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Customer.io vs Actito: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Customer.io low Failure Risk for Actito medium
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Comparison Summary

This comparison report of Customer.io vs. Actito is based on a specific set of business needs and context. The comparison uses 1996 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and Actito

Customer.io, Actito, Upland adestra, Sailthru, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

Actito focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.

"One of the biggest successes I’ve seen with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns. " - Sharon Blatt Cohen

"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. " - Gaelle Mauroit

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than Actito for

Software Failure Risk

  • low

logo Actito

Focus area

Software Failure Risk

  • medium

About

Send Automated Messages. Deliver Results.

Agile Marketing Automation Platform for customer engagement

Age

2012

Financials

SERIES A

SEED

Business Need

Total Processes
(we found evidences for)

65

36

Total Goals
(we found evidences for)

12

10

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (122)

Read Reviews (8)

sending & publishing communications

Read Reviews (107)

Read Reviews (7)

tracking & monitoring communications

Read Reviews (9)

Read Reviews (0)

engagement management

Read Reviews (89)

Read Reviews (27)

engaging and following up

Read Reviews (46)

Read Reviews (21)

engaging with scheduling & cadence

Read Reviews (3)

Read Reviews (0)

workflow management

Read Reviews (42)

Read Reviews (1)

training & onboarding

Read Reviews (42)

Read Reviews (2)

drip marketing

Read Reviews (27)

Read Reviews (0)

advertisement

Read Reviews (24)

Read Reviews (1)

campaign management

Read Reviews (22)

Read Reviews (33)

campaign analytics

Read Reviews (0)

Read Reviews (10)

segmentation and targeting

Read Reviews (14)

Read Reviews (17)

social media management

Read Reviews (6)

Read Reviews (1)

social media analytics

Read Reviews (5)

Read Reviews (1)

customer feedback management

Read Reviews (5)

Read Reviews (5)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (0)

contact list management

Read Reviews (5)

Read Reviews (1)

rating and review management

Read Reviews (4)

Read Reviews (0)

helpdesk management

Read Reviews (4)

Read Reviews (8)

lifetime value management

Read Reviews (3)

Read Reviews (1)

loyalty management

Read Reviews (2)

Read Reviews (12)

identify target customers

Read Reviews (2)

Read Reviews (9)

customise loyalty program

Read Reviews (0)

Read Reviews (2)

content management

Read Reviews (2)

Read Reviews (4)

social media marketing

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (2)

Read Reviews (2)

sales document management

Read Reviews (2)

Read Reviews (0)

proposal & quote management

Read Reviews (2)

Read Reviews (0)

knowledge management

Read Reviews (2)

Read Reviews (1)

conversion management

Read Reviews (1)

Read Reviews (2)

personalized marketing

Read Reviews (1)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Improve internal communications

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase customer life time value

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • newsletter

  • mobile

  • text SMS

  • website

  • phone calls

  • offline

  • mass media

  • television

  • video

  • omnichannel

  • print media

  • magazine

  • See 10 more

  • e-mail

  • newsletter

  • mobile

  • text SMS

  • website

  • phone calls

  • offline

  • mass media

  • television

  • video

  • omnichannel

  • print media

  • magazine

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting