Constant Contact and iContact, An In-Depth Comparison 2024

Comparison Summary

Constant Contact: Constant Contact helps small businesses create effective email marketing campaigns with customizable templates and real-time insights. It supports importing data from various sources and offers tools for automation, event management, and social media marketing.

iContact: iContact is an easy-to-use email marketing platform for businesses. Users can quickly sign up and send emails without any marketing experience.

Constant Contact and iContact: Customer Satisfaction Data

Most deployed common Use Cases for Constant Contact and iContact

How does Constant Contact and iContact address your Communication Management Challenges?

Constant Contact and Icontact both facilitate sending mass emails and managing contact lists. Constant Contact offers a wider range of features, including event management and social media integration, while Icontact provides a more focused email marketing solution. Constant Contact's limitations include difficulty in resending emails and sending automated reminders, while Icontact lacks features for transactional messages and on-the-go message sending.

"...In one place, I am able to send out email campaigns, build contacts and create personalized email templates...." Peer review by adetunji a., Instructor, Information Technology and Services

"...We can send customized messages, surveys, and we use it to keep up with our social media...." Peer review by Judith M., Health, Wellness and Fitness

How does Constant Contact and iContact address your Contact List Management Challenges?

Constant Contact and Icontact both allow users to manage contact lists. Constant Contact makes it easy to build lists and send emails without coding knowledge. Icontact offers robust segmentation and tagging features for managing contacts. Constant Contact can be expensive for large contact lists. Icontact's cloud-based system provides data backup and storage.

"...Constant Contact is relatively expensive but if email contact with your customers is important, it's a good investment...." Peer review

"...The reports are also great to view what parts of your message are the most effective & which lists of contacts perform the best. ...." Peer review by Luisa P., Marketing & Events Manager, Publishing

How does Constant Contact and iContact facilitate Campaign Management?

Constant Contact and Icontact both excel in managing email marketing campaigns. Constant Contact is particularly well-suited for beginners, offering an intuitive interface and readily available customer support. Icontact, on the other hand, provides more robust campaign management features, including social media publishing and integration with Salesforce. However, Icontact can be difficult to navigate, especially for those unfamiliar with the platform.

"...It was a simple product to setup and track email campaigns with. ...." Peer review by SEAN A., Salesforce Developer, Construction

"...We could also manage a lot of email marketing campaign with a large number of people with personalized content, and the ROI was huge...." Peer review by Barbara Q., Marketing Manager

How does Constant Contact and iContact facilitate Engagement Management?

Constant Contact and Icontact both offer tools for creating engaging email campaigns and tracking customer interactions. Constant Contact excels in providing analytics and insights into customer engagement, allowing users to monitor email opens and clicks. Icontact focuses on automation, enabling users to personalize campaigns based on customer actions and target specific groups. However, Icontact lacks advanced analytics options and the ability to automate list segmentation based on engagement, limiting its capabilities compared to Constant Contact.

"...Each time I send out an email I can see who opens them and then follow up with a phone call...." Peer review by Tisha M

"...It shows you who opened the email and how many times which allows you to follow up with those contacts...." Peer review by Jennifer E., Information Technology and Services

How does Constant Contact and iContact address your Social Media Management Challenges?

Constant Contact and Icontact both allow users to schedule posts to social media. Constant Contact has a more robust social media integration feature set, including the ability to create social media campaigns and track interactions. Icontact offers social media posting across multiple platforms simultaneously, making it easier to manage social media content. The limitations of both include analytics reporting issues and potential discrepancies in data.

"...I also like the ability to push my content to social media and track which of my customers is interacting with my content...." Peer review by Alex Leinweber