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Customer.io vs Pipefy: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Customer.io vs. Pipefy is based on a specific set of business needs and context. The comparison uses 2512 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and Pipefy

Customer.io, Pipefy, Upland adestra, Marigold Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

Pipefy focuses on Workflow Management, Training & Onboarding, Helpdesk Management, Collaboration, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than Pipefy for

Software Failure Risk

  • low

logo Pipefy

Focus area

Pipefy is better than Customer.io for

Software Failure Risk

  • medium

About

Send Automated Messages. Deliver Results.

Pipefy: The Work Management Platform

Age

2012

Financials

SERIES A

SERIES B

Business Need

Total Processes
(we found evidences for)

65

50

Total Goals
(we found evidences for)

12

13

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


workflow management


training & onboarding




campaign management


segmentation and targeting


social media management

social media analytics


customer feedback management

measuring customer satisfaction


contact list management



rating and review management



helpdesk management



lifetime value management



loyalty management

identify target customers



content management


social media marketing


lead qualification

lead qualification: technographic


generation of new leads


sales document management

proposal & quote management


knowledge management



pipeline management


performance management


meeting management


sales call management

meeting management



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more
  • Launch new products

  • Acquire customers

  • Improve internal communications

  • Improve efficiency

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve visibility

  • Manage risk

  • Establish thought leadership

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • chat

  • offline

  • review sites

  • Amazon

  • LinkedIn

  • causes and charity

  • Slack

  • games

  • point of sale

  • print media

  • magazine

  • text SMS

  • See 14 more
  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • chat

  • offline

  • review sites

  • Amazon

  • LinkedIn

  • causes and charity

  • Slack

  • games

  • point of sale

  • print media

  • magazine

  • text SMS

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting