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CB Insights vs Crayon: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of CB Insights vs. Crayon is based on a specific set of business needs and context. The comparison uses 6576 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing CB Insights and Crayon

CB Insights, Crayon, Crunchbase Enterprise, PitchBook, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

CB Insights covers Lead Qualification, Communication Management, Generation Of New Leads, Engagement Management with Omnichannel, etc.

Crayon focuses on Competitive Intelligence, Product Marketing, Engagement Management, Products & Pricelist Management, etc.

"It saves me over $200,000 per year and gives me the peace of mind that I will never miss a thing. " - Judit Tejada

"Every time a competitor did something, we jumped into a reactive mode, starting from scratch to find messaging, product details, customer feedback, and everything else we needed. We had a real organizational gap in market and competitive intelligenc...e. " - Nate Brown

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo CB Insights

Focus area

CB Insights is better than Crayon for

Software Failure Risk

  • low

logo Crayon

Focus area

Crayon is better than CB Insights for

Software Failure Risk

  • low

About

cbinsights.com - Machine Intelligence Platform

Competitive intelligence software to see and seize opportunities

Financials

SERIES A

SERIES B

Business Need

Total Processes
(we found evidences for)

84

60

Total Goals
(we found evidences for)

15

13

Top Processes

Evidences indicate better relative satisfaction


lead qualification: technographic


communication management

sending & publishing communications

tracking & monitoring communications


generation of new leads


engagement management

engaging and following up


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media


influencer marketing


competitive intelligence




merger and acquisition



training & onboarding


sales document management

proposal & quote management

contract management


loyalty management

identify target customers




business development


products & pricelist management


content management


relationship management




international marketing






account management


sales call management



customer feedback management



sales review & feedback


helpdesk management


rating and review management


workflow management



social media marketing


campaign management



trade show marketing


Scheduling & dispatching



knowledge management


Top Goals

Goals Achieved

  • Grow market share

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Launch new products

  • Improve stakeholder relations

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Improve digital and social presence

  • Increase customer life time value

  • Manage risk

  • Improve consistency

  • Improve visibility

  • See 12 more
  • Grow market share

  • Launch new products

  • Acquire customers

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Improve digital and social presence

  • Improve efficiency

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve internal communications

  • Manage risk

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • phone calls

  • user generated content

  • blogs

  • promotions

  • chat

  • Slack

  • website

  • offline

  • on premises

  • newsletter

  • out of home

  • brochure

  • video

  • mobile

  • games

  • mass media

  • radio

  • review sites

  • Twitter

  • print media

  • newspaper

  • mobile app

  • See 21 more
  • social media

  • e-mail

  • phone calls

  • user generated content

  • blogs

  • promotions

  • chat

  • Slack

  • website

  • offline

  • on premises

  • newsletter

  • out of home

  • brochure

  • video

  • mobile

  • games

  • mass media

  • radio

  • review sites

  • Twitter

  • print media

  • newspaper

  • mobile app

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting