Comparison Summary
This comparison report of Customer.io vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 1566 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Customer.io and Zoho Marketing Automation
Customer.io, Zoho Marketing Automation, Upland adestra, Marigold Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.
Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.
"The onboarding experience at Customer.io was so great. Segment has the ‘replay’ feature, so it was super easy to switch over. Other companies claimed to have easy integrations with Segment but we found out the hard way that it wasn’t true. " - Neal O’Grady
"I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. " - Adrienne Craighead
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Customer.io
Focus area
Customer.io is better than Zoho Marketing Automation for
Software Failure Risk
About
Send Automated Messages. Deliver Results.
Marketing automation software for faster business growth
Age
2012
1996
Financials
SERIES A
PRIVATE
Business Need
Total Processes
(we found evidences for)
65
22
Total Goals
(we found evidences for)
12
4
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
-
Enhance customer relationships
-
Increase sales & revenue
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Improve internal communications
-
Grow market share
-
Scale best practices
-
Enter new markets internationally or locally
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Build brand awareness
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Launch new products
-
Improve ROI
-
Improve brand engagement
-
Improve efficiency
- See 9 more
-
Improve ROI
-
Enhance customer relationships
-
Enter new markets internationally or locally
-
Acquire customers
- See 1 more
Top Channels
Channels Used
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omnichannel
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website
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social media
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promotions
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text SMS
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e-mail
- See 3 more
-
omnichannel
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website
-
social media
-
promotions
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text SMS
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e-mail
- See 3 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
