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EZ Texting vs ActiveCampaign: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of EZ Texting vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 20037 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing EZ Texting and ActiveCampaign

EZ Texting, Mobile Text Alerts, Simpletexting, etc., belong to a category of solutions that help SMS Marketing, whereas ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

EZ Texting covers Communication Management with Text SMS, Engagement Management with Text SMS, Contact List Management, Campaign Management with Text SMS, etc.

ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

"[The problem was] most students are not going to jot down a website during a basketball game...But taking a couple of seconds to send and receive a text with the URL of the group makes sense. " - Ryan Swanson

"As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things th...at so much time didn't need to be spent on. " - Heather Read

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo EZ Texting

Focus area

EZ Texting is better than ActiveCampaign for

Software Failure Risk

  • low

logo ActiveCampaign

Focus area

ActiveCampaign is better than EZ Texting for

Software Failure Risk

  • medium

About

Text Marketing Drives Results

CXA Platform to engage with their customers

Age

2006

2003

Financials

M&A

SERIES C

Business Need

Total Processes
(we found evidences for)

81

133

Total Goals
(we found evidences for)

13

18

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


contact list management

creating contact list


campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account





generation of new leads


promotion management


training & onboarding


sales document management

contract management

proposal & quote management


discount management


loyalty management

customise loyalty program



content management




conference call management


rating and review management


customer feedback management

measuring customer satisfaction


lifetime value management






competitive intelligence


trade show marketing



workflow management



conversion management


sales call management

meeting management


advocacy management



customer case management



business development



touchpoint management



referral management



products & pricelist management


relationship management


lead qualification

lead qualification: technographic



account management






outbound marketing


segmentation and targeting



pipeline management



personalized marketing


knowledge management





create learning path


courses & assessment

create learning path



social media marketing


relationship marketing


community building


subscription management



calendar management




follower management



performance management



membership management



channel management


sales commission management


international marketing





database marketing



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve internal communications

  • Increase sales & revenue

  • Scale best practices

  • Improve ROI

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Grow market share

  • Launch new products

  • Increase customer life time value

  • Improve efficiency

  • See 10 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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low

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Business Setting