Comparison Summary
Introducing FirstHive and mParticle
FirstHive, and mParticle belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
FirstHive covers Engagement Management with Social Media, Social Media Management with Text SMS, Social Media Marketing with E-Mail, Communication Management with Text SMS, etc.
mParticle focuses on Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.
"We were able to execute micro targeted campaigns, in the language of choice for our key influencers, and have achieved over 5X growth over the last couple of years.” " - Mrugesh Gaglani
"It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away. " - Fernando Machado
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer Data Platform to build persistent customer identities
Customer data platform to simplify your customer data infrastructure
Financials
NA
Business Need
Total Processes
(we found evidences for)
44
44
Total Goals
(we found evidences for)
7
11
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve ROI
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Improve brand engagement
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Improve visibility
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Increase customer life time value
- See 4 more
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Enhance customer relationships
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Enter new markets internationally or locally
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Acquire customers
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Improve ROI
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Improve brand engagement
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Increase customer life time value
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Improve efficiency
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Launch new products
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Grow market share
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Build brand awareness
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Improve internal communications
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Top Channels
Channels Used
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mobile
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social media
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channel partners
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Facebook
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mobile app
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games
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promotions
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website
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e-mail
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offline
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point of sale
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omnichannel
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Twitter
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coupons
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Pinterest
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chat
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Snapchat
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review sites
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Amazon
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mass media
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television
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on premises
- See 19 more
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mobile
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social media
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channel partners
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Facebook
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mobile app
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games
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promotions
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website
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e-mail
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offline
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point of sale
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omnichannel
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Twitter
-
coupons
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Pinterest
-
chat
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Snapchat
-
review sites
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Amazon
-
mass media
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television
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on premises
- See 19 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
