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Constant Contact vs ActiveCampaign: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Constant Contact medium Failure Risk for ActiveCampaign medium
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Comparison Summary

This comparison report of Constant Contact vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 47943 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Constant Contact and ActiveCampaign

Constant Contact, Mailchimp, Campaign Monitor, etc., belong to a category of solutions that help Email Marketing, whereas ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Constant Contact covers Communication Management with E-Mail, Contact List Management with E-Mail, Campaign Management with E-Mail, Engagement Management with E-Mail, etc.

ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Constant Contact

Focus area

Constant Contact is better than ActiveCampaign for

Software Failure Risk

  • medium

logo ActiveCampaign

Focus area

ActiveCampaign is better than Constant Contact for

Software Failure Risk

  • medium

About

Constant Contact: Email Marketing Software

CXA Platform to engage with their customers

Age

1998

2003

Financials

M&A

SERIES C

Business Need

Total Processes
(we found evidences for)

124

133

Total Goals
(we found evidences for)

18

18

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (2058)

Read Reviews (792)

sending & publishing communications

Read Reviews (1788)

Read Reviews (665)

tracking & monitoring communications

Read Reviews (220)

Read Reviews (115)

contact list management

Read Reviews (1461)

Read Reviews (379)

creating contact list

Read Reviews (200)

Read Reviews (37)

tracking contacts

Read Reviews (65)

Read Reviews (45)

contacts history

Read Reviews (57)

Read Reviews (41)

campaign management

Read Reviews (645)

Read Reviews (447)

campaign analytics

Read Reviews (116)

Read Reviews (89)

campaign monitoring

Read Reviews (70)

Read Reviews (66)

engagement management

Read Reviews (529)

Read Reviews (905)

engaging and following up

Read Reviews (448)

Read Reviews (786)

social media management

Read Reviews (457)

Read Reviews (119)

scheduling post to social media

Read Reviews (168)

Read Reviews (6)

social media analytics

Read Reviews (125)

Read Reviews (63)

engaging on social media

Read Reviews (95)

Read Reviews (7)

monitoring social media

Read Reviews (27)

Read Reviews (28)

managing social media account

Read Reviews (25)

Read Reviews (1)

advertisement

Read Reviews (323)

Read Reviews (91)

content management

Read Reviews (183)

Read Reviews (75)

content curation

Read Reviews (53)

Read Reviews (29)

content sharing

Read Reviews (36)

Read Reviews (6)

content publishing

Read Reviews (29)

Read Reviews (6)

searching for content

Read Reviews (10)

Read Reviews (2)

content tracking

Read Reviews (2)

Read Reviews (1)

generation of new leads

Read Reviews (117)

Read Reviews (179)

customer feedback management

Read Reviews (84)

Read Reviews (19)

measuring customer satisfaction

Read Reviews (10)

Read Reviews (3)

social media marketing

Read Reviews (74)

Read Reviews (11)

sales document management

Read Reviews (65)

Read Reviews (38)

contract management

Read Reviews (37)

Read Reviews (12)

proposal & quote management

Read Reviews (10)

Read Reviews (20)

trade show marketing

Read Reviews (37)

Read Reviews (15)

training & onboarding

Read Reviews (36)

Read Reviews (269)

identify target customers

Read Reviews (26)

Read Reviews (24)

customise loyalty program

Read Reviews (1)

Read Reviews (2)

products & pricelist management

Read Reviews (28)

Read Reviews (14)

promotion management

Read Reviews (22)

Read Reviews (24)

personalized marketing

Read Reviews (20)

Read Reviews (23)

segmentation and targeting

Read Reviews (20)

Read Reviews (62)

referral management

Read Reviews (18)

Read Reviews (10)

knowledge management

Read Reviews (16)

Read Reviews (20)

creating knowledge base

Read Reviews (3)

Read Reviews (0)

business development

Read Reviews (12)

Read Reviews (8)

lead qualification: demographic

Read Reviews (7)

Read Reviews (2)

lead qualification: technographic

Read Reviews (2)

Read Reviews (6)

lead qualification: behavioural

Read Reviews (1)

Read Reviews (29)

rating and review management

Read Reviews (12)

Read Reviews (9)

subscription management

Read Reviews (11)

Read Reviews (5)

courses & assessment

Read Reviews (10)

Read Reviews (15)

create learning path

Read Reviews (10)

Read Reviews (14)

outbound marketing

Read Reviews (9)

Read Reviews (7)

discount management

Read Reviews (9)

Read Reviews (22)

competitive intelligence

Read Reviews (9)

Read Reviews (2)

sales review & feedback

Read Reviews (8)

Read Reviews (1)

lifetime value management

Read Reviews (7)

Read Reviews (23)

relationship management

Read Reviews (7)

Read Reviews (31)

performance management

Read Reviews (6)

Read Reviews (3)

membership management

Read Reviews (6)

Read Reviews (2)

distribution management

Read Reviews (5)

Read Reviews (0)

database marketing

Read Reviews (5)

Read Reviews (2)

conversion management

Read Reviews (5)

Read Reviews (28)

account management

Read Reviews (5)

Read Reviews (9)

advocacy management

Read Reviews (4)

Read Reviews (0)

proximity marketing

Read Reviews (4)

Read Reviews (0)

influencer marketing

Read Reviews (2)

Read Reviews (0)

sales call management

Read Reviews (2)

Read Reviews (7)

meeting management

Read Reviews (1)

Read Reviews (2)

relationship marketing

Read Reviews (2)

Read Reviews (7)

touchpoint management

Read Reviews (1)

Read Reviews (2)

pipeline management

Read Reviews (0)

Read Reviews (33)

sales commission management

Read Reviews (0)

Read Reviews (2)

follower management

Read Reviews (0)

Read Reviews (3)

community building

Read Reviews (0)

Read Reviews (6)

calendar management

Read Reviews (0)

Read Reviews (4)

conference call management

Read Reviews (0)

Read Reviews (2)

channel management

Read Reviews (0)

Read Reviews (2)

international marketing

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve ROI

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Establish thought leadership

  • Improve consistency

  • Improve efficiency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Reduce bounce

  • See 15 more

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting