Overview: Falcon.io (now Brandwatch Social Media Management) and Oktopost as Social Media Marketing Category solutions.

Falcon.io (now Brandwatch Social Media Management) excels in supporting enterprises and large businesses with robust social media management and content management. It's ideal for improving digital presence and customer relationships with strong support options. Oktopost, on the other hand, is geared towards computer software and IT services industries. It focuses on advocacy management and ROI improvement, offering detailed analytics and robust integration capabilities.

Falcon.io (now Brandwatch Social Media Management) and Oktopost: Best Use cases based on the customer satisfaction data

Falcon.io (now Brandwatch Social Media Management)

Key Capabilities Supported

Falcon.io offers comprehensive social media management, communication management, and content management. Engaging on social media and scheduling posts are also supported, aligning well with marketers' needs for active audience interaction. read more →

Oktopost centers around social media management and engagement, including advocacy management. It emphasizes engaging and following up communication, suitable for users focused on nurturing brand advocates. read more →

Business Goals

Falcon.io helps businesses improve their digital presence and enhance customer relationships, with additional support for acquiring customers and building brand awareness. read more →

Oktopost focuses on improving ROI and digital presence, supporting users to build brand awareness and acquire customers. It also aids in establishing thought leadership in industries. read more →

Core Features

Key features of Falcon.io include ease of migration, extensive analytics, custom reports, and robust data import/export capabilities. These features cater to users who prioritize data security and compliance. read more →

Oktopost provides standout analytics, custom reporting, AI-powered options, and integrations. It effectively meets the needs of users requiring security and privacy compliance. read more →

Vendor Support

Falcon.io offers extensive support with 24/7 availability, phone, email, and chat support, catering to enterprises needing comprehensive support. read more →

Oktopost provides essential 24/7 support and offers phone, email, and chat, but with limited availability, making it more suitable for users with fewer on-demand needs. read more →

Segments and Industries

Falcon.io is predominantly used by enterprises, large enterprises, and mid-market segments. It's favored in marketing and advertising as well as education sectors. read more →

Oktopost is widely used in the computer software and IT services industries, appealing to enterprises and large businesses looking to leverage social media power. read more →

Operational Alignment

Falcon.io fits well into enterprise-level operational workflows with its comprehensive toolset for larger scales and complexities. read more →

Oktopost aligns with operational workflows in tech industries, supporting moderate to large enterprises focusing on ROI and advocacy. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Phone Support

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Email Support

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Chat Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and Oktopost

Why is Falcon.io (now Brandwatch Social Media Management) and Oktopost the best choice for Social Media Management?

Falconio Now Brandwatch Social Media Management and Oktopost are both designed for social media management but serve different target audiences. Falconio Now Brandwatch Social Media Management excels at managing multiple social media accounts and offers features for social listening and engagement. Oktopost, on the other hand, specializes in B2B social media marketing and includes employee advocacy features. Both tools offer scheduling, analytics, and content management capabilities, but Falconio Now Brandwatch Social Media Management is more complex and difficult to configure.

"...Falcon is user friendly and works across teams for social media management, including if you manage many platforms at once...." Peer review by User

"...I like the easy way I can schedule social media posts on the B2B platforms that I use the most...." Peer review by Natalie M., Digital Marketing Specialist

How efficiently Does Falcon.io (now Brandwatch Social Media Management) and Oktopost manage your Communication Management?

Falconio Now Brandwatch Social Media Management and Oktopost both allow users to schedule and publish content across multiple social media platforms. Falconio Now Brandwatch Social Media Management emphasizes features for social media listening, engagement, and analytics, while Oktopost focuses on B2B marketing needs and lead conversion tracking. Falconio Now Brandwatch Social Media Management offers a more user-friendly interface with greater integration of social media platforms. Oktopost provides a comprehensive solution for managing social media activity from publishing to lead generation. Both tools have limitations, such as the lack of scheduling for Instagram and Pinterest in Falconio Now Brandwatch Social Media Management, and limited functionality for LinkedIn in Oktopost.

"...It allows for non-social items to be seen right alongside planned and active social posts and ads...." Peer review by Jason P, Director, Social Media, Marketing and Advertising

"...I love the ease of use, the ability to create and track different social campaigns, and how user friendly it is to get sales teams on board to use the Employee Advocacy Board for social selling...." Peer review by Nadia P, Social Media Coordinator II

How efficiently Does Falcon.io (now Brandwatch Social Media Management) and Oktopost manage your Engagement Management?

Falconio Now Brandwatch Social Media Management and Oktopost both offer tools to manage social media engagement, but they have different features. Falconio Now Brandwatch Social Media Management provides social listening and analytics tools, while Oktopost focuses on team collaboration and advocacy programs. Oktopost integrates with other platforms like Marketo and Salesforce, enabling greater insights for sales teams. However, Oktopost lacks some features, including post previews and the ability to schedule posts for different time zones.

"...Engagement makes sense to use within Falcon if your social media audiences are a bit bigger already...." Peer review by Krzysztof S, Senior Online Marketing Manager

"...But, aside from just saving time, Oktopost is a great overall social media management tool, it helps a lot with my reporting each month... having so many different specific engagements being tracked really helps us to understand where our time is best spent...." Peer review by Administrator

What Are the key features of Falcon.io (now Brandwatch Social Media Management) and Oktopost for Content Management?

Falconio Now Brandwatch Social Media Management allows users to create, schedule, and track content from a central point, while Oktopost provides a platform for employees to easily share content across their networks. Both tools offer analytics and content curation features, but Falconio Now Brandwatch Social Media Management has more robust campaign planning and management tools. Falconio Now Brandwatch Social Media Management has limitations related to content integration from external systems, while Oktopost lacks media upload options for larger video files.

"...I use the tool to publish my content for the various tourism campaigns within our organization...." Peer review by Sabine Hollegien, Contentadvisor, MarketingOost Regio- en Stadsmarketing // Salland Marketing

"...We have a big team located in 9 countries and Oktopost enables us to publish content easily...." Peer review by User

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

What benefits does Falcon.io (now Brandwatch Social Media Management) offer for Collaboration?

Oktopost in Action: Unique Use Cases

How can Oktopost optimize your Advocacy Management Workflow?

Alternatives

4.4 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Falcon.io (now Brandwatch Social Media Management) vs. Oktopost: Comparing Best Social Media Marketing Solutions 2025

Overview: Falcon.io (now Brandwatch Social Media Management) and Oktopost as Social Media Marketing Category solutions.

Falcon.io (now Brandwatch Social Media Management) and Oktopost: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and Oktopost

How efficiently Does Falcon.io (now Brandwatch Social Media Management) and Oktopost manage your Communication Management?

How efficiently Does Falcon.io (now Brandwatch Social Media Management) and Oktopost manage your Engagement Management?

What Are the key features of Falcon.io (now Brandwatch Social Media Management) and Oktopost for Content Management?

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

What benefits does Falcon.io (now Brandwatch Social Media Management) offer for Collaboration?

Oktopost in Action: Unique Use Cases

How can Oktopost optimize your Advocacy Management Workflow?

Alternatives

Firstup

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Social Champ

BrandBacker Platform

Unmetric Analyze

Business Setting