Overview: Falcon.io (now Brandwatch Social Media Management) and Denim Social as Social Media Marketing Category solutions.

Falcon.io and Denim Social both serve the needs of social media marketing, but their capabilities and features cater to different audience segments. Falcon.io, also known as Brandwatch Social Media Management, offers robust features supporting enterprise-scale operations with a strong focus on data analytics and custom reporting. Meanwhile, Denim Social is more suited for smaller to mid-market businesses, emphasizing compliance and scaling best practices within its core offerings.

Falcon.io (now Brandwatch Social Media Management): Falconio-Now-Brandwatch's Social Media Management offers tools for discovering, attracting, and engaging customers. It supports teams and regions in effective social media management.

Denim Social: Gremlin Social is an ABA-endorsed social media management platform for banks, enabling compliant customer engagement and improved ROI. It facilitates content creation, scheduling, publishing, and collaborative workflows.

Falcon.io (now Brandwatch Social Media Management) and Denim Social: Best Use cases based on the customer satisfaction data

Falcon.io (now Brandwatch Social Media Management)

4.2

Denim Social

4.3

Key Capabilities Supported

Falcon.io excels in managing social media, communication, and engagement, offering comprehensive tools that streamline social scheduling and content management. read more →

Denim Social supports fundamental social media and communication capabilities, focusing on content publishing and engagement management. read more →

Business Goals

Falcon.io is designed to improve digital presence, build brand awareness, and enhance customer relationships, supporting strategic growth and ROI. read more →

Denim Social focuses on acquiring customers, improving digital presence, and establishing thought leadership, aligning with businesses seeking brand establishment. read more →

Core Features

With features like custom reports and analytics, Falcon.io provides advanced insights and data handling, integrating smoothly with existing workflows. read more →

Denim Social offers strong compliance and analytics features, making it ideal for industries with regulatory needs looking to leverage social data. read more →

Vendor Support

Falcon.io provides extensive support including 24/7 coverage, phone, email, and chat, ensuring comprehensive customer service. read more →

Denim Social has limited vendor support, primarily 24/7 support with minimal phone, email, and chat options, suitable for straightforward operational needs. read more →

Segments and Industries

Predominantly used by large enterprises and marketing firms, Falcon.io is aligned with marketing and education sectors. read more →

Denim Social is popular among mid-market and educational sectors, also appealing to banking with its compliance features. read more →

Operational Alignment

Falcon.io integrates well into enterprise-level workflows, offering expansive features suitable for complex organizational needs. read more →

Denim Social fits mid-market businesses and sectors requiring compliance, balancing efficiency with essential social media tools. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

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Data Export

Read peer / expert warnings.

Support

Phone Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and Denim Social

Why is Falcon.io (now Brandwatch Social Media Management) and Denim Social the best choice for Social Media Management?

Falconio Now Brandwatch Social Media Management and Gremlin Social both offer tools for managing social media accounts. Falconio Now Brandwatch Social Media Management focuses on features for scheduling, analytics, and managing customer data, while Gremlin Social emphasizes ease of use and access for multiple social media accounts. Falconio Now Brandwatch Social Media Management is more complex, with advanced features for global analysis and reporting, but Gremlin Social has limitations in the number of accounts that can be managed.

"...The engage and publish features are helpful for managing multiple social accounts and keeping up with all mentions/comments in one place...." Peer review by Jennifer D, Digital Marketing Specialist

"...Gremlin Social has been a great tool for my team to use to post to our social media platforms and for both compliance and myself to moderate the activity...." Peer review by Brian S, Vice President Of Marketing And Business Development, Banking

How can Falcon.io (now Brandwatch Social Media Management) and Denim Social enhance your Communication Management process?

Falconio Now Brandwatch Social Media Management and Gremlin Social both allow users to schedule and publish content to multiple social media platforms. Falconio Now Brandwatch Social Media Management offers features for social listening, engagement, and analytics, while Gremlin Social focuses on compliance and archiving. However, neither tool currently allows scheduled publishing to Instagram and Pinterest.

"...I use the tool to publish my content for the various tourism campaigns within our organization...." Peer review by Sabine Hollegien, Contentadvisor, MarketingOost Regio- en Stadsmarketing // Salland Marketing

"...Gremln makes it pretty easy to see them all side-by-side and to keep them all straight when publishing...." Peer review by Clayton S., Entertainment

How efficiently Does Falcon.io (now Brandwatch Social Media Management) and Denim Social manage your Engagement Management?

Falconio Now Brandwatch Social Media Management and Gremlin Social both provide tools for social media engagement. Falconio Now Brandwatch Social Media Management emphasizes tracking campaigns and analyzing engagement data, while Gremlin Social focuses on compliant social media engagement for financial institutions. Falconio Now Brandwatch Social Media Management offers a wider range of features for social media management, including social listening, publishing, and analytics. Gremlin Social specializes in providing tools for banks to engage with customers on social media while adhering to compliance regulations. However, Falconio Now Brandwatch Social Media Management lacks the ability to track previous user interactions, while Gremlin Social may lack the same comprehensive analytics features as Falconio Now Brandwatch Social Media Management.

"...Engage is particularly great since we can manage all the comments we got on every social media platforms...." Peer review by Nicolas O, Marketing Supervisor

"...From message management and customer engagement to social analytics and education, Gremlin's unique feature set is specifically designed to help you master social media marketing for the financial industry...." Peer review

How does Falcon.io (now Brandwatch Social Media Management) and Denim Social address your Content Management Challenges?

Falconio Now Brandwatch Social Media Management and Gremlin Social both offer content management features. Falconio Now Brandwatch Social Media Management enables users to create, schedule, and track content across various platforms. Gremlin Social provides a dedicated content library for storing and posting content, and it also allows for content approval and employee-generated content. However, Falconio Now Brandwatch Social Media Management focuses on centralized content management for large companies, while Gremlin Social emphasizes social media strategy and content curation for financial institutions.

"...My manager likes the measure reports to see how our content is performing...." Peer review by Matt H., Mechanical or Industrial Engineering

"...Enable employees to post content approved by your team to personal accounts with the Gremlin Content Library...." Social Media Management and Compliance Software for Banks

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

What makes Falcon.io (now Brandwatch Social Media Management) ideal for Collaboration?

Denim Social in Action: Unique Use Cases

Alternatives

4.0 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Hubspot Marketing Hub

Integrations

Few Denim Social Integrations

PagerDuty Platform

4.0 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Datadog

4.36 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Slack

4.65 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

News

Latest Falcon.io (now Brandwatch Social Media Management) News

Brandwatch Advances Brand Reputation Management with Innovative Proprietary and Generative AI Integration - PR Newswire UK

Brandwatch enhances its brand reputation management by integrating innovative proprietary and generative AI technology.

04/12/2024 - source

Falcon.io (now Brandwatch Social Media Management) vs. Denim Social: Comparing Best Social Media Marketing Solutions 2025

Overview: Falcon.io (now Brandwatch Social Media Management) and Denim Social as Social Media Marketing Category solutions.

Falcon.io (now Brandwatch Social Media Management) and Denim Social: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison