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Cognism vs ZoomInfo SalesOS: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Cognism vs. ZoomInfo SalesOS is based on a specific set of business needs and context. The comparison uses 2080 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Cognism and ZoomInfo SalesOS

Cognism, ZoomInfo SalesOS, Lusha, Uplead, etc., belong to a category of solutions that help Sales Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Cognism covers Generation Of New Leads, Account Management with Offline, Engagement Management with E-Mail, Business Development with Phone Calls, etc.

ZoomInfo SalesOS focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Sales Call Management with Phone Calls, Campaign Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Cognism

Focus area

Cognism is better than ZoomInfo SalesOS for

Software Failure Risk

  • low

logo ZoomInfo SalesOS

Focus area

ZoomInfo SalesOS is better than Cognism for

Software Failure Risk

  • medium

About

Cognism: Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution

Data-Powered Sales Engagement

Age

2000

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

58

47

Total Goals
(we found evidences for)

12

7

Top Processes

Evidences indicate better relative satisfaction


generation of new leads


account management


engagement management

engaging and following up

engaging with scheduling & cadence


business development



contact list management

enriching contact list


lead qualification

lead qualification: technographic

lead qualification: demographic



campaign management

campaign monitoring


outbound marketing



training & onboarding



communication management

sending & publishing communications


knowledge management



loyalty management

identify target customers



helpdesk management


workflow management


content management


sales document management

contract management



competitive intelligence


sales call management

objection handling





conversion management




conference call management




social media analytics


social media management

social media analytics



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Build brand awareness

  • Scale best practices

  • Improve ROI

  • Enhance customer relationships

  • Improve brand engagement

  • Improve internal communications

  • Reduce bounce

  • Grow market share

  • Establish thought leadership

  • See 9 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Grow market share

  • Scale best practices

  • Manage risk

  • See 4 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • offline

  • website

  • chat

  • video

  • point of sale

  • events

  • trade shows

  • channel partners

  • See 7 more
  • e-mail

  • phone calls

  • offline

  • website

  • chat

  • video

  • point of sale

  • events

  • trade shows

  • channel partners

  • See 7 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting