cuspera logo CUSPERA

Customer.io vs WebEngage: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Customer.io vs. WebEngage is based on a specific set of business needs and context. The comparison uses 10362 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and WebEngage

Customer.io, WebEngage, Upland adestra, Sailthru, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

WebEngage focuses on Engagement Management, Training & Onboarding, Campaign Management, Communication Management with E-Mail, etc.

"Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. " - Hamish Elmslie

"Great service, helpful team, and an ever-evolving product. Such is the ease of usability that it takes very little time to make someone new to learn the tool and start implementing journeys and automation. " - Bharat Bhatia

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than WebEngage for

Software Failure Risk

  • low

logo WebEngage

Focus area

WebEngage is better than Customer.io for

Software Failure Risk

  • medium

About

Send Automated Messages. Deliver Results.

Marketing Automation tool to craft contextual and personalized campaigns

Age

2012

Financials

SERIES A

SERIES B

Business Need

Total Processes
(we found evidences for)

65

111

Total Goals
(we found evidences for)

12

19

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


workflow management


training & onboarding




campaign monitoring

campaign analytics


segmentation and targeting


social media management

social media analytics

engaging on social media

scheduling post to social media


customer feedback management

measuring customer satisfaction

measuring net promoter score


contact list management



rating and review management



helpdesk management



lifetime value management



loyalty management

identify target customers

customise loyalty program



content management


social media marketing


lead qualification

lead qualification: technographic

lead qualification: behavioural


generation of new leads


sales document management

proposal & quote management


knowledge management


products & pricelist management


relationship management


customer case management


discount management


conversion management


personalized marketing


business development


revenue cycle management




competitive intelligence







promotion management



touchpoint management


channel management


referral management


trade show marketing





sales incentive management




category management


database marketing




courses & assessment



influencer marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Improve ROI

  • Build brand awareness

  • Improve brand engagement

  • Improve consistency

  • Establish thought leadership

  • Grow market share

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve stakeholder relations

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • website

  • text SMS

  • promotions

  • mobile

  • social media

  • user generated content

  • blogs

  • chat

  • Whatsapp

  • games

  • phone calls

  • offline

  • omnichannel

  • Facebook

  • coupons

  • point of sale

  • video

  • mobile app

  • out of home

  • brochure

  • mass media

  • television

  • events

  • trade shows

  • channel partners

  • on premises

  • display advertisement

  • review sites

  • Amazon

  • Netflix

  • print media

  • magazine

  • See 30 more
  • e-mail

  • website

  • text SMS

  • promotions

  • mobile

  • social media

  • user generated content

  • blogs

  • chat

  • Whatsapp

  • games

  • phone calls

  • offline

  • omnichannel

  • Facebook

  • coupons

  • point of sale

  • video

  • mobile app

  • out of home

  • brochure

  • mass media

  • television

  • events

  • trade shows

  • channel partners

  • on premises

  • display advertisement

  • review sites

  • Amazon

  • Netflix

  • print media

  • magazine

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting