Salesforce CRM Overview

Salesforce is a unified Customer Relationship Management (CRM) platform. It helps businesses manage customer relationships and streamline processes.

Use Cases

Customers recommend Engagement Management, Sales Document Management, Contact List Management, as the business use cases that they have been most satisfied with while using Salesforce CRM.

Other use cases:

  • Communication Management
  • Lead Tracking
  • Workflow Management
  • Lead Management
  • Helpdesk Management
  • Collaboration
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Salesforce CRM.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve ROI
  • Improve Internal Communications
  • Grow Market Share
  • Launch New Products
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Visibility
  • Manage Risk
  • Increase Customer Life Time Value
  • Improve Consistency
  • Shorten Ramp Up Time
  • Improve Navigation
  • Increase Average Basket Value
  • Reduce Bounce
See all business priorities See less business priorities

Salesforce CRM Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce CRM works with different mediums / channels such as E-Mail. and Phone Calls.

Salesforce CRM's features include Personalization, Dashboard, Recording, etc. and Salesforce CRM support capabilities include AI Powered, Email Support, Chat Support, etc. also Salesforce CRM analytics capabilities include Analytics, and Custom Reports.

Reviews

"Quip really fits the way we share and get alignment around ideas." - Rick Smith

Peer review evidence (same sources as the product rating summary)

"...I am able to categorize my CRM in tons of ways to make newsletters, promotions, and follow up a quick task. ...." Peer review by Verified Reviewer, Design
"...Email and proposal templates would be nice..." Peer review by Internal Consultant in Alternative Medicine
"...Salesforce does pretty much everything for me aside from actually calling my contacts. ...." Peer review by Aaron P., Account Manager, Computer Software

Salesforce CRM, Less Annoying CRM, Teamgate CRM, ClickUp, RepairShopr, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce CRM

Top Industries

  • Computer Software
  • Financial Services
  • Information Technology and Services

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Salesforce CRM is popular in Computer Software, Financial Services, and Information Technology And Services and is widely used by Mid Market, Small Business, and Enterprise.

Salesforce CRM Customer wins, Customer success stories, Case studies

What Are the key features of Salesforce CRM for Engagement Management?

What benefits does Salesforce CRM offer for Sales Document Management?

What benefits does Salesforce CRM offer for Contact List Management?

What benefits does Salesforce CRM offer for Communication Management?

How does Salesforce CRM facilitate Lead Tracking?

249 buyers and buying teams have used Cuspera to assess how well Salesforce CRM solved their CRM needs. Cuspera uses 102111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
Salesforce CRM testimonial

Rick Smith

CEO and Co-founder

Axon

Quip really fits the way we share and get alignment around ideas. Testimonial By Rick Smith
Salesforce CRM testimonial

Mark Tossell

Practice Lead

Visioneer360

I have a new career and a new way of supporting my family that I probably would not have without Trailhead. Testimonial By Mark Tossell
Salesforce CRM testimonial

Tami Lau

Senior Salesforce Engineer

Presence

Trailhead has made learning Salesforce so much more accessible for me and my colleagues. Testimonial By Tami Lau
CUSTOMERS TESTIMONIALS
Salesforce CRM testimonial

Rick Smith

CEO and Co-founder

Axon

Quip really fits the way we share and get alignment around ideas. Testimonial By Rick Smith
Salesforce CRM testimonial

Mark Tossell

Practice Lead

Visioneer360

I have a new career and a new way of supporting my family that I probably would not have without Trailhead. Testimonial By Mark Tossell
Salesforce CRM testimonial

Tami Lau

Senior Salesforce Engineer

Presence

Trailhead has made learning Salesforce so much more accessible for me and my colleagues. Testimonial By Tami Lau
 

PenFed Credit Union - Financial Services - Large

Salesforce Announces Prepackaged Agentforce Help Agent

McLean, USA

Salesforce launched Agentforce Help Agent, an autonomous service agent for enterprises, enabling quick deployment across channels with guided setup. PenFed Credit Union, Fisher & Paykel, and PowerSch...ool are using it for enhanced customer service. The Help Agent offers pay-per-resolution pricing, ensuring costs align with successful outcomes.

Read on →
 

Visa Cash App Racing Bulls - Financial Services - Large

Salesforce and Visa Cash App Racing Bulls Announce Partnership to Deploy Agentforce ...

USA

Salesforce partners with Visa Cash App Racing Bulls to deploy its Agentforce CRM solution, enhancing customer relationship management capabilities for the financial services firm.

Read on →
 

Thames Valley Police - Law Enforcement - Large

Thames Valley Police's Bobbi AI Agent Powered by Salesforce Agentforce Frees 3, 200+ ...

UK

Thames Valley Police has implemented Salesforce's Agentforce to power Bobbi, an AI agent managing non-emergency interactions. Bobbi handles 200 conversations daily, freeing over 3,200 operational hou...rs annually. This AI solution enhances citizen engagement, reduces wait times, and identifies high-risk cases for human intervention, marking a significant shift in UK policing's digital approach.

Read on →
 

Los Angeles County Public Defender - Legal Services - Large

Los Angeles, USA

Salesforce helped the Los Angeles County Public Defender digitize 107 years of paper records and consolidate 26 legacy systems into a secure cloud-based case management platform. The office, with 1,2...00 employees, now manages over 140,000 client cases per year digitally. Attorneys access real-time client and case data from anywhere, improving preparation and client service. The new system streamlines legal workflows, enhances collaboration, and supports holistic representation. This transformation enables data-driven justice reform and better outcomes for residents.

 

Heathrow Airport - Hospitality - Large

London, UK

Heathrow Airport used Salesforce Agentforce to deliver faster, more personalized support for 83 million passengers each year. The airport improved digital contact efficiency by 40% and reduced chat e...xchanges by over 50%. Hallie, their AI agent, now resolves 90% of chats without live agent transfer. Commerce Cloud drove a 30% increase in digital revenue over four years. Marketing Cloud achieved a 49% open rate for customer emails, boosting engagement and purchase values.

 

Formula 1 - Entertainment - Large

London, UK

Agentforce helped Formula 1 cut service response times by 80%. F1 unified over 100 data sources to create detailed fan profiles. Service reps now resolve issues faster and deliver more personalized s...upport. Marketing Cloud and AI-driven content boosted click-through rates by 22%. Fan satisfaction rose 8% year over year, reaching 90%. Tableau enabled F1 to secure new partnerships with actionable audience insights.

What is Salesforce? | Salesforce Explained

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Frequently Asked Questions(FAQ)

for Salesforce CRM

What is Salesforce CRM?

Salesforce CRM is a cloud-based customer relationship management (CRM) software that helps businesses connect with and get more information about their customer base. It helps marketing, sales, commerce, service and IT teams work as one from anywhere to keep the customers happy everywhere.

Salesforce CRM a hassle-free contact management by giving access to critical data of the customers and interaction history. It gives a complete customer picture including insights and engage-enhancement strategies. Users can use the social data of the customers for a deeper understanding of their particular behavior regarding any product or service.

Cloud-based contact management enables collaboration in the organization. Share insights and important documents to create a knowledge-sharing workplace. It traces the movement of the deals by accessing all the contact data.

What is Salesforce CRM used for?

Salesforce CRM is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sales Document Management and Contact List Management .

What are the top features of Salesforce CRM?

Personalization, Dashboard and Recording are some of the top features of Salesforce CRM.

Who uses Salesforce CRM?

Salesforce CRM is used by Computer Software, Financial Services and Information Technology And Services among other industries.

What are Salesforce CRM alternatives?

Less Annoying CRM, Teamgate CRM, ClickUp and RepairShopr are popular alternatives for Salesforce CRM.

Where is Salesforce CRM located?

Salesforce CRM is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.
lightning

Peers used Salesforce CRM for engagement management and sales document management

Salesforce CRM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.44/5

Read Reviews (1340)
Analytics

4.25/5

Read Reviews (4206)
Custom Reports

3.71/5

Read Reviews (14787)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.44/5

Read Reviews (1340)
Analytics

4.25/5

Read Reviews (4206)
Custom Reports

3.71/5

Read Reviews (14787)

Software Failure Risk Guidance

?

for Salesforce CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce CRM

Salesforce, Inc. News

Product

Salesforce launches Help Agent to simplify AI customer service deployment

Salesforce has launched Help Agent, a prepackaged AI service agent on its Agentforce platform, designed to simplify AI customer service deployment. It offers a low-code setup and a new pay-per-resolution pricing model, charging $2 per resolved issue. This approach aligns AI spending with operational value, focusing on business outcomes rather than raw AI usage. Help Agent and the updated Customer Service Portal will be available in July 2026.

Product

Salesforce productizes its own customer service AI agent for users

Salesforce plans to release Agentforce Help Agent, an AI-driven customer service tool, next month. It integrates prepackaged actions and case management, enabling communication across multiple channels. The tool simplifies deployment with plain-language configuration and adopts a new outcomes-based pricing model. Salesforce's acquisition of Fin will enhance future iterations of Agentforce Service.

Executive

Salesforce appoints former Google APAC leader Amit Chhangani as regional VP for partner business

Salesforce has appointed Amit Chhangani, a former Google executive, as regional VP for partner business in ASEAN. Chhangani will focus on strengthening Salesforce's partner ecosystem to accelerate AI adoption through collaboration with channel partners. His experience in ecosystem development and enterprise transformation is expected to enhance Salesforce's AI and data platform initiatives in the region.

Product

Salesforce (CRM) Is Building Software That Works Like Humans

Salesforce is advancing its AI capabilities with products like Einstein, Agentforce, and Data Cloud, integrating AI-driven productivity tools into its core CRM stack. These tools enhance revenue opportunities within its existing customer base. Despite AI growth, Salesforce's core business remains tied to broader enterprise software budgets. The company reported $3.4 billion in AI and data ARR, emphasizing AI's role in reshaping its revenue mix.

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO