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Customer.io vs Total Expert: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Customer.io low Failure Risk for Total Expert low
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Comparison Summary

This comparison report of Customer.io vs. Total Expert is based on a specific set of business needs and context. The comparison uses 2488 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and Total Expert

Customer.io, Total Expert, Upland adestra, Sailthru, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

Total Expert focuses on Engagement Management, Social Media Management with Social Media, Communication Management with E-Mail, Relationship Management, etc.

"Mailchimp was so difficult to integrate and required so much manual work. The implementation was so easy with Customer.io, the automatic setup and integration. With a click of a button, we were able to immediately start sending campaigns to our user...s. Plus they didn’t have the workflows Customer.io does. " - Ben Spring

"Whether [relationship managers] are communicating via video, via text messaging, they're able to do it all within the Total Expert platform, which creates a more simplistic approach. " - Michael Guidotti

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than Total Expert for

Software Failure Risk

  • low

logo Total Expert

Focus area

Software Failure Risk

  • low

About

Send Automated Messages. Deliver Results.

Enterprise-grade marketing and customer engagement platform ​purpose-built for financial services

Age

2012

Financials

SERIES A

SERIES B

Business Need

Total Processes
(we found evidences for)

65

55

Total Goals
(we found evidences for)

12

14

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (122)

Read Reviews (21)

sending & publishing communications

Read Reviews (107)

Read Reviews (19)

tracking & monitoring communications

Read Reviews (9)

Read Reviews (0)

engagement management

Read Reviews (89)

Read Reviews (123)

engaging and following up

Read Reviews (46)

Read Reviews (87)

engaging with scheduling & cadence

Read Reviews (3)

Read Reviews (0)

workflow management

Read Reviews (42)

Read Reviews (7)

training & onboarding

Read Reviews (42)

Read Reviews (11)

drip marketing

Read Reviews (27)

Read Reviews (4)

advertisement

Read Reviews (24)

Read Reviews (1)

campaign management

Read Reviews (22)

Read Reviews (11)

segmentation and targeting

Read Reviews (14)

Read Reviews (1)

social media management

Read Reviews (6)

Read Reviews (29)

social media analytics

Read Reviews (5)

Read Reviews (2)

engaging on social media

Read Reviews (0)

Read Reviews (12)

scheduling post to social media

Read Reviews (0)

Read Reviews (12)

customer feedback management

Read Reviews (5)

Read Reviews (2)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (1)

contact list management

Read Reviews (5)

Read Reviews (5)

rating and review management

Read Reviews (4)

Read Reviews (0)

helpdesk management

Read Reviews (4)

Read Reviews (4)

lifetime value management

Read Reviews (3)

Read Reviews (3)

loyalty management

Read Reviews (2)

Read Reviews (2)

identify target customers

Read Reviews (2)

Read Reviews (0)

customise loyalty program

Read Reviews (0)

Read Reviews (2)

content management

Read Reviews (2)

Read Reviews (4)

social media marketing

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (2)

Read Reviews (6)

lead qualification: technographic

Read Reviews (1)

Read Reviews (6)

generation of new leads

Read Reviews (2)

Read Reviews (7)

sales document management

Read Reviews (2)

Read Reviews (1)

proposal & quote management

Read Reviews (2)

Read Reviews (0)

knowledge management

Read Reviews (2)

Read Reviews (0)

relationship management

Read Reviews (1)

Read Reviews (16)

conversion management

Read Reviews (1)

Read Reviews (3)

personalized marketing

Read Reviews (1)

Read Reviews (2)

business development

Read Reviews (1)

Read Reviews (2)

community building

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more

  • Enhance customer relationships

  • Improve ROI

  • Scale best practices

  • Acquire customers

  • Improve digital and social presence

  • Increase sales & revenue

  • Grow market share

  • Improve internal communications

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Launch new products

  • Establish thought leadership

  • Build brand awareness

  • Manage risk

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • website

  • video

  • social media

  • newsletter

  • promotions

  • chat

  • omnichannel

  • text SMS

  • print media

  • magazine

  • display advertisement

  • games

  • offline

  • point of sale

  • user generated content

  • blogs

  • See 14 more

  • e-mail

  • website

  • video

  • social media

  • newsletter

  • promotions

  • chat

  • omnichannel

  • text SMS

  • print media

  • magazine

  • display advertisement

  • games

  • offline

  • point of sale

  • user generated content

  • blogs

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

{{{rsh_C_1}}}

low

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Migration Risk

medium

{{{rsh_C_1}}}

low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting