Overview: Falcon.io (now Brandwatch Social Media Management) and Denim Social as Social Media Marketing Category solutions.

Falcon.io and Denim Social both serve the needs of social media marketing, but their capabilities and features cater to different audience segments. Falcon.io, also known as Brandwatch Social Media Management, offers robust features supporting enterprise-scale operations with a strong focus on data analytics and custom reporting. Meanwhile, Denim Social is more suited for smaller to mid-market businesses, emphasizing compliance and scaling best practices within its core offerings.

Falcon.io (now Brandwatch Social Media Management) and Denim Social: Best Use cases based on the customer satisfaction data

Falcon.io (now Brandwatch Social Media Management)

4.2

Denim Social

4.3

Key Capabilities Supported

Falcon.io excels in managing social media, communication, and engagement, offering comprehensive tools that streamline social scheduling and content management. read more →

Denim Social supports fundamental social media and communication capabilities, focusing on content publishing and engagement management. read more →

Business Goals

Falcon.io is designed to improve digital presence, build brand awareness, and enhance customer relationships, supporting strategic growth and ROI. read more →

Denim Social focuses on acquiring customers, improving digital presence, and establishing thought leadership, aligning with businesses seeking brand establishment. read more →

Core Features

With features like custom reports and analytics, Falcon.io provides advanced insights and data handling, integrating smoothly with existing workflows. read more →

Denim Social offers strong compliance and analytics features, making it ideal for industries with regulatory needs looking to leverage social data. read more →

Vendor Support

Falcon.io provides extensive support including 24/7 coverage, phone, email, and chat, ensuring comprehensive customer service. read more →

Denim Social has limited vendor support, primarily 24/7 support with minimal phone, email, and chat options, suitable for straightforward operational needs. read more →

Segments and Industries

Predominantly used by large enterprises and marketing firms, Falcon.io is aligned with marketing and education sectors. read more →

Denim Social is popular among mid-market and educational sectors, also appealing to banking with its compliance features. read more →

Operational Alignment

Falcon.io integrates well into enterprise-level workflows, offering expansive features suitable for complex organizational needs. read more →

Denim Social fits mid-market businesses and sectors requiring compliance, balancing efficiency with essential social media tools. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

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Data Export

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Support

Phone Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and Denim Social

What solutions does Falcon.io (now Brandwatch Social Media Management) and Denim Social provide for Social Media Management?

Falconio Now Brandwatch Social Media Management and Gremlin Social both offer tools for managing social media accounts. Falconio Now Brandwatch Social Media Management focuses on features for scheduling, analytics, and managing customer data, while Gremlin Social emphasizes ease of use and access for multiple social media accounts. Falconio Now Brandwatch Social Media Management is more complex, with advanced features for global analysis and reporting, but Gremlin Social has limitations in the number of accounts that can be managed.

"...Falcon provides a great solution for us to be able to generated accurate, social performace reports...." Peer review by Anika R, Content Coordinator, Entertainment

"...I think you would be hardpressed to find another social media management company that can provide the value and quality of Gremlin Social...." Peer review by Tan B

How does Falcon.io (now Brandwatch Social Media Management) and Denim Social facilitate Communication Management?

Falconio Now Brandwatch Social Media Management and Gremlin Social both allow users to schedule and publish content to multiple social media platforms. Falconio Now Brandwatch Social Media Management offers features for social listening, engagement, and analytics, while Gremlin Social focuses on compliance and archiving. However, neither tool currently allows scheduled publishing to Instagram and Pinterest.

"...Some senior management struggle to see the value of 'brand' so the social listening tool is useful to help us monitor and track that...." Peer review by User

"...The biggest advantages with Gremln is the ease of posting to our social media sites while seamlessly including compliance in the process...." Peer review by Timothy B, Executive Director of Marketing and Public Information, Education

How efficiently Does Falcon.io (now Brandwatch Social Media Management) and Denim Social manage your Engagement Management?

Falconio Now Brandwatch Social Media Management and Gremlin Social both provide tools for social media engagement. Falconio Now Brandwatch Social Media Management emphasizes tracking campaigns and analyzing engagement data, while Gremlin Social focuses on compliant social media engagement for financial institutions. Falconio Now Brandwatch Social Media Management offers a wider range of features for social media management, including social listening, publishing, and analytics. Gremlin Social specializes in providing tools for banks to engage with customers on social media while adhering to compliance regulations. However, Falconio Now Brandwatch Social Media Management lacks the ability to track previous user interactions, while Gremlin Social may lack the same comprehensive analytics features as Falconio Now Brandwatch Social Media Management.

"...The pain of social media management for our clients is gone and as a company we have seen better engagement with our creative, and clients who are more responsive to our suggestions based on insights gained...." Peer review by Carson M, Digital Technologies Manager, Automotive

"...So much easier to engage in conversations with our fans and patrons!...." Peer review by Administrator

How can Falcon.io (now Brandwatch Social Media Management) and Denim Social optimize your Content Management Workflow?

Falconio Now Brandwatch Social Media Management and Gremlin Social both offer content management features. Falconio Now Brandwatch Social Media Management enables users to create, schedule, and track content across various platforms. Gremlin Social provides a dedicated content library for storing and posting content, and it also allows for content approval and employee-generated content. However, Falconio Now Brandwatch Social Media Management focuses on centralized content management for large companies, while Gremlin Social emphasizes social media strategy and content curation for financial institutions.

"...We're able to provide our clients with great social listening results, detailed reports for the content we're posting to their social feeds, and a good approval system prior to content being posted...." Peer review by Dave W, Content Strategist, Marketing and Advertising

"...As opposed to other trackable link shorteners that limit your transparency to unique clicks, Gremln gives a comprehensive view on how many times your link was shared...." Peer review by Michelle "Mikki" W., Information Technology and Services

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

What solutions does Falcon.io (now Brandwatch Social Media Management) provide for Collaboration?

Denim Social in Action: Unique Use Cases

Alternatives

4.0 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Falcon.io (now Brandwatch Social Media Management) vs. Denim Social: Comparing Best Social Media Marketing Solutions 2025

Overview: Falcon.io (now Brandwatch Social Media Management) and Denim Social as Social Media Marketing Category solutions.

Falcon.io (now Brandwatch Social Media Management) and Denim Social: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and Denim Social

How does Falcon.io (now Brandwatch Social Media Management) and Denim Social facilitate Communication Management?

How efficiently Does Falcon.io (now Brandwatch Social Media Management) and Denim Social manage your Engagement Management?

How can Falcon.io (now Brandwatch Social Media Management) and Denim Social optimize your Content Management Workflow?

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

What solutions does Falcon.io (now Brandwatch Social Media Management) provide for Collaboration?

Denim Social in Action: Unique Use Cases

Alternatives

TIEIT AI

Parse.ly Analytics

Mavsocial Social Media Management

myRosys Social Media Management Platform

Renderforest Video

Business Setting