Overview: Falcon.io (now Brandwatch Social Media Management) and Lately as Social Media Marketing Category solutions.
Falcon.io (Brandwatch Social Media Management) is geared towards large businesses, offering comprehensive social media and communication management with extensive analytics and integrations. It supports enhanced customer relationships and improved digital presence with a wide range of support options. Lately focuses on AI-driven social media management, targeting large enterprises in consumer goods and media, with a focus on content management and thought leadership, supported by minimal yet continuous support.
Falcon.io (now Brandwatch Social Media Management) and Lately: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Falcon.io supports social media and communication management, with a strong emphasis on engagement and content scheduling, aligning with the operational needs of brands seeking robust control over their social presence.
Lately focuses on social media management with AI-driven content scheduling and publishing, aligning with businesses looking for streamlined, intelligent posting solutions.
Business Goals
Falcon.io helps businesses improve their digital presence and enhance customer relationships, aligning with companies seeking to build brand awareness and expand into new markets.
Lately facilitates thought leadership and customer acquisition, catering to businesses aiming to establish themselves as industry leaders while expanding their market share.
Core Features
Features include analytics and custom reports, making Falcon.io ideal for data-driven decisions, while its robust integrations and ease of migration support diverse operational needs.
AI-powered capabilities and analytics are standout features of Lately, appealing to users who prioritize automation and insightful social media evaluations.
Vendor Support
Falcon.io offers a wide range of support including phone, email, chat, and 24/7 support, accommodating different user preferences and ensuring assistance is always at hand.
Lately provides 24/7 support, focusing on continuous assistance, suited for businesses that operate across time zones and need immediate help.
Segments and Industries
Falcon.io is predominantly used by enterprises and large businesses in marketing and advertising, making it suitable for organizations with high-volume social media needs.
Lately is used by large enterprises in consumer goods and media, indicating its niche focus on industries valuing thought leadership and engaging content strategies.
Operational Alignment
Falcon.io fits well into complex operational workflows, designed for enterprises that require coordination across a broad spectrum of tasks and channels.
Lately fits into operational environments seeking streamlined, automated solutions, particularly useful for businesses focused on AI-driven optimizations.
Applying your context and needs changes the table
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
