Comparison Summary
This comparison report of Falcon.io (now Brandwatch Social Media Management) vs. DrumUp is based on a specific set of business needs and context. The comparison uses 7182 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Falcon.io (now Brandwatch Social Media Management) and DrumUp
Falcon.io (now Brandwatch Social Media Management), Sprinklr Core, Khoros Marketing, etc., belong to a category of solutions that help Social Media Marketing, whereas DrumUp, MarketBeam, Employee Advocacy by Sprout Social, etc., belong to a category of solutions that help Advocacy Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Falcon.io (now Brandwatch Social Media Management) covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.
DrumUp focuses on Social Media Management with Social Media, Content Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.
"Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. " - Emily Zangari
"DrumUp helps to source over 30% of the Twitter content I publish. Fast, efficient and accurate, it’s a daily feature in my content mix. " - Neil Wilkins
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Falcon.io (now Brandwatch Social Media Management)
Focus area
Falcon.io (now Brandwatch Social Media Management) is better than DrumUp for
Software Failure Risk
DrumUp
Focus area
DrumUp is better than Falcon.io (now Brandwatch Social Media Management) for
Software Failure Risk
About
The Platform for Every Kind of Social Media Marketer - Falcon
Content Marketing & Social Media Management Tool
Age
2005
Financials
SERIES C
PRIVATE
Business Need
Total Processes
(we found evidences for)
87
43
Total Goals
(we found evidences for)
14
7
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve digital and social presence
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Enhance customer relationships
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Acquire customers
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Build brand awareness
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Enter new markets internationally or locally
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Improve ROI
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Improve brand engagement
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Improve internal communications
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Scale best practices
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Launch new products
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Grow market share
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Improve visibility
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Increase sales & revenue
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Increase customer life time value
- See 11 more
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Improve digital and social presence
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Improve brand engagement
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Grow market share
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Acquire customers
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Build brand awareness
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Enhance customer relationships
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Improve ROI
- See 4 more
Top Channels
Channels Used
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social media
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user generated content
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blogs
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mobile
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mobile app
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website
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LinkedIn
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Twitter
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promotions
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Facebook
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e-mail
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chat
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Slack
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Facebook page
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video
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offline
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point of sale
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newsletter
- See 15 more
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social media
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user generated content
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blogs
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mobile
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mobile app
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website
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LinkedIn
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Twitter
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promotions
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Facebook
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e-mail
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chat
-
Slack
-
Facebook page
-
video
-
offline
-
point of sale
-
newsletter
- See 15 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
