time workforce activity data to predict productivity trends. It classifies users into AI maturity stages and quantifies capacity gains. It also connects AI tool usage to measurable business outcomes.
Anomaly / Pattern Detection
Read detailsActivTrak monitors employee behavioral signals to detect patterns tied to declining productivity, burnout risk, disengagement, and unusual workload imbalances. When those patterns appear, the goal is to enable proactive managerial intervention.
Recommendation / Matching
Read detailsActivTrak generates coaching recommendations for both managers and employees, drawing on detected work patterns, productivity metrics, and behavioral activity data.
ActivTrak pricing and value: plans, costs and ROI
ActivTrak®'s pricing includes a free self-serve tier and annual contract plans, with 14 ROI results reported across 8 customers pointing to measurable business outcomes. The Free tier is available without a sales conversation. Paid tiers cover three plans: Essentials, Essentials Plus, and Professional. All three require a quote request, so pricing is sales-gated. A Data History add-on is published at $1 per user per month. Customer-reported outcomes span both productivity gains and cost savings. Parts ASAP, a manufacturing company with 501–5,000 employees, reports $6.82M in added value through expense reduction and revenue gain, with one contact describing it this way: "We measure revenue by headcount and have had a constant increase in that, translating to $6.82M in added value through expense reduction and revenue gain. We're talking about a 122X ROI which is practically unheard of." A financial services firm with over 5,000 employees reports 1,200 hours per week in recovered productivity and $1.6M in avoided hiring costs.
ROI evidence from 8 customers
- "We measure revenue by headcount and have had a constant increase in that, translating to $6.82M in added value through expense reduction and revenue gain. We're talking about a 122X ROI which is practically unheard of."
- Parts ASAP realizes 122X ROI and $6.82M in value through workforce optimization. 501-5,000 employees Manufacturing
- Financial Services Firm gains 1,200 hrs/wk in productivity and saves $1.6M in hiring. 5,000+ employees Financial Services
- 70% of business spend is on labor-related costs
Time-to-value: what implementations take
- We quickly assessed our IT assets (using ActivTrak) and deployed everyone to work from home within two days.
Who it fits: value by company size
Time tracking and visibility across very small teams
The Free tier is self-serve ('Get started free') and one add-on price is published ($1 per user/month for Data History); all paid plan tiers (Essentials, Essentials Plus, Professional) show 'Request quote' with no published price points, making those tiers sales-gated.
Free
Features by plan Get started free Essentials Request quote Essentials Plus Request quote Professional Request quote
Essentials
Features by plan Free Get started free Request quote Essentials Plus Request quote Professional Request quote
Essentials Plus
Features by plan Free Get started free Essentials Request quote Request quote Professional Request quote
Professional
Features by plan Free Get started free Essentials Request quote Essentials Plus Request quote Request quote
Digital Support
ActivTrak offers three US-based support plan tiers to suit a wide range of needs: Digital Support, Premier Support and Signature Support.
Premier Support
ActivTrak offers three US-based support plan tiers to suit a wide range of needs: Digital Support, Premier Support and Signature Support.
Signature Support
ActivTrak offers three US-based support plan tiers to suit a wide range of needs: Digital Support, Premier Support and Signature Support.
Plans as published by the vendor on ActivTrak Pricing.
ActivTrak enterprise readiness: security, compliance, migration, and support
ActivTrak®'s enterprise readiness spans four dimensions: security, compliance, migration, and customer support. Buying teams evaluating ActivTrak for organizational deployment can assess the product across each of these areas.
Security controls and assurance
ActivTrak encrypts customer data at every stage — on the device, in transit and at rest within Google Cloud Platform. Data in transit travels over HTTPS/TLS with AES-128 encryption, while data stored in GCP uses AES-256 encryption, written to disk in discrete encrypted blocks before storage. Screenshots captured through the optional Screen Details feature receive the same protection. Cryptographic signatures (HMAC-SHA256) detect and log any tampering attempts. ActivTrak also keeps all customer data in private storage infrastructure, avoiding public storage buckets entirely. On the compliance side, ActivTrak holds both SOC 2 Type 1 and SOC 2 Type 2 attestations.
Compliance and data protection
ActivTrak's compliance posture covers several major privacy and security standards. The product supports GDPR, CCPA and HIPAA compliance, and never shares employee data with third parties, excluding non-business activity and sensitive data from reporting. Beyond those privacy regulations, ActivTrak also complies with SOC 2 Type 2 standards. On the access-control side, single sign-on and MFA are available across plans.
Migration from competing platforms
ActivTrak is designed to get teams up and running fast, though larger deployments come with a support requirement worth knowing about upfront. The foundation is a lightweight, easy-to-deploy agent backed by a cloud-first architecture that supports fast deployment at scale. ActivTrak can have organizations up and running in minutes. In one customer's words, "It is as easy as deploying the client to users' computers, and their computers appear in the admin console. This has allowed us to have a successful remote work experience." One constraint applies at larger scale: a paid support plan is required for any purchase involving more than 50 licenses to ensure optimal setup, performance, and ongoing assistance.
Customer support experience
ActivTrak structures its customer support around three US-based support plan tiers: Digital Support, Premier Support, and Signature Support. All support and services teams are US-based. The product also provides a training and self-service learning portal, along with tailored onboarding, benchmarks, and best practices. One practical constraint is worth noting: a paid plan required for more than 50 licenses means organizations at that scale must opt into Premier or Signature Support rather than the base Digital tier.
ActivTrak alternatives and competitive landscape
Connect ActivTrak with your stack: integrations and partner ecosystem
ActivTrak® connects to other tools through 5 native integrations and 26 integration partnerships across 27 partner categories, covering business functions from B2B Sales Intelligence and CRM to Cloud Infrastructure.
ActivTrak's integration layer centers on the ActivConnect API add-on, which gives access to ActivTrak data across hundreds of external applications. It combines a cloud-based SQL query interface with broad API compatibility across business and analytic software. On the BI side, it ships with starter templates for Microsoft Power BI, Tableau, and Google Looker Studio. Those templates let teams quickly create tailored reports and visualizations without building from scratch. Both live and historical ActivTrak data can flow through via API or SQL into connected business systems. Teams can also build customizable dashboards for in-depth performance analysis using that data.
| Partner category | Integration partners | Native count | Flow direction |
|---|---|---|---|
| B2B Sales Intelligence | B2B Gravity | 0 | Unknown |
| CRM | HubSpot, Salesforce | 1 | Upstream |
| Cloud Infrastructure | Amazon Web Services | 0 | Unknown |
| Cyber Asset Management | Axonius Inc | 0 | Unknown |
| Employee Engagement & Surveys | Culture Amp | 0 | Unknown |
| Enterprise HR & Finance | Workday | 0 | Unknown |
| Experience Management & Surveys | Qualtrics | 0 | Unknown |
| IT Services | Delaney Computer Services, Inc. | 0 | Unknown |
| IT service management | ServiceNow | 0 | Upstream |
| Identity & Access Management | Okta | 0 | Unknown |
| Integration Platform | tray.io | 0 | Unknown |
| Payment Processing & Fraud Prevention | Cybersource | 0 | Unknown |
| Payroll & HR Management | Automatic Data Processing | 0 | Unknown |
| Product Reviews & Content | Best Reviews | 0 | Unknown |
| Project Management | Asana | 0 | Unknown |
| Technology Media & Research | TechTarget | 0 | Unknown |
| Unknown | Cloudience, Zinia | 0 | Unknown |
| Venture Capital | Sapphire Ventures | 0 | Unknown |
| Video Conferencing | Zoom | 0 | Unknown |
| Work Management & Project Tracking | monday.com | 0 | Unknown |
| business intelligence | Looker Studio, Microsoft Power BI, Tableau | 1 | Downstream |
| customer service platform | Zendesk | 0 | Upstream |
| email & calendar | Google Calendar | 1 | Upstream |
| identity provisioning protocol | SCIM | 1 | Upstream |
| people management & HR performance | Lattice | 0 | Bidirectional |
| project management | Jira | 1 | Upstream |
| team collaboration & messaging | Slack | 0 | Unknown |
What's new in ActivTrak
ActivTrak® has recorded 1 product update and 1 partnership or integration announcement in the past nine months, alongside 31 awards earned over the last two years. The recent activity combines a product change with a separate external announcement in the same window.
ActivTrak Launches AI Insights to Give Leaders a Clear View of How AI Changes Work
ActivTrak's AI Insights connects AI usage data to productivity, capacity, and business performance — giving leaders a data-driven view of whether AI adoption is driving meaningful results.
Read more →Preferred Rate Mortgage Validates Remote Productivity, Cuts Costs and Boosts Earnings Potential with ActivTrak
Preferred Rate Mortgage, a distributed company with more than 700 employees, turned to ActivTrak to answer a practical question: were remote workers actually productive? The platform confirmed they were. That confidence let the company streamline workflows and open up talent recruitment nationwide. The result was a pace of adding producing loan officers 32% higher than competitors.
Read more →Recent awards for ActivTrak
ActivTrak has received 31 awards in the last 24 months. These span product recognition, analyst recognition, employer culture, and regional business rankings.
- Best Est. ROI, High Performer, Highest User Adoption, Most Implementable, Leader, Easiest Admin, Fastest Implementation, Spring 2026 (2026-03-31) →
- G2, Spring 2026: Best Est. ROI, High Performer, Highest User Adoption, Most Implementable, Leader, Easiest Admin, Fastest Implementation (2026-03-31) →
- Inc. Regionals: Southwest List, No. 87, 2026 (2026-03-31) →
- Inc. Regionals: Southwest List (2026-03-31) →
- 2026 Artificial Intelligence Excellence Award in Analytics (2026-03-24) →
- Built In Best Midsize Places to Work in Austin, 2026 (2026-01-01) →
- Business Intelligence Group, AI Excellence Award in Analytics, 2026 (2026-01-01) →
- Business Intelligence Group, Artificial Intelligence Excellence Award, Analytics, 2026 (2026-01-01) →
- Brandon Hall Group, Best Workforce Intelligence & People Analytics, 2025 (2025-12-31) →
- Built In, 100 Best Midsize Places to Work in Austin, 2025 (2025-12-31) →
- Capterra Short List – Employee Monitoring, Business Intelligence, 2025 (2025-12-31) →
- G2 Winter: Users Love Us, Leader, High Performer, Fastest Implementation, Best Estimated ROI, 2026 (2025-12-31) →
- Inc. 5000, No. 3379 of America's Fastest-Growing Private Companies, 368 in Texas, 2025 (2025-12-31) →
- Software Advice Front Runners – Employee Monitoring, Business Intelligence, 2025 (2025-12-31) →
- Silver 2025 Excellence in Technology Award for Best Workforce Intelligence & People Analytics (2025-12-17) →
- 451 Research Market Insight Report for Workforce Intelligence Platform Evolution (2025-12-02) →
- G2, Fall: Momentum Leader, Leader, High Performer, Fastest Implementation, Best Estimated ROI, Easiest Set-up, Easiest Admin, 2025 (2025-09-30) →
- G2 Summer: Momentum Leader, Users Love Us, Grid Leader, High Performer, Easiest Set-up, Best Estimated ROI, Easiest Admin, Most Implementable, 2025 (2025-06-30) →
- 2025 Fortune Best Workplace in Texas (2025-06-10) →
- 2025 Great Place To Work Certification (2025-06-10) →
- Silver Reworked IMPACT Award for Most Innovative Workplace Productivity Solution (2025-04-08) →
- Inc. Regionals: Southwest List, No. 87, 2025 (2025-04-01) →
- G2, Spring: High Performer, Momentum Leader, Most Implementable, Easiest Set-up, Easiest Admin, 2025 (2025-03-31) →
- Built In's 2025 list of 100 Best Midsize Places to Work in Austin (2025-01-07) →
- Built In 2025 Best Places To Work — 100 Best Midsize Places to Work in Austin (2025-01-07) →
- Best Advance in HR Predictive Analytics Technology, 2024 (2024-12-31) →
- Deloitte Technology Fast 500, No. 468 Fastest-Growing Company, 2024 (2024-12-31) →
- Inc. 5000, No. 2335 of America's Fastest-Growing Private Companies, 2024 (2024-12-31) →
- Product Marketing Alliance, AI Marketing Innovation, 2024 (2024-12-31) →
- Reworked IMPACT Gold Award: Most Innovative Workplace Productivity Solution, 2024 (2024-12-31) →
- TrustRadius,Top Rated: Workforce Analytics, Employee Monitoring, User & Entity Behavior Analytics, 2024 (2024-12-31) →
ActivTrak Wins Silver Reworked IMPACT Award for Excellence in Work ...
ActivTrak has won the 2026 Silver Reworked IMPACT Award for Excellence in Work Management and Project Management. This recognition highlights ActivTrak's innovative work intelligence platform, which enhances productivity and collaboration by providing insights into workforce behaviors and processes. The award celebrates exceptional contributions to employee experience and the digital workplace.
ActivTrak Announced the Launch of AI Insights
ActivTrak has launched AI Insights, a new feature set that provides organizations with comprehensive data on AI usage and its impact on productivity and workflows. This tool addresses the challenge of fragmented AI data by offering a unified view of AI adoption, helping leaders understand AI's role and value in business operations. AI Insights covers areas such as usage measurement, governance, productivity impact, and ROI optimization.
ActivTrak Unveiled AI Insights to Reveal AI's Influence on Workplace ...
ActivTrak introduced AI Insights, a new work intelligence feature that provides organizations with a comprehensive view of AI usage and its impact on productivity and workflows. This tool unifies behavioral data to help leaders understand AI adoption, governance, productivity impact, and ROI, enabling better decision-making and resource allocation.
ActivTrak, Inc. Profile
Company Name
ActivTrak, Inc.
Company Website
https://www.activtrak.com/HQ Location
3101 Bee Cave Rd, Austin, Texas 78746, US
Employees
11-50
Social
Financials
SERIES B