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Consensus vs Drift: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Consensus vs. Drift is based on a specific set of business needs and context. The comparison uses 7902 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Consensus and Drift

Consensus belong to a category of solutions that help Authoring and Publishing, whereas Drift belong to a category of solutions that help Conversational Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Consensus covers Engagement Management, Content Management with E-Mail, Collaboration with Video, Generation Of New Leads with Video, etc.

Drift focuses on Engagement Management with Website, Playbook Creation with Website, Generation Of New Leads with Website, Conversion Management with Website, etc.

"If [a prospect] won’t even watch an interactive demo, how real can they be? " - Tod Goulds

"In today's marketplace the customer is the boss. They expect value and zero friction at each stage of the customer journey. Drift's platform helps fuel growth around the customer journey by connecting people at the right time and right away across o...ur business. " - Ryan Barry

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Consensus

Focus area

Software Failure Risk

  • medium

logo Drift

Focus area

Drift is better than Consensus for

Software Failure Risk

  • medium

About

Consensus Enterprises - Scale Presales Effortlessly

Revenue Acceleration Platform for personalized customer experiences

Age

2011

Financials

PRIVATE

SERIES D

Business Need

Total Processes
(we found evidences for)

42

108

Total Goals
(we found evidences for)

8

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up




generation of new leads



training & onboarding



lead qualification

lead qualification: technographic


sales document management

contract management

proposal & quote management


segmentation and targeting


personalized marketing



sales call management


sales review & feedback


trade show marketing



conversion management






workflow management





lifetime value management


channel management


knowledge management


communication management

sending & publishing communications



talk track creation


talk track creation


helpdesk management


engaging on social media


scheduling post to social media


social media analytics


social media management

engaging on social media

scheduling post to social media

social media analytics




identify target customers


customise loyalty program


loyalty management

identify target customers

customise loyalty program


creating contact list


contact list management

creating contact list


measuring customer satisfaction


measuring net promoter score


customer feedback management

measuring customer satisfaction

measuring net promoter score


products & pricelist management


business development


campaign analytics


campaign management

campaign analytics


competitive intelligence



category management


community building




conference call management



international marketing



rating and review management


outbound marketing


relationship marketing





community marketing


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Establish thought leadership

  • Increase customer life time value

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • See 5 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Enter new markets internationally or locally

  • Scale best practices

  • Launch new products

  • Establish thought leadership

  • Improve brand engagement

  • Improve internal communications

  • Improve digital and social presence

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve efficiency

  • Improve navigation

  • See 14 more

Top Channels

Channels Used

  • website

  • chat

  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • video

  • offline

  • mobile

  • LinkedIn

  • trade shows

  • Facebook

  • events

  • mobile app

  • games

  • promotions

  • review sites

  • Amazon

  • on premises

  • newsletter

  • Slack

  • text SMS

  • display advertisement

  • point of sale

  • Facebook page

  • omnichannel

  • out of home

  • brochure

  • mass media

  • television

  • Twitter

  • movies

  • Instagram

  • Glassdoor

  • See 32 more
  • website

  • chat

  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • video

  • offline

  • mobile

  • LinkedIn

  • trade shows

  • Facebook

  • events

  • mobile app

  • games

  • promotions

  • review sites

  • Amazon

  • on premises

  • newsletter

  • Slack

  • text SMS

  • display advertisement

  • point of sale

  • Facebook page

  • omnichannel

  • out of home

  • brochure

  • mass media

  • television

  • Twitter

  • movies

  • Instagram

  • Glassdoor

  • See 32 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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Business Setting