Comparison Summary
This comparison report of Falcon.io (now Brandwatch Social Media Management) vs. Parse.ly Analytics is based on a specific set of business needs and context. The comparison uses 5900 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Falcon.io (now Brandwatch Social Media Management) and Parse.ly Analytics
Falcon.io (now Brandwatch Social Media Management), Sprinklr Core, Khoros Marketing, etc., belong to a category of solutions that help Social Media Marketing, whereas Parse.ly Analytics, ShareThis, Sniply, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Falcon.io (now Brandwatch Social Media Management) covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.
Parse.ly Analytics focuses on Content Management with Website, Engagement Management with Website, Social Media Management with Social Media, Communication Management with User Generated Content, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Falcon.io (now Brandwatch Social Media Management)
Focus area
Falcon.io (now Brandwatch Social Media Management) is better than Parse.ly Analytics for
Software Failure Risk
Parse.ly Analytics
Focus area
Parse.ly Analytics is better than Falcon.io (now Brandwatch Social Media Management) for
Software Failure Risk
About
The Platform for Every Kind of Social Media Marketer - Falcon
Parse.ly | Audience Data & Content Analytics for Digital Media
Age
2005
Financials
SERIES C
SERIES B
Business Need
Total Processes
(we found evidences for)
87
29
Total Goals
(we found evidences for)
14
4
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve digital and social presence
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Enhance customer relationships
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Acquire customers
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Build brand awareness
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Enter new markets internationally or locally
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Improve ROI
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Improve brand engagement
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Improve internal communications
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Scale best practices
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Launch new products
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Grow market share
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Improve visibility
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Increase sales & revenue
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Increase customer life time value
- See 11 more
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Acquire customers
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Improve digital and social presence
-
Enhance customer relationships
-
Scale best practices
- See 1 more
Top Channels
Channels Used
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social media
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website
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user generated content
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blogs
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Facebook
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e-mail
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Twitter
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LinkedIn
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Facebook page
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mobile
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mobile app
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video
- See 9 more
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social media
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website
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user generated content
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blogs
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Facebook
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e-mail
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Twitter
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LinkedIn
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Facebook page
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mobile
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mobile app
-
video
- See 9 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
