cuspera logo CUSPERA

Capterra vs Crayon: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Capterra vs. Crayon is based on a specific set of business needs and context. The comparison uses 5226 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Capterra and Crayon

Capterra, Crayon, TrustRadius, Forrester Analytics, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Capterra covers Rating And Review Management with Review Sites, Loyalty Management, Engagement Management, Helpdesk Management with User Generated Content, etc.

Crayon focuses on Competitive Intelligence, Product Marketing, Engagement Management, Products & Pricelist Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Capterra

Focus area

Capterra is better than Crayon for

Software Failure Risk

  • medium

logo Crayon

Focus area

Crayon is better than Capterra for

Software Failure Risk

  • low

About

Advanced Analytics Software | SAS

Competitive intelligence software to see and seize opportunities

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

121

60

Total Goals
(we found evidences for)

18

13

Top Processes

Evidences indicate better relative satisfaction


rating and review management


loyalty management

customise loyalty program

identify target customers


engagement management

engaging and following up


helpdesk management


communication management

sending & publishing communications

tracking & monitoring communications


social media management

social media analytics

monitoring social media

scheduling post to social media

engaging on social media



customer feedback management

measuring customer satisfaction

measuring net promoter score


workflow management


relationship management


content publishing



generation of new leads


sales document management

proposal & quote management

contract management


campaign management


products & pricelist management



training & onboarding


social media marketing


competitive intelligence





contact list management



account management



lead qualification

lead qualification: technographic


knowledge management



sales call management




lifetime value management


billing and invoice management


influencer marketing


category management


membership management


sales review & feedback





calendar management


referral management


segmentation and targeting


performance management






subscription management


conversion management


pipeline management


international marketing


trade show marketing


Scheduling & dispatching


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Improve efficiency

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve brand engagement

  • Manage risk

  • Establish thought leadership

  • Improve internal communications

  • Reduce bounce

  • Improve navigation

  • See 15 more
  • Grow market share

  • Launch new products

  • Acquire customers

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Improve digital and social presence

  • Improve efficiency

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve internal communications

  • Manage risk

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • phone calls

  • user generated content

  • blogs

  • promotions

  • chat

  • Slack

  • website

  • offline

  • on premises

  • newsletter

  • out of home

  • brochure

  • video

  • mobile

  • games

  • mass media

  • radio

  • review sites

  • Twitter

  • print media

  • newspaper

  • mobile app

  • See 21 more
  • social media

  • e-mail

  • phone calls

  • user generated content

  • blogs

  • promotions

  • chat

  • Slack

  • website

  • offline

  • on premises

  • newsletter

  • out of home

  • brochure

  • video

  • mobile

  • games

  • mass media

  • radio

  • review sites

  • Twitter

  • print media

  • newspaper

  • mobile app

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting