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Customer.io vs SAP Emarsys Customer Engagement: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Customer.io low Failure Risk for SAP Emarsys Customer Engagement low
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Comparison Summary

This comparison report of Customer.io vs. SAP Emarsys Customer Engagement is based on a specific set of business needs and context. The comparison uses 2991 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and SAP Emarsys Customer Engagement

Customer.io, SAP Emarsys Customer Engagement, Upland adestra, Sailthru, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

SAP Emarsys Customer Engagement focuses on Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.

"One of the biggest successes I’ve seen with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns. " - Sharon Blatt Cohen

"Emarsys differentiated itself because it was one tool that did everything: the truly integrated omnichannel aspect, the marketing automation, and its advanced capabilities in terms of reporting. Email, SMS, Push… everything communicates well and eas...ily. It was facilitated by the user- friendly approach of the solution. Additionally, we needed an open and scalable solution that could partner with our internal ecosystem, which the platform could easily integrate into. " - Jean-Baptiste Chapelleaubos

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than SAP Emarsys Customer Engagement for

Software Failure Risk

  • low

logo SAP Emarsys Customer Engagement

Focus area

SAP Emarsys Customer Engagement is better than Customer.io for

Software Failure Risk

  • low

About

Send Automated Messages. Deliver Results.

Personalized omnichannel experiences that the customers deserve

Age

2012

2000

Financials

SERIES A

SERIES B

Business Need

Total Processes
(we found evidences for)

65

66

Total Goals
(we found evidences for)

12

14

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (122)

Read Reviews (32)

sending & publishing communications

Read Reviews (107)

Read Reviews (28)

tracking & monitoring communications

Read Reviews (9)

Read Reviews (2)

engagement management

Read Reviews (89)

Read Reviews (195)

engaging and following up

Read Reviews (46)

Read Reviews (112)

engaging with scheduling & cadence

Read Reviews (3)

Read Reviews (0)

workflow management

Read Reviews (42)

Read Reviews (8)

training & onboarding

Read Reviews (42)

Read Reviews (7)

drip marketing

Read Reviews (27)

Read Reviews (0)

advertisement

Read Reviews (24)

Read Reviews (11)

campaign management

Read Reviews (22)

Read Reviews (17)

segmentation and targeting

Read Reviews (14)

Read Reviews (15)

social media management

Read Reviews (6)

Read Reviews (16)

social media analytics

Read Reviews (5)

Read Reviews (6)

engaging on social media

Read Reviews (0)

Read Reviews (2)

customer feedback management

Read Reviews (5)

Read Reviews (4)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (1)

contact list management

Read Reviews (5)

Read Reviews (4)

rating and review management

Read Reviews (4)

Read Reviews (0)

helpdesk management

Read Reviews (4)

Read Reviews (12)

lifetime value management

Read Reviews (3)

Read Reviews (11)

loyalty management

Read Reviews (2)

Read Reviews (35)

identify target customers

Read Reviews (2)

Read Reviews (4)

customise loyalty program

Read Reviews (0)

Read Reviews (11)

content management

Read Reviews (2)

Read Reviews (6)

social media marketing

Read Reviews (2)

Read Reviews (5)

lead qualification

Read Reviews (2)

Read Reviews (1)

generation of new leads

Read Reviews (2)

Read Reviews (1)

sales document management

Read Reviews (2)

Read Reviews (5)

proposal & quote management

Read Reviews (2)

Read Reviews (2)

knowledge management

Read Reviews (2)

Read Reviews (0)

conversion management

Read Reviews (1)

Read Reviews (2)

personalized marketing

Read Reviews (1)

Read Reviews (13)

international marketing

Read Reviews (0)

Read Reviews (2)

influencer marketing

Read Reviews (0)

Read Reviews (2)

channel management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Increase average basket value

  • Improve digital and social presence

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve consistency

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • See 11 more

Top Channels

Channels Used

  • omnichannel

  • e-mail

  • mobile

  • social media

  • text SMS

  • website

  • offline

  • newsletter

  • point of sale

  • Facebook

  • promotions

  • video

  • phone calls

  • mobile app

  • games

  • channel partners

  • LinkedIn

  • mass media

  • television

  • events

  • trade shows

  • display advertisement

  • user generated content

  • blogs

  • Instagram

  • review sites

  • Amazon

  • Doubleclick

  • See 25 more

  • omnichannel

  • e-mail

  • mobile

  • social media

  • text SMS

  • website

  • offline

  • newsletter

  • point of sale

  • Facebook

  • promotions

  • video

  • phone calls

  • mobile app

  • games

  • channel partners

  • LinkedIn

  • mass media

  • television

  • events

  • trade shows

  • display advertisement

  • user generated content

  • blogs

  • Instagram

  • review sites

  • Amazon

  • Doubleclick

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting