Comparison Summary
This comparison report of Customer.io vs. SAP Emarsys Customer Engagement is based on a specific set of business needs and context. The comparison uses 2991 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Customer.io and SAP Emarsys Customer Engagement
Customer.io, SAP Emarsys Customer Engagement, Upland adestra, Marigold Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.
SAP Emarsys Customer Engagement focuses on Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.
"One of the biggest successes I’ve seen with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns. " - Sharon Blatt Cohen
"Emarsys allows us to build all of our templates and logic for different campaigns, which increases the effectiveness of the strategies we are rolling out. We can also use the Strategic Dashboard to inspire designs for our loyalty program as well as ...analytics from Customer Lifecycle to understand more about our customers. We are now able to run several automated targeted programs and send many ad-hoc campaigns without a hassle. We are looking forward to building more campaigns and generating more revenue through the Emarsys platform. " - Erica Lau
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Customer.io
Focus area
Customer.io is better than SAP Emarsys Customer Engagement for
Software Failure Risk
SAP Emarsys Customer Engagement
Focus area
SAP Emarsys Customer Engagement is better than Customer.io for
Software Failure Risk
About
Send Automated Messages. Deliver Results.
Personalized omnichannel experiences that the customers deserve
Age
2012
2000
Financials
SERIES A
SERIES B
Business Need
Total Processes
(we found evidences for)
65
66
Total Goals
(we found evidences for)
12
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Improve internal communications
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Launch new products
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Improve ROI
-
Improve brand engagement
-
Improve efficiency
- See 9 more
-
Enhance customer relationships
-
Increase sales & revenue
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Acquire customers
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Increase customer life time value
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Scale best practices
-
Improve ROI
-
Increase average basket value
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Improve digital and social presence
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Improve brand engagement
-
Enter new markets internationally or locally
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Improve consistency
-
Build brand awareness
-
Grow market share
-
Improve internal communications
- See 11 more
Top Channels
Channels Used
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omnichannel
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e-mail
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mobile
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social media
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text SMS
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website
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offline
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newsletter
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point of sale
-
Facebook
-
promotions
-
video
-
phone calls
-
mobile app
-
games
-
channel partners
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LinkedIn
-
mass media
-
television
-
events
-
trade shows
-
display advertisement
-
user generated content
-
blogs
-
Instagram
-
review sites
-
Amazon
-
Doubleclick
- See 25 more
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omnichannel
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e-mail
-
mobile
-
social media
-
text SMS
-
website
-
offline
-
newsletter
-
point of sale
-
Facebook
-
promotions
-
video
-
phone calls
-
mobile app
-
games
-
channel partners
-
LinkedIn
-
mass media
-
television
-
events
-
trade shows
-
display advertisement
-
user generated content
-
blogs
-
Instagram
-
review sites
-
Amazon
-
Doubleclick
- See 25 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
