Overview: Falcon.io (now Brandwatch Social Media Management) and Buzzsumo as Social Media Marketing Category solutions.

Falcon.io, now Brandwatch Social Media Management, excels in capabilities for social media management and communication, preferred by enterprises and large businesses. It focuses on enhancing digital presence and building customer relationships. Key features include comprehensive analytics, custom reports, and easy data import/export. Buzzsumo specializes in content management and social media engagement, popular among marketing and advertising sectors. Businesses aiming to acquire customers and enhance ROI find Buzzsumo beneficial. Notable features include robust analytics, AI capabilities, and integration options.

Falcon.io (now Brandwatch Social Media Management): Falconio-Now-Brandwatch's Social Media Management offers tools for discovering, attracting, and engaging customers. It supports teams and regions in effective social media management.

Buzzsumo: BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Falcon.io (now Brandwatch Social Media Management) and Buzzsumo: Best Use cases based on the customer satisfaction data

Falcon.io (now Brandwatch Social Media Management)

Key Capabilities Supported

Falcon.io supports social media management and engagement, aiding in sending communications and content management. read more →

Buzzsumo facilitates content management and social media engagement, focusing on content sharing and follow-ups. read more →

Business Goals

Falcon.io helps improve digital presence, build customer relationships, and acquire new customers. read more →

Buzzsumo supports customer acquisition and enhancing ROI, along with growing market share and brand engagement. read more →

Core Features

Key features of Falcon.io include ease of migration, robust analytics, and custom reporting. read more →

Buzzsumo offers standout analytics, custom reporting, and AI-driven insights with seamless integrations. read more →

Vendor Support

Falcon.io provides comprehensive support including 24/7 availability via multiple channels like phone, email, and chat. read more →

Buzzsumo offers limited support primarily through chat, with 24/7 availability being minimal. read more →

Segments and Industries

Falcon.io is extensively used by large enterprises and the marketing sector. read more →

Buzzsumo is favored in marketing and advertising, with a focus on large enterprises and the internet industry. read more →

Operational Alignment

Falcon.io aligns well with enterprise-level operations, catering to comprehensive social media strategies. read more →

Buzzsumo integrates with content-centric workflows, suitable for marketing-driven initiatives. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

Read peer / expert warnings.

Data Export

Read peer / expert warnings.

Support

Phone Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and Buzzsumo

How can Falcon.io (now Brandwatch Social Media Management) and Buzzsumo optimize your Social Media Management Workflow?

Falconio Now Brandwatch Social Media Management and Buzzsumo are both tools for social media management. Falconio Now Brandwatch Social Media Management focuses on scheduling, publishing, and engaging with social media content across multiple platforms, while Buzzsumo concentrates on analyzing social media data, identifying influencers, and discovering trending content. Falconio Now Brandwatch Social Media Management allows for managing multiple social media sites by multiple team members, whereas Buzzsumo helps identify content that performs well and is widely shared. Both tools have limitations, such as Falconio Now Brandwatch Social Media Management's complexity with global analysis and reporting, while Buzzsumo has issues with tracking social shares on LinkedIn and influencer searches.

"...The user-friendly interface allows multiple managers to efficiently schedule, post and engage on social media...." Peer review by Administrator

"...We have started using it after the need arose for scheduling and tracking more social media posts and develop a social media strategy...." Peer review by Stephanie Reed, Managing Director, Purple Frog

What makes Falcon.io (now Brandwatch Social Media Management) and Buzzsumo ideal for Content Management?

Falconio Now Brandwatch Social Media Management helps users create, schedule, and share content across various social media platforms. Falconio Now Brandwatch Social Media Management also provides analytics to track content performance. Buzzsumo analyzes content performance on social media and helps identify trending topics and influencers. Buzzsumo focuses on analyzing existing content, while Falconio Now Brandwatch Social Media Management facilitates content creation and scheduling. Both tools have limitations; Falconio Now Brandwatch Social Media Management sometimes encounters publishing errors, and Buzzsumo’s lowest pricing tier can be expensive.

"...It's great that there is also the option to schedule Instagram Stories so that content can be created specifically for this in advance...." Peer review by Samantha R., Retail

"...Buzzsumo brings together in a single platform a whole series of content marketing insights oriented especifically to social networks...." Peer review by Román E, Digital Marketing & Communication Consultant

What solutions does Falcon.io (now Brandwatch Social Media Management) and Buzzsumo provide for Communication Management?

Falconio Now Brandwatch Social Media Management and Buzzsumo both assist in managing social media communication. Falconio Now Brandwatch Social Media Management allows users to schedule and publish content to multiple social platforms, track analytics, and manage customer interactions. Buzzsumo primarily focuses on finding and analyzing popular content, identifying influencers, and monitoring social media mentions. Falconio Now Brandwatch Social Media Management offers more comprehensive features for managing social media activities, while Buzzsumo excels in content discovery and analysis. Both tools have limitations, for example, Buzzsumo's monitoring tool is not comprehensive enough for a full social strategy.

"...I like the way Falcon deals with copying posts among different social networks, it's easy and intuitive...." Peer review by Marcello C.

"...This helped us to stop posting on social media platforms that our prospects weren't using...." Peer review by Brittney Collier, Marketing Assistant, ASTM International

How can Falcon.io (now Brandwatch Social Media Management) and Buzzsumo enhance your Engagement Management process?

Falconio Now Brandwatch Social Media Management and Buzzsumo both offer tools for tracking engagement and finding content that resonates with audiences. Falconio Now Brandwatch Social Media Management excels in managing customer interactions, analyzing social media listening data, and publishing content across multiple platforms. Buzzsumo focuses on finding engaging content, analyzing social shares, and identifying influencers. However, Falconio Now Brandwatch Social Media Management has limitations in tracking past user interactions, and Buzzsumo lacks comprehensive backlink analysis and only shows content from the past five years.

"...We have access to social sentiment, listening tools, and can engage with our followers right out of the platform...." Peer review by Thomas A., Research

"...Buzzsumo can show the engagement (likes, shares) for different content pieces across different social media platforms (Facebook, Pinterest, Twitter)...." Peer review by Analyst in Other

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

How does Falcon.io (now Brandwatch Social Media Management) address your Collaboration Challenges?

Buzzsumo in Action: Unique Use Cases

Alternatives

4.65 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Sprout Social

Integrations

Few Buzzsumo Integrations

Klipfolio

4.7 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Baremetrics

4.63 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

News

Latest Falcon.io (now Brandwatch Social Media Management) News

Brandwatch Advances Brand Reputation Management with Innovative Proprietary and Generative AI Integration - PR Newswire UK

Brandwatch enhances its brand reputation management by integrating innovative proprietary and generative AI technology.

04/12/2024 - source

Falcon.io (now Brandwatch Social Media Management) vs. Buzzsumo: Comparing Best Social Media Marketing Solutions 2025

Overview: Falcon.io (now Brandwatch Social Media Management) and Buzzsumo as Social Media Marketing Category solutions.

Falcon.io (now Brandwatch Social Media Management) and Buzzsumo: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison