Overview: Falcon.io (now Brandwatch Social Media Management) and Feedly as Social Media Marketing Category solutions.

Falcon.io, now Brandwatch Social Media Management, and Feedly both cater to social media marketing needs, each with its strengths. Falcon.io excels in social media management with strong capabilities for engagement and communication. It supports enterprises extensively, with robust features for analytics and custom reporting. In contrast, Feedly emphasizes content management and curation, appealing to companies across IT and software industries. Its focus is on security, privacy, and ease of migration, appealing more to smaller segments and content-driven strategies. Vendor support availability further differentiates the user experience offered by each platform.

Falcon.io (now Brandwatch Social Media Management) and Feedly: Best Use cases based on the customer satisfaction data

Falcon.io (now Brandwatch Social Media Management)

Key Capabilities Supported

Falcon.io focuses on social media management, providing strong support for scheduling, publishing, and engagement. These capabilities cater well to enhancing brand social media presence. read more →

Feedly supports content management and curation, including social media management. These capabilities assist businesses in refining and sharing content efficiently. read more →

Business Goals

Falcon.io aids in improving digital presence and building brand awareness, meeting strategic needs for connecting with a broader audience. read more →

Feedly contributes to customer acquisition and thought leadership, supporting objectives like expanding market influence and launching new ideas. read more →

Core Features

Falcon.io stands out with custom reports and analytics, offering tools like AI-powered features and easy data import. These cater to detailed marketing analysis. read more →

Feedly features strong security, privacy, and integration. These attributes, alongside AI enhancements, ensure effective content-driven operations. read more →

Vendor Support

Falcon.io provides robust support including 24/7 availability, ensuring users get assistance whenever needed for smoother operations. read more →

Feedly provides limited support options, which may suit businesses requiring less intensive technical support. read more →

Segments and Industries

Falcon.io predominantly serves enterprises in marketing and advertising, making it suitable for large-scale campaigns requiring comprehensive management tools. read more →

Feedly attracts users from IT and services, favoring businesses that rely on content curation and knowledge sharing. read more →

Operational Alignment

Falcon.io integrates well within enterprise workflows, fitting large business operations with high engagement needs on social platforms like Instagram and Facebook. read more →

Feedly aligns with smaller teams focusing on content sharing and thought leadership, supporting a cycle of content creation and dissemination. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

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Data Export

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Support

Phone Support

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Email Support

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Chat Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and Feedly

How efficiently Does Falcon.io (now Brandwatch Social Media Management) and Feedly manage your Social Media Management?

Falconio Now Brandwatch Social Media Management offers a comprehensive suite of tools for managing social media, including scheduling, analytics, engagement, and customer data. Feedly primarily focuses on curating content from various sources, helping social media managers discover relevant articles and information for sharing. Falconio Now Brandwatch Social Media Management is designed for managing multiple social media sites, while Feedly is more focused on content discovery and curation.

"...For instance, we can use Falcon for social media scheduling, community management, and reporting and research...." Peer review by Amanda K., Marketing and Advertising

"...I really enjoy an easy way to share articles on social media, email, and much more...." Peer review by Cliff T, Java Software Engineer, Information Technology and Services

What solutions does Falcon.io (now Brandwatch Social Media Management) and Feedly provide for Content Management?

Falconio Now Brandwatch Social Media Management allows users to create and share content across various platforms, manage campaigns, and track content performance. Feedly focuses on content curation, allowing users to gather and organize content from various sources. Falconio Now Brandwatch Social Media Management offers more features for scheduling and analyzing content, while Feedly prioritizes content discovery and organization. Both tools have limitations, such as occasional publishing errors in Falconio Now Brandwatch Social Media Management and issues finding relevant content in Feedly.

"...As a benefit, Falcon allows for easier access to be able to post content across international teams...." Peer review by Anika R, Content Coordinator, Entertainment

"...Feedly helps me stay on top of industry news, and curate content to tweet, and blog about...." Peer review by Dan B., Information Technology and Services

What Are the key features of Falcon.io (now Brandwatch Social Media Management) and Feedly for Communication Management?

Falconio Now Brandwatch Social Media Management helps users schedule, publish, and analyze social media content across multiple platforms. Falconio Now Brandwatch Social Media Management allows users to engage with customers directly through social media channels. Feedly gathers and organizes content from various sources, providing users with a centralized hub for news and updates. Feedly primarily focuses on content aggregation and does not offer direct social media management features. Both tools have limitations, as Falconio Now Brandwatch Social Media Management lacks support for scheduling Instagram and Pinterest posts.

"...Some senior management struggle to see the value of 'brand' so the social listening tool is useful to help us monitor and track that...." Peer review by User

"...feedly allows me to follow various sources which give me the most recent news published in it, feedly keeps you informed at any time about your topics of interest, besides that you can access from your computer or from your smart phone and never stop be informed of the diverse sources that this great platform offers you...." Peer review by Esthefany C, Diseñador

How can Falcon.io (now Brandwatch Social Media Management) and Feedly optimize your Collaboration Workflow?

Falconio Now Brandwatch Social Media Management emphasizes collaboration for social media campaign planning, content creation, and brand consistency across teams and departments. Feedly offers collaborative tools for sharing articles and research, including a team plan for shared feeds and notes. Both tools offer ways for teams to work together, but Falconio Now Brandwatch Social Media Management specifically focuses on social media management, while Feedly focuses on content curation and research. However, Feedly users have expressed a desire for more group interaction features within the tool itself.

"...It has great collaboration tools, so very suitable for big teams working on many different projects...." Peer review by Agne S., Management Consulting

"...These features are then supported and enhanced by a number of collaborative tools that include sharing options...." Peer review

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

What solutions does Falcon.io (now Brandwatch Social Media Management) provide for Engagement Management?

Alternatives

4.25 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Falcon.io (now Brandwatch Social Media Management) vs. Feedly: Comparing Best Social Media Marketing Solutions 2025

Overview: Falcon.io (now Brandwatch Social Media Management) and Feedly as Social Media Marketing Category solutions.

Falcon.io (now Brandwatch Social Media Management) and Feedly: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and Feedly

What solutions does Falcon.io (now Brandwatch Social Media Management) and Feedly provide for Content Management?

What Are the key features of Falcon.io (now Brandwatch Social Media Management) and Feedly for Communication Management?

How can Falcon.io (now Brandwatch Social Media Management) and Feedly optimize your Collaboration Workflow?

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

What solutions does Falcon.io (now Brandwatch Social Media Management) provide for Engagement Management?

Alternatives

Netvibes

TweetDeck

ContentStudio

WordPress.org

Feedly

Business Setting