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Customer.io vs Listrak: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Customer.io low Failure Risk for Listrak medium
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Comparison Summary

This comparison report of Customer.io vs. Listrak is based on a specific set of business needs and context. The comparison uses 3184 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and Listrak

Customer.io, Listrak, Upland adestra, Sailthru, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

Listrak focuses on Engagement Management, Lead Analytics, Campaign Management with E-Mail, Helpdesk Management, etc.

"Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. " - Heloisa Assis

"We needed a best-in class, enterprise marketing platform that could scale. Listrak is truly an extension of our team, consistently helping us find and capture incremental revenue. " - Zack Abbell

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than Listrak for

Software Failure Risk

  • low

logo Listrak

Focus area

Listrak is better than Customer.io for

Software Failure Risk

  • medium

About

Send Automated Messages. Deliver Results.

Marketing automation platform that delivers seamless, personalized cross-channel interactions

Age

2012

1999

Financials

SERIES A

PRIVATE

Business Need

Total Processes
(we found evidences for)

65

67

Total Goals
(we found evidences for)

12

14

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (122)

Read Reviews (26)

sending & publishing communications

Read Reviews (107)

Read Reviews (24)

tracking & monitoring communications

Read Reviews (9)

Read Reviews (2)

engagement management

Read Reviews (89)

Read Reviews (151)

engaging and following up

Read Reviews (46)

Read Reviews (104)

engaging with scheduling & cadence

Read Reviews (3)

Read Reviews (11)

workflow management

Read Reviews (42)

Read Reviews (3)

training & onboarding

Read Reviews (42)

Read Reviews (5)

drip marketing

Read Reviews (27)

Read Reviews (7)

advertisement

Read Reviews (24)

Read Reviews (4)

campaign management

Read Reviews (22)

Read Reviews (33)

campaign analytics

Read Reviews (0)

Read Reviews (3)

segmentation and targeting

Read Reviews (14)

Read Reviews (10)

social media management

Read Reviews (6)

Read Reviews (20)

social media analytics

Read Reviews (5)

Read Reviews (16)

engaging on social media

Read Reviews (0)

Read Reviews (2)

customer feedback management

Read Reviews (5)

Read Reviews (4)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (2)

contact list management

Read Reviews (5)

Read Reviews (14)

rating and review management

Read Reviews (4)

Read Reviews (0)

helpdesk management

Read Reviews (4)

Read Reviews (21)

lifetime value management

Read Reviews (3)

Read Reviews (7)

loyalty management

Read Reviews (2)

Read Reviews (10)

identify target customers

Read Reviews (2)

Read Reviews (3)

content management

Read Reviews (2)

Read Reviews (2)

social media marketing

Read Reviews (2)

Read Reviews (10)

lead qualification

Read Reviews (2)

Read Reviews (3)

lead qualification: behavioural

Read Reviews (1)

Read Reviews (3)

generation of new leads

Read Reviews (2)

Read Reviews (2)

sales document management

Read Reviews (2)

Read Reviews (9)

proposal & quote management

Read Reviews (2)

Read Reviews (1)

knowledge management

Read Reviews (2)

Read Reviews (1)

products & pricelist management

Read Reviews (1)

Read Reviews (2)

discount management

Read Reviews (1)

Read Reviews (9)

conversion management

Read Reviews (1)

Read Reviews (3)

personalized marketing

Read Reviews (1)

Read Reviews (3)

competitive intelligence

Read Reviews (0)

Read Reviews (3)

promotion management

Read Reviews (0)

Read Reviews (9)

touchpoint management

Read Reviews (0)

Read Reviews (3)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Increase customer life time value

  • Improve digital and social presence

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve consistency

  • Build brand awareness

  • Increase average basket value

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • promotions

  • website

  • mobile

  • text SMS

  • social media

  • offline

  • point of sale

  • coupons

  • mobile app

  • mass media

  • phone calls

  • newsletter

  • television

  • radio

  • omnichannel

  • on premises

  • See 14 more

  • e-mail

  • promotions

  • website

  • mobile

  • text SMS

  • social media

  • offline

  • point of sale

  • coupons

  • mobile app

  • mass media

  • phone calls

  • newsletter

  • television

  • radio

  • omnichannel

  • on premises

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting