Comparison Summary
This comparison report of Falcon.io (now Brandwatch Social Media Management) vs. Unified is based on a specific set of business needs and context. The comparison uses 5487 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Falcon.io (now Brandwatch Social Media Management) and Unified
Falcon.io (now Brandwatch Social Media Management), Unified, Sprinklr Core, Khoros Marketing, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Falcon.io (now Brandwatch Social Media Management) covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.
Unified focuses on Advertisement with Social Media, Campaign Management with Social Media, Social Media Management with Social Media, Creative Agency with Social Media, etc.
"When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. " - Stephanie Yamkovenko
"Unified’s expertise has helped us drive tremendous success. We’ve been able to establish invaluable collaboration between the many teams that work on our campaigns, effectively reducing inefficiencies and delivering more value to our clients. " - Mike N
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Falcon.io (now Brandwatch Social Media Management)
Focus area
Falcon.io (now Brandwatch Social Media Management) is better than Unified for
Software Failure Risk
Unified
Focus area
Unified is better than Falcon.io (now Brandwatch Social Media Management) for
Software Failure Risk
About
The Platform for Every Kind of Social Media Marketer - Falcon
Unified: Fix Your Social Ad Problems
Age
2005
Financials
SERIES C
SERIES B
Business Need
Total Processes
(we found evidences for)
87
23
Total Goals
(we found evidences for)
14
3
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve digital and social presence
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Enhance customer relationships
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Acquire customers
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Build brand awareness
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Enter new markets internationally or locally
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Improve ROI
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Improve brand engagement
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Improve internal communications
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Scale best practices
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Launch new products
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Grow market share
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Improve visibility
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Increase sales & revenue
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Increase customer life time value
- See 11 more
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Improve ROI
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Acquire customers
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Improve digital and social presence
Top Channels
Channels Used
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social media
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Twitter
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Instagram
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Facebook
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mobile
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omnichannel
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display advertisement
- See 4 more
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social media
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Twitter
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Instagram
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Facebook
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mobile
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omnichannel
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display advertisement
- See 4 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
