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Customer.io vs Klaviyo: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Customer.io vs. Klaviyo is based on a specific set of business needs and context. The comparison uses 7288 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and Klaviyo

Customer.io, Klaviyo, Upland adestra, Sailthru, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

Klaviyo focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.

"Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user’s timezone, giving us the highest opportunity for success. Sometimes these emails go out in the middle of the night... in my timezone, so it’s nice to be able to schedule it. " - Martine Peeters

"Klaviyo easily allows us to refine our email and ad targeting. We contact our fans with more relevant messages, which has in turn increased our conversion rates across the board. " - Justin Adler

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than Klaviyo for

Software Failure Risk

  • low

logo Klaviyo

Focus area

Klaviyo is better than Customer.io for

Software Failure Risk

  • low

About

Send Automated Messages. Deliver Results.

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Age

2012

2012

Financials

SERIES A

SERIES D

Business Need

Total Processes
(we found evidences for)

65

98

Total Goals
(we found evidences for)

12

18

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


workflow management


training & onboarding




campaign monitoring

campaign analytics


segmentation and targeting


social media management

social media analytics


customer feedback management

measuring customer satisfaction

measuring net promoter score


contact list management



rating and review management



helpdesk management



lifetime value management



loyalty management

identify target customers

customise loyalty program



content management


social media marketing


lead qualification

lead qualification: technographic

lead qualification: behavioural


generation of new leads


sales document management

proposal & quote management


knowledge management


products & pricelist management


conversion management


personalized marketing





competitive intelligence








promotion management


database marketing


trade show marketing


create learning path


courses & assessment

create learning path



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Improve consistency

  • Improve digital and social presence

  • Increase average basket value

  • Shorten ramp up time

  • Improve stakeholder relations

  • Improve internal communications

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • social media

  • text SMS

  • website

  • offline

  • point of sale

  • promotions

  • newsletter

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • chat

  • mass media

  • trade shows

  • omnichannel

  • mobile

  • Instagram

  • causes and charity

  • games

  • on premises

  • mobile app

  • review sites

  • Amazon

  • See 22 more
  • e-mail

  • social media

  • text SMS

  • website

  • offline

  • point of sale

  • promotions

  • newsletter

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • chat

  • mass media

  • trade shows

  • omnichannel

  • mobile

  • Instagram

  • causes and charity

  • games

  • on premises

  • mobile app

  • review sites

  • Amazon

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting