Comparison Summary
This comparison report of FirstHive vs. Zeta Marketing Platform is based on a specific set of business needs and context. The comparison uses 993 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing FirstHive and Zeta Marketing Platform
FirstHive, and Zeta Marketing Platform belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
FirstHive covers Engagement Management with Social Media, Social Media Management with Text SMS, Social Media Marketing with E-Mail, Communication Management with Text SMS, etc.
Zeta Marketing Platform focuses on Engagement Management with E-Mail, Campaign Management with Omnichannel, Advertisement with Mass Media, Collaboration with E-Mail, etc.
"We were able to execute micro targeted campaigns, in the language of choice for our key influencers, and have achieved over 5X growth over the last couple of years.” " - Mrugesh Gaglani
"The test was so successful … It’s (now) an always-on campaign. " - Menno Damsté
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer Data Platform to build persistent customer identities
Data-Driven Marketing Platform to power customer acquisition and retention.
Financials
NA
SERIES F
Business Need
Total Processes
(we found evidences for)
44
43
Total Goals
(we found evidences for)
7
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve ROI
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Improve brand engagement
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Improve visibility
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Increase customer life time value
- See 4 more
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Improve ROI
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Improve brand engagement
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Build brand awareness
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Improve efficiency
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Improve stakeholder relations
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Grow market share
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Increase average basket value
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Improve visibility
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Enter new markets internationally or locally
- See 9 more
Top Channels
Channels Used
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e-mail
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omnichannel
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website
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social media
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mass media
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television
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mobile
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display advertisement
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newsletter
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phone calls
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offline
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on premises
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games
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promotions
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channel partners
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user generated content
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blogs
- See 14 more
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e-mail
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omnichannel
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website
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social media
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mass media
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television
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mobile
-
display advertisement
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newsletter
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phone calls
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offline
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on premises
-
games
-
promotions
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channel partners
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user generated content
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blogs
- See 14 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
