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Customer.io vs HubSpot: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Customer.io vs. HubSpot is based on a specific set of business needs and context. The comparison uses 117618 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and HubSpot

Customer.io, HubSpot, Upland adestra, Sailthru, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

"Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user’s timezone, giving us the highest opportunity for success. Sometimes these emails go out in the middle of the night... in my timezone, so it’s nice to be able to schedule it. " - Martine Peeters

"A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. " - Doug Dotts

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than HubSpot for

Software Failure Risk

  • low

logo HubSpot

Focus area

HubSpot is better than Customer.io for

Software Failure Risk

  • medium

About

Send Automated Messages. Deliver Results.

Marketing Automation Software for inbound marketing and sales

Age

2012

2006

Financials

SERIES A

IPO

Business Need

Total Processes
(we found evidences for)

65

161

Total Goals
(we found evidences for)

12

23

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence



training & onboarding




campaign monitoring


segmentation and targeting


social media management

social media analytics

engaging on social media

scheduling post to social media


customer feedback management

measuring customer satisfaction

measuring net promoter score


contact list management



rating and review management



helpdesk management



lifetime value management



identify target customers

customise loyalty program




social media marketing


lead qualification: technographic

lead qualification: behavioural


generation of new leads


sales document management

proposal & quote management


knowledge management



products & pricelist management



relationship management


advocacy management


customer case management


discount management


conversion management



personalized marketing



business development


revenue cycle management



international marketing




competitive intelligence









call transcription




sales call management

call transcription







performance management


promotion management



pipeline management




trade show marketing



create learning path


track learning progress


courses & assessment

create learning path

track learning progress



touchpoint management


channel management


database marketing


influencer marketing




referral management


subscription management



community building


follower management





sales review & feedback



relationship marketing


calendar management




distribution management



conference call management



reputation management



category management



opportunity management



community marketing



sales incentive management



motivation management


influencer management



billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting