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Copper vs Salesforce CRM: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Copper vs. Salesforce CRM is based on a specific set of business needs and context. The comparison uses 106828 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Copper and Salesforce CRM

Copper, Salesforce CRM, Pipeline CRM, Freshsales, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Copper covers Engagement Management with E-Mail, Contact List Management with E-Mail, Lead Tracking, Lead Management, etc.

Salesforce CRM focuses on Engagement Management, Contact List Management, Communication Management with E-Mail, Sales Document Management, etc.

"Copper is incredibly intuitive, easy-to-use, and works instantly without IT work orders. It's different because it doesn’t require manual data entry and everything you need is one click away, so our team adopted it quickly. I will never need to inve...st in ongoing training or admins to customize the system. It’s flexible and can mold to our existing workflow, which is constantly shifting for a growing startup. " - Olivier Chanoux

"Salesforce Platform enabled us to build a low-code portal in one day and transform part of the institute. " - Alex Ehrenberg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Copper

Focus area

Copper is better than Salesforce CRM for

Software Failure Risk

  • medium

logo Salesforce CRM

Focus area

Salesforce CRM is better than Copper for

Software Failure Risk

  • medium

About

Copper | CRM Software Built for Google & G-Suite

Salesforce CRM | Customer Relationship Management solution that brings companies and customers together

Age

1999

Financials

IPO

Business Need

Total Processes
(we found evidences for)

89

168

Total Goals
(we found evidences for)

13

23

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


contact list management

creating contact list



communication management

tracking & monitoring communications

sending & publishing communications




generation of new leads




business development


sales document management

proposal & quote management


training & onboarding



relationship management


opportunity management


conversion management


sales call management

meeting management





lead qualification: technographic

lead qualification: demographic

lead qualification: behavioural


social media management

social media analytics

managing social media account


follower management



campaign management

campaign monitoring


promotion management


discount management



customer feedback management

measuring customer satisfaction

measuring net promoter score




conference call management




competitive intelligence


products & pricelist management


sales review & feedback


rating and review management


searching for content





segmentation and targeting


relationship marketing





performance management







referral management


influencer marketing



customise loyalty program


influencer management


courses & assessment

create learning path


customer case management


touchpoint management


channel management


billing and invoice management


license management


calendar management



creating knowledge base


knowledge management

creating knowledge base


lifetime value management





social media marketing


personalized marketing



revenue cycle management



trade show marketing




international marketing



community marketing






sales quota management


motivation management


advocacy management


subscription management


database marketing




category management


renewal management




distribution management


merger and acquisition


compliance & governance


sales commission management


outbound marketing


evangelist management


payment management



membership management



bundling of products


sales incentive management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve internal communications

  • Improve stakeholder relations

  • Launch new products

  • Build brand awareness

  • Grow market share

  • Enter new markets internationally or locally

  • Improve visibility

  • Improve ROI

  • Improve digital and social presence

  • See 10 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve ROI

  • Improve internal communications

  • Grow market share

  • Launch new products

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Improve efficiency

  • Establish thought leadership

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Improve visibility

  • Manage risk

  • Increase customer life time value

  • Improve consistency

  • Shorten ramp up time

  • Improve navigation

  • Increase average basket value

  • Reduce bounce

  • See 20 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • social media

  • offline

  • mobile

  • website

  • point of sale

  • user generated content

  • blogs

  • mobile app

  • chat

  • promotions

  • on premises

  • video

  • trade shows

  • omnichannel

  • causes and charity

  • text SMS

  • Facebook

  • games

  • events

  • channel partners

  • review sites

  • LinkedIn

  • Amazon

  • Twitter

  • newsletter

  • support groups

  • mass media

  • display advertisement

  • coupons

  • Slack

  • Instagram

  • print media

  • magazine

  • Netflix

  • television

  • radio

  • Pinterest

  • movies

  • Whatsapp

  • out of home

  • Doubleclick

  • brochure

  • billboards

  • Glassdoor

  • eBay

  • Facebook page

  • Facebook at work

  • See 46 more
  • e-mail

  • phone calls

  • social media

  • offline

  • mobile

  • website

  • point of sale

  • user generated content

  • blogs

  • mobile app

  • chat

  • promotions

  • on premises

  • video

  • trade shows

  • omnichannel

  • causes and charity

  • text SMS

  • Facebook

  • games

  • events

  • channel partners

  • review sites

  • LinkedIn

  • Amazon

  • Twitter

  • newsletter

  • support groups

  • mass media

  • display advertisement

  • coupons

  • Slack

  • Instagram

  • print media

  • magazine

  • Netflix

  • television

  • radio

  • Pinterest

  • movies

  • Whatsapp

  • out of home

  • Doubleclick

  • brochure

  • billboards

  • Glassdoor

  • eBay

  • Facebook page

  • Facebook at work

  • See 46 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting