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Customer.io vs SAP Marketing Cloud: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Customer.io low Failure Risk for SAP Marketing Cloud low
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Comparison Summary

This comparison report of Customer.io vs. SAP Marketing Cloud is based on a specific set of business needs and context. The comparison uses 3852 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and SAP Marketing Cloud

Customer.io, SAP Marketing Cloud, Upland adestra, Sailthru, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

SAP Marketing Cloud focuses on Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

"Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user’s timezone, giving us the highest opportunity for success. Sometimes these emails go out in the middle of the night... in my timezone, so it’s nice to be able to schedule it. " - Martine Peeters

"SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our p...eak season. " - Waldemar Breitling

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than SAP Marketing Cloud for

Software Failure Risk

  • low

logo SAP Marketing Cloud

Focus area

SAP Marketing Cloud is better than Customer.io for

Software Failure Risk

  • low

About

Send Automated Messages. Deliver Results.

Marketing Cloud offering customers the freedom to define their journey

Age

2012

1972

Financials

SERIES A

IPO

Business Need

Total Processes
(we found evidences for)

65

80

Total Goals
(we found evidences for)

12

13

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (122)

Read Reviews (78)

sending & publishing communications

Read Reviews (107)

Read Reviews (60)

tracking & monitoring communications

Read Reviews (9)

Read Reviews (13)

engagement management

Read Reviews (89)

Read Reviews (78)

engaging and following up

Read Reviews (46)

Read Reviews (57)

engaging with scheduling & cadence

Read Reviews (3)

Read Reviews (0)

workflow management

Read Reviews (42)

Read Reviews (40)

training & onboarding

Read Reviews (42)

Read Reviews (3)

drip marketing

Read Reviews (27)

Read Reviews (8)

advertisement

Read Reviews (24)

Read Reviews (5)

campaign management

Read Reviews (22)

Read Reviews (55)

campaign monitoring

Read Reviews (1)

Read Reviews (5)

campaign analytics

Read Reviews (0)

Read Reviews (9)

segmentation and targeting

Read Reviews (14)

Read Reviews (12)

social media management

Read Reviews (6)

Read Reviews (47)

social media analytics

Read Reviews (5)

Read Reviews (18)

engaging on social media

Read Reviews (0)

Read Reviews (9)

scheduling post to social media

Read Reviews (0)

Read Reviews (10)

customer feedback management

Read Reviews (5)

Read Reviews (9)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (2)

contact list management

Read Reviews (5)

Read Reviews (29)

rating and review management

Read Reviews (4)

Read Reviews (2)

helpdesk management

Read Reviews (4)

Read Reviews (0)

lifetime value management

Read Reviews (3)

Read Reviews (2)

loyalty management

Read Reviews (2)

Read Reviews (19)

identify target customers

Read Reviews (2)

Read Reviews (6)

customise loyalty program

Read Reviews (0)

Read Reviews (4)

content management

Read Reviews (2)

Read Reviews (14)

social media marketing

Read Reviews (2)

Read Reviews (1)

lead qualification

Read Reviews (2)

Read Reviews (1)

generation of new leads

Read Reviews (2)

Read Reviews (16)

sales document management

Read Reviews (2)

Read Reviews (14)

proposal & quote management

Read Reviews (2)

Read Reviews (6)

knowledge management

Read Reviews (2)

Read Reviews (1)

products & pricelist management

Read Reviews (1)

Read Reviews (5)

relationship management

Read Reviews (1)

Read Reviews (2)

customer case management

Read Reviews (1)

Read Reviews (4)

discount management

Read Reviews (1)

Read Reviews (5)

account management

Read Reviews (1)

Read Reviews (19)

personalized marketing

Read Reviews (1)

Read Reviews (8)

promotion management

Read Reviews (0)

Read Reviews (7)

touchpoint management

Read Reviews (0)

Read Reviews (2)

channel management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • offline

  • omnichannel

  • promotions

  • Twitter

  • user generated content

  • blogs

  • point of sale

  • video

  • Facebook

  • phone calls

  • text SMS

  • coupons

  • on premises

  • trade shows

  • Facebook page

  • mobile

  • newsletter

  • display advertisement

  • review sites

  • Amazon

  • See 20 more

  • social media

  • e-mail

  • website

  • offline

  • omnichannel

  • promotions

  • Twitter

  • user generated content

  • blogs

  • point of sale

  • video

  • Facebook

  • phone calls

  • text SMS

  • coupons

  • on premises

  • trade shows

  • Facebook page

  • mobile

  • newsletter

  • display advertisement

  • review sites

  • Amazon

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting