Comparison Summary
This comparison report of Customer.io vs. HubSpot is based on a specific set of business needs and context. The comparison uses 117618 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Customer.io and HubSpot
Customer.io, HubSpot, Upland adestra, Marigold Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.
HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.
"Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. " - Heloisa Assis
"A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. " - Doug Dotts
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Send Automated Messages. Deliver Results.
Marketing Automation Software for inbound marketing and sales
Age
2012
2006
Financials
SERIES A
IPO
Business Need
Total Processes
(we found evidences for)
65
161
Total Goals
(we found evidences for)
12
23
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
-
Enhance customer relationships
-
Increase sales & revenue
-
Improve internal communications
-
Grow market share
-
Scale best practices
-
Enter new markets internationally or locally
-
Build brand awareness
-
Launch new products
-
Improve ROI
-
Improve brand engagement
-
Improve efficiency
- See 9 more
-
Acquire customers
-
Enhance customer relationships
-
Improve ROI
-
Increase sales & revenue
-
Scale best practices
-
Grow market share
-
Enter new markets internationally or locally
-
Build brand awareness
-
Improve digital and social presence
-
Establish thought leadership
-
Launch new products
-
Improve brand engagement
-
Improve efficiency
-
Improve internal communications
-
Increase customer life time value
-
Improve visibility
-
Improve stakeholder relations
-
Shorten ramp up time
-
Improve consistency
-
Reduce bounce
-
Improve navigation
-
Increase average basket value
-
Manage risk
- See 20 more
Top Channels
Channels Used
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social media
-
e-mail
-
website
-
user generated content
-
blogs
-
phone calls
-
video
-
Facebook
-
promotions
-
chat
-
offline
-
LinkedIn
-
Twitter
-
Instagram
-
newsletter
-
mobile
-
point of sale
-
on premises
-
trade shows
-
text SMS
-
mobile app
-
review sites
-
mass media
-
display advertisement
-
games
-
Slack
-
Amazon
-
events
-
Pinterest
-
television
-
print media
-
causes and charity
-
Facebook page
-
magazine
-
out of home
-
channel partners
-
Snapchat
-
Netflix
-
brochure
-
coupons
-
radio
-
mobile ads
-
support groups
-
movies
-
billboards
-
omnichannel
-
Whatsapp
-
Skype
-
newspaper
-
eBay
-
G2crowd
-
Facebook at work
-
Glassdoor
-
Yelp
-
Doubleclick
- See 52 more
-
social media
-
e-mail
-
website
-
user generated content
-
blogs
-
phone calls
-
video
-
Facebook
-
promotions
-
chat
-
offline
-
LinkedIn
-
Twitter
-
Instagram
-
newsletter
-
mobile
-
point of sale
-
on premises
-
trade shows
-
text SMS
-
mobile app
-
review sites
-
mass media
-
display advertisement
-
games
-
Slack
-
Amazon
-
events
-
Pinterest
-
television
-
print media
-
causes and charity
-
Facebook page
-
magazine
-
out of home
-
channel partners
-
Snapchat
-
Netflix
-
brochure
-
coupons
-
radio
-
mobile ads
-
support groups
-
movies
-
billboards
-
omnichannel
-
Whatsapp
-
Skype
-
newspaper
-
eBay
-
G2crowd
-
Facebook at work
-
Glassdoor
-
Yelp
-
Doubleclick
- See 52 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
