Salesforce CRM Overview

Salesforce is a unified Customer Relationship Management (CRM) platform. It helps businesses manage customer relationships and streamline processes.

Use Cases

Customers recommend Engagement Management, Sales Document Management, Contact List Management, as the business use cases that they have been most satisfied with while using Salesforce CRM.

Other use cases:

  • Communication Management
  • Lead Tracking
  • Workflow Management
  • Lead Management
  • Helpdesk Management
  • Collaboration
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Salesforce CRM.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve ROI
  • Improve Internal Communications
  • Grow Market Share
  • Launch New Products
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Visibility
  • Manage Risk
  • Increase Customer Life Time Value
  • Improve Consistency
  • Shorten Ramp Up Time
  • Improve Navigation
  • Increase Average Basket Value
  • Reduce Bounce
See all business priorities See less business priorities

Salesforce CRM Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce CRM works with different mediums / channels such as E-Mail. and Phone Calls.

Salesforce CRM's features include Personalization, Dashboard, Recording, etc. and Salesforce CRM support capabilities include AI Powered, Email Support, Chat Support, etc. also Salesforce CRM analytics capabilities include Analytics, and Custom Reports.

Reviews

"One of the ways Deloitte was able to respond to COVID-19 was with EngageNow, an employee communications and engagement hub powered by Salesforce technology. As our needs evolve, the platform easily adapts, which is critical as we adjust to this new ...normal." - DAN HELFRICH

Peer review evidence (same sources as the product rating summary)

"...You can send out emails, schedule follow-ups, and get detailed report of the software as well..." Peer review by Passorn J., Computer Software
"...Its accounting integration is very easy to customize, as well as its management of budgets and sales contracts...." Peer review by Jose L, Marketing Specialist
"...It helps me manage a huge database of records, with detailed info about past interactions...." Peer review by Octavian B., Computer Software

Salesforce CRM, Less Annoying CRM, Teamgate CRM, ClickUp, RepairShopr, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce CRM

Top Industries

  • Computer Software
  • Financial Services
  • Information Technology and Services

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Salesforce CRM is popular in Computer Software, Financial Services, and Information Technology And Services and is widely used by Mid Market, Small Business, and Enterprise.

Salesforce CRM Customer wins, Customer success stories, Case studies

How does Salesforce CRM facilitate Engagement Management?

How efficiently Does Salesforce CRM manage your Sales Document Management?

What Are the key features of Salesforce CRM for Contact List Management?

How can Salesforce CRM optimize your Communication Management Workflow?

Why is Salesforce CRM the best choice for Lead Tracking?

249 buyers and buying teams have used Cuspera to assess how well Salesforce CRM solved their CRM needs. Cuspera uses 102111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
Salesforce CRM testimonial

DAN HELFRICH

CHAIRMAN & CEO

DELOITTE CONSULTING LLP

One of the ways Deloitte was able to respond to COVID-19 was with EngageNow, an employee communications and engagement hub powered by Salesforce technology. As our needs evolve, the platform easily adapts, which is critical as we adjust to this new normal. Testimonial By DAN HELFRICH
Salesforce CRM testimonial

Tami Lau

Senior Salesforce Engineer

Presence

Trailhead has made learning Salesforce so much more accessible for me and my colleagues. Testimonial By Tami Lau
Salesforce CRM testimonial

Rick Smith

CEO and Co-founder

Axon

Quip really fits the way we share and get alignment around ideas. Testimonial By Rick Smith
CUSTOMERS TESTIMONIALS
Salesforce CRM testimonial

DAN HELFRICH

CHAIRMAN & CEO

DELOITTE CONSULTING LLP

One of the ways Deloitte was able to respond to COVID-19 was with EngageNow, an employee communications and engagement hub powered by Salesforce technology. As our needs evolve, the platform easily adapts, which is critical as we adjust to this new normal. Testimonial By DAN HELFRICH
Salesforce CRM testimonial

Tami Lau

Senior Salesforce Engineer

Presence

Trailhead has made learning Salesforce so much more accessible for me and my colleagues. Testimonial By Tami Lau
Salesforce CRM testimonial

Rick Smith

CEO and Co-founder

Axon

Quip really fits the way we share and get alignment around ideas. Testimonial By Rick Smith
 

Curative - Healthcare - Medium

Curative Ditches $600, 000 Salesforce Contract Says 'AI Changes the Economics of Building ...

Austin, USA

Curative has terminated its $600,000 contract with Salesforce, opting to develop an AI-powered CRM system internally. This move underscores the potential of AI tools to enable faster, cost-effective ...software development tailored to specific business needs. Salesforce warns of the security and compliance challenges associated with internally developed systems, especially in regulated industries like healthcare.

Read on →
 

Siemens - Manufacturing - Very Large

Businesses nearly triple AI agent deployments — Salesforce

Munich, Germany

Salesforce reports a significant increase in AI agent deployments, with businesses nearly tripling their use over the past year. Siemens, a key customer, uses Salesforce's Agentforce platform to auto...mate lead qualification and routing, enhancing efficiency and sales growth. AI agents are increasingly handling complex tasks across industries, driving execution efficiency and improving customer interactions.

Read on →
 

Department of Defense - Defense - Very Large

DoD Authorizes Salesforce Agentforce 360 at Impact Level 5

Washington, USA

Salesforce's Agentforce 360 platform received Impact Level 5 authorization from the Department of Defense, enabling it to handle sensitive national security data. This clearance allows the deployment... of autonomous AI agents in military workflows. Salesforce aims to capture a significant share of the U.S. AI defense market, with the Army Human Resources Command as the first to deploy Agentforce 360 in this secure environment.

Read on →

Under Armour - Apparel & Fashion - Large

Baltimore, USA

Under Armour used Salesforce POS to improve its in-store experience. The company cut hardware support costs by 50% and reduced transaction time by 12%. Store setup now takes less than two hours, down... from a day and a half. There are no missing transactions or replication issues. Staff can handle customer search, registration, and checkout in one mobile app. This led to faster checkouts, lower costs, and higher customer satisfaction.

Raylu - Information Technology And Services - Small

San Francisco, USA

Raylu used Salesforce and Slack to build a scalable revenue operations system. The team tracked five times more data per opportunity and doubled pipeline coverage. They automated billing and renewals... using Slack and Claude. Raylu managed all sales and marketing workflows without hiring a dedicated RevOps team. The integration gave them better visibility and control over their sales process. This helped Raylu grow fast while staying lean.

Live Nation - Entertainment - Very Large

Beverly Hills, USA

Live Nation uses Agentforce to support over 120 venues with a single AI agent. The platform answers fan questions and automates up to 300,000 inquiries each year. At BottleRock Napa Valley, the AI ag...ent Melody guided fans through 37,000+ interactions in just 12 days. This solution helps Live Nation deliver fast, personalized support and improves fan experiences at events. The scalable system prepares Live Nation for future global events.

What is Salesforce? | Salesforce Explained

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Salesforce CRM

What is Salesforce CRM?

Salesforce CRM is a cloud-based customer relationship management (CRM) software that helps businesses connect with and get more information about their customer base. It helps marketing, sales, commerce, service and IT teams work as one from anywhere to keep the customers happy everywhere.

Salesforce CRM a hassle-free contact management by giving access to critical data of the customers and interaction history. It gives a complete customer picture including insights and engage-enhancement strategies. Users can use the social data of the customers for a deeper understanding of their particular behavior regarding any product or service.

Cloud-based contact management enables collaboration in the organization. Share insights and important documents to create a knowledge-sharing workplace. It traces the movement of the deals by accessing all the contact data.

What is Salesforce CRM used for?

Salesforce CRM is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sales Document Management and Contact List Management .

What are the top features of Salesforce CRM?

Personalization, Dashboard and Recording are some of the top features of Salesforce CRM.

Who uses Salesforce CRM?

Salesforce CRM is used by Computer Software, Financial Services and Information Technology And Services among other industries.

What are Salesforce CRM alternatives?

Less Annoying CRM, Teamgate CRM, ClickUp and RepairShopr are popular alternatives for Salesforce CRM.

Where is Salesforce CRM located?

Salesforce CRM is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.
lightning

Peers used Salesforce CRM for engagement management and sales document management

Salesforce CRM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.44/5

Read Reviews (1340)
Analytics

4.25/5

Read Reviews (4206)
Custom Reports

3.71/5

Read Reviews (14787)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.44/5

Read Reviews (1340)
Analytics

4.25/5

Read Reviews (4206)
Custom Reports

3.71/5

Read Reviews (14787)

Software Failure Risk Guidance

?

for Salesforce CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce CRM

Salesforce, Inc. News

Product

Sweep Launches Multi-Org Agent to Bring Cross-System Intelligence to Salesforce

Sweep has launched the Multi-Org Agent for Salesforce, enabling enterprises to manage multiple Salesforce environments efficiently. This new agent maps dependencies and automations across fragmented Salesforce systems, reducing risks like outages and compliance gaps. It supports strategic consolidation, M&A integration, and AI readiness. Sweep plans to extend this capability to Snowflake and ServiceNow soon.

Product

Salesforce's AI Ambitions Gain Momentum with Evercore Backing

Salesforce is advancing its AI initiatives, particularly with its Agentforce product, as noted by Evercore ISI. The company is expanding its Agentic Enterprise Pro offerings to enhance AI agent deployment and broaden use cases for customers, signaling positive momentum in AI adoption.

Product

Agentic AI Deployment Surges at Salesforce

Salesforce's 2026 Agentic Enterprise Index reveals a tripling in AI agent deployments, significantly enhancing customer engagement and operational efficiency. The index highlights a bifurcation in AI deployment strategies across industries, with consumer sectors focusing on task-specific agents and complex sectors on versatile agents. This shift underscores AI's growing role in driving business outcomes and competitive dynamics in enterprise technology.

Financial

Salesforce Announces Date of Second Quarter Fiscal 2027 Earnings Release and Webcast

Salesforce announced it will release its second quarter fiscal 2027 financial results on August 26, 2026, followed by a live webcast to discuss the results.

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO