Comparison Summary
This comparison report of Customer.io vs. Act-On is based on a specific set of business needs and context. The comparison uses 18891 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Customer.io and Act-On
Customer.io, Act-On, Upland adestra, Marigold Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.
Act-On focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
"Mailchimp was so difficult to integrate and required so much manual work. The implementation was so easy with Customer.io, the automatic setup and integration. With a click of a button, we were able to immediately start sending campaigns to our user...s. Plus they didn’t have the workflows Customer.io does. " - Ben Spring
"Act-On turned our fantastic library of content into programs that offered relevant messages and gated access to more in-depth materials. " - Renee Frappier
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Send Automated Messages. Deliver Results.
An automated Growth Marketing Platform
Age
2012
Financials
SERIES A
SERIES A
Business Need
Total Processes
(we found evidences for)
65
112
Total Goals
(we found evidences for)
12
21
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Improve internal communications
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Launch new products
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Improve ROI
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Improve brand engagement
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Improve efficiency
- See 9 more
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Grow market share
-
Scale best practices
-
Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Improve brand engagement
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Launch new products
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Improve internal communications
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Establish thought leadership
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Improve visibility
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Reduce bounce
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Improve efficiency
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Increase customer life time value
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Improve consistency
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Improve stakeholder relations
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Shorten ramp up time
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Improve navigation
- See 18 more
Top Channels
Channels Used
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e-mail
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website
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social media
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offline
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phone calls
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newsletter
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user generated content
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blogs
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trade shows
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promotions
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LinkedIn
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on premises
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events
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Facebook
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point of sale
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video
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omnichannel
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mobile
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Facebook page
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games
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text SMS
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channel partners
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support groups
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Twitter
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chat
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out of home
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brochure
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mobile app
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Instagram
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Slack
- See 27 more
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e-mail
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website
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social media
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offline
-
phone calls
-
newsletter
-
user generated content
-
blogs
-
trade shows
-
promotions
-
LinkedIn
-
on premises
-
events
-
Facebook
-
point of sale
-
video
-
omnichannel
-
mobile
-
Facebook page
-
games
-
text SMS
-
channel partners
-
support groups
-
Twitter
-
chat
-
out of home
-
brochure
-
mobile app
-
Instagram
-
Slack
- See 27 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
