Comparison Summary
This comparison report of Customer.io vs. SAP Marketing Cloud is based on a specific set of business needs and context. The comparison uses 3852 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Customer.io and SAP Marketing Cloud
Customer.io, SAP Marketing Cloud, Upland adestra, Marigold Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.
SAP Marketing Cloud focuses on Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
"Mailchimp was so difficult to integrate and required so much manual work. The implementation was so easy with Customer.io, the automatic setup and integration. With a click of a button, we were able to immediately start sending campaigns to our user...s. Plus they didn’t have the workflows Customer.io does. " - Ben Spring
"We have thousands of staff using X-and O-Data as part of their daily routine. Whether it’s frontline staff closing the loop with dissatisfied customers, or head office analyzing NPS alongside revenue, it’s making us smarter as an organization. " - Laura Monari
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Marketing Cloud
Focus area
SAP Marketing Cloud is better than Customer.io for
Software Failure Risk
About
Send Automated Messages. Deliver Results.
Marketing Cloud offering customers the freedom to define their journey
Age
2012
1972
Financials
SERIES A
IPO
Business Need
Total Processes
(we found evidences for)
65
80
Total Goals
(we found evidences for)
12
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Improve internal communications
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Launch new products
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Improve ROI
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Improve brand engagement
-
Improve efficiency
- See 9 more
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Enter new markets internationally or locally
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Enhance customer relationships
-
Scale best practices
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Grow market share
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Acquire customers
-
Increase sales & revenue
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Improve digital and social presence
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Improve ROI
-
Improve efficiency
-
Improve brand engagement
-
Improve visibility
-
Increase customer life time value
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Increase average basket value
- See 10 more
Top Channels
Channels Used
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social media
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e-mail
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website
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offline
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omnichannel
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promotions
-
Twitter
-
user generated content
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blogs
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point of sale
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video
-
Facebook
-
phone calls
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text SMS
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coupons
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on premises
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trade shows
-
Facebook page
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mobile
-
newsletter
-
display advertisement
-
review sites
-
Amazon
- See 20 more
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social media
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e-mail
-
website
-
offline
-
omnichannel
-
promotions
-
Twitter
-
user generated content
-
blogs
-
point of sale
-
video
-
Facebook
-
phone calls
-
text SMS
-
coupons
-
on premises
-
trade shows
-
Facebook page
-
mobile
-
newsletter
-
display advertisement
-
review sites
-
Amazon
- See 20 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
