cuspera logo CUSPERA
Search Your Reports For Vendors
Your Reports For Vendors

Customer.io vs Zoho Marketing Automation: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Customer.io low Failure Risk for Zoho Marketing Automation medium
Know More

Comparison Summary

This comparison report of Customer.io vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 1566 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and Zoho Marketing Automation

Customer.io, Zoho Marketing Automation, Upland adestra, Sailthru, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.

"One of the biggest successes I’ve seen with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns. " - Sharon Blatt Cohen

"I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. " - Adrienne Craighead

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than Zoho Marketing Automation for

Software Failure Risk

  • low

logo Zoho Marketing Automation

Focus area

Software Failure Risk

  • medium

About

Send Automated Messages. Deliver Results.

Marketing automation software for faster business growth

Age

2012

1996

Financials

SERIES A

PRIVATE

Business Need

Total Processes
(we found evidences for)

65

22

Total Goals
(we found evidences for)

12

4

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (122)

Read Reviews (0)

sending & publishing communications

Read Reviews (107)

Read Reviews (0)

tracking & monitoring communications

Read Reviews (9)

Read Reviews (0)

engagement management

Read Reviews (89)

Read Reviews (9)

engaging and following up

Read Reviews (46)

Read Reviews (6)

engaging with scheduling & cadence

Read Reviews (3)

Read Reviews (0)

workflow management

Read Reviews (42)

Read Reviews (0)

training & onboarding

Read Reviews (42)

Read Reviews (0)

drip marketing

Read Reviews (27)

Read Reviews (4)

advertisement

Read Reviews (24)

Read Reviews (0)

campaign management

Read Reviews (22)

Read Reviews (2)

segmentation and targeting

Read Reviews (14)

Read Reviews (0)

social media management

Read Reviews (6)

Read Reviews (0)

social media analytics

Read Reviews (5)

Read Reviews (0)

customer feedback management

Read Reviews (5)

Read Reviews (0)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (0)

contact list management

Read Reviews (5)

Read Reviews (0)

rating and review management

Read Reviews (4)

Read Reviews (0)

helpdesk management

Read Reviews (4)

Read Reviews (0)

lifetime value management

Read Reviews (3)

Read Reviews (0)

loyalty management

Read Reviews (2)

Read Reviews (0)

identify target customers

Read Reviews (2)

Read Reviews (0)

content management

Read Reviews (2)

Read Reviews (0)

social media marketing

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (2)

Read Reviews (1)

generation of new leads

Read Reviews (2)

Read Reviews (2)

sales document management

Read Reviews (2)

Read Reviews (0)

proposal & quote management

Read Reviews (2)

Read Reviews (0)

knowledge management

Read Reviews (2)

Read Reviews (0)

conversion management

Read Reviews (1)

Read Reviews (2)

personalized marketing

Read Reviews (1)

Read Reviews (3)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • See 1 more

Top Channels

Channels Used

  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more

  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

No Data

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

No Data

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting