Comparison Summary
This comparison report of Customer.io vs. Listrak is based on a specific set of business needs and context. The comparison uses 3184 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Customer.io and Listrak
Customer.io, Listrak, Upland adestra, Marigold Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.
Listrak focuses on Engagement Management, Lead Analytics, Campaign Management with E-Mail, Helpdesk Management, etc.
"One of the biggest successes I’ve seen with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns. " - Sharon Blatt Cohen
"Having worked with Listrak previously, I knew they would level us up quickly and provide an immediate ROI. " - Nicole Goldberg
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Send Automated Messages. Deliver Results.
Marketing automation platform that delivers seamless, personalized cross-channel interactions
Age
2012
1999
Financials
SERIES A
PRIVATE
Business Need
Total Processes
(we found evidences for)
65
67
Total Goals
(we found evidences for)
12
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Improve internal communications
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Launch new products
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Improve ROI
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Improve brand engagement
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Improve efficiency
- See 9 more
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Increase sales & revenue
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Improve ROI
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Acquire customers
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Enhance customer relationships
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Scale best practices
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Increase customer life time value
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Improve digital and social presence
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Grow market share
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Improve efficiency
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Enter new markets internationally or locally
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Improve brand engagement
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Improve consistency
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Build brand awareness
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Increase average basket value
- See 11 more
Top Channels
Channels Used
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e-mail
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promotions
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website
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mobile
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text SMS
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social media
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offline
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point of sale
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coupons
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mobile app
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mass media
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phone calls
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newsletter
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television
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radio
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omnichannel
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on premises
- See 14 more
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e-mail
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promotions
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website
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mobile
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text SMS
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social media
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offline
-
point of sale
-
coupons
-
mobile app
-
mass media
-
phone calls
-
newsletter
-
television
-
radio
-
omnichannel
-
on premises
- See 14 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
