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dotDigital Engagement Cloud vs Mapp Cloud: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of dotDigital Engagement Cloud vs. Mapp Cloud is based on a specific set of business needs and context. The comparison uses 3617 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing dotDigital Engagement Cloud and Mapp Cloud

dotDigital Engagement Cloud, Mapp Cloud, Ortto, Acoustic Campaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

dotDigital Engagement Cloud covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Training & Onboarding with Website, etc.

Mapp Cloud focuses on Engagement Management, Lead Analytics, Forecasting, Channel Marketing, etc.

"It was so great to see that Dotdigital did everything they could to make sure we didn’t miss any business opportunities during the onboarding process, For me, that was a big sign that we made the right move. " - Nichola Lund-Yates

"The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to ha...ve excellent email deliverability " - Francois Bertier

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo dotDigital Engagement Cloud

Focus area

dotDigital Engagement Cloud is better than Mapp Cloud for

Software Failure Risk

  • medium

logo Mapp Cloud

Focus area

Mapp Cloud is better than dotDigital Engagement Cloud for

Software Failure Risk

  • low

About

dotDigital Engagement Cloud | Omnichannel marketing automation for B2C, B2B, and NFP marketers

Insight-led Customer Experience Platform with Real-time Insights

Age

1999

1998

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

65

49

Total Goals
(we found evidences for)

13

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign monitoring


training & onboarding


helpdesk management


contact list management

creating contact list


social media management

social media analytics

engaging on social media


workflow management


customer feedback management


knowledge management

creating knowledge base


generation of new leads


loyalty management

identify target customers


lead qualification

lead qualification: behavioural


segmentation and targeting


content management





promotion management


sales document management

contract management




rating and review management







performance management



outbound marketing


database marketing



personalized marketing




channel management


touchpoint management


lifetime value management


customer case management


business development


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Improve internal communications

  • Enter new markets internationally or locally

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Establish thought leadership

  • Improve digital and social presence

  • Improve efficiency

  • Increase customer life time value

  • See 10 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Increase average basket value

  • Improve consistency

  • Improve internal communications

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more
  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting