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Customer.io vs Sharpspring: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Customer.io vs. Sharpspring is based on a specific set of business needs and context. The comparison uses 16539 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and Sharpspring

Customer.io, Sharpspring, Upland adestra, Sailthru, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

Sharpspring focuses on Engagement Management with E-Mail, Workflow Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

"Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. " - Heloisa Assis

"SharpSpring is very user-friendly, and the quality of support is exceptional! You can easily jump on the phone with SharpSpring's support team, troubleshoot your problems, and get your questions answered right away. " - Lianne Peters

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than Sharpspring for

Software Failure Risk

  • low

logo Sharpspring

Focus area

Sharpspring is better than Customer.io for

Software Failure Risk

  • medium

About

Send Automated Messages. Deliver Results.

Sales & Marketing Automation Platform to boost conversions and deliver results.

Age

2012

2011

Financials

SERIES A

IPO

Business Need

Total Processes
(we found evidences for)

65

123

Total Goals
(we found evidences for)

12

19

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence



training & onboarding




campaign monitoring

campaign analytics


segmentation and targeting


social media management

social media analytics

engaging on social media

scheduling post to social media


customer feedback management

measuring customer satisfaction


contact list management



rating and review management



helpdesk management



lifetime value management



loyalty management

identify target customers

customise loyalty program




social media marketing


lead qualification

lead qualification: technographic

lead qualification: behavioural


generation of new leads


sales document management

proposal & quote management


knowledge management


products & pricelist management



relationship management


conversion management


account management


personalized marketing



business development


revenue cycle management



international marketing




competitive intelligence





pipeline management





meeting management


call transcription


sales call management

meeting management

call transcription


opportunity management


community building






outbound marketing





relationship marketing


channel management



follower management






reputation management


usage based segmentation


trade show marketing


conference call management


referral management


touchpoint management


sales review & feedback


license management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more
  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Improve stakeholder relations

  • Launch new products

  • Improve digital and social presence

  • Build brand awareness

  • Improve consistency

  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • phone calls

  • user generated content

  • blogs

  • offline

  • newsletter

  • mobile

  • promotions

  • LinkedIn

  • Facebook

  • mobile app

  • point of sale

  • Instagram

  • video

  • on premises

  • trade shows

  • chat

  • text SMS

  • Twitter

  • events

  • out of home

  • brochure

  • support groups

  • mass media

  • television

  • games

  • coupons

  • display advertisement

  • omnichannel

  • print media

  • magazine

  • movies

  • radio

  • Pinterest

  • See 33 more
  • e-mail

  • website

  • social media

  • phone calls

  • user generated content

  • blogs

  • offline

  • newsletter

  • mobile

  • promotions

  • LinkedIn

  • Facebook

  • mobile app

  • point of sale

  • Instagram

  • video

  • on premises

  • trade shows

  • chat

  • text SMS

  • Twitter

  • events

  • out of home

  • brochure

  • support groups

  • mass media

  • television

  • games

  • coupons

  • display advertisement

  • omnichannel

  • print media

  • magazine

  • movies

  • radio

  • Pinterest

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting