Comparison Summary
This comparison report of Forrester Analytics vs. HubSpot is based on a specific set of business needs and context. The comparison uses 122837 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Forrester Analytics and HubSpot
Forrester Analytics, Nielsen, Capterra, etc., belong to a category of solutions that help Marketing Data Intelligence, whereas HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Forrester Analytics covers Engagement Management, Account Management, Advertisement with Social Media, Communication Management, etc.
HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Forrester Analytics | helps you understand and anticipate customers, whether they are consumers or B2B buyers
Marketing Automation Software for inbound marketing and sales
Age
1983
2006
Financials
PRIVATE
IPO
Business Need
Total Processes
(we found evidences for)
127
161
Total Goals
(we found evidences for)
20
23
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Enhance customer relationships
-
Acquire customers
-
Increase sales & revenue
-
Improve ROI
-
Grow market share
-
Scale best practices
-
Enter new markets internationally or locally
-
Establish thought leadership
-
Improve digital and social presence
-
Improve brand engagement
-
Improve stakeholder relations
-
Increase customer life time value
-
Build brand awareness
-
Launch new products
-
Manage risk
-
Improve efficiency
-
Improve internal communications
-
Improve consistency
-
Increase average basket value
-
Improve visibility
- See 17 more
-
Acquire customers
-
Enhance customer relationships
-
Improve ROI
-
Increase sales & revenue
-
Scale best practices
-
Grow market share
-
Enter new markets internationally or locally
-
Build brand awareness
-
Improve digital and social presence
-
Establish thought leadership
-
Launch new products
-
Improve brand engagement
-
Improve efficiency
-
Improve internal communications
-
Increase customer life time value
-
Improve visibility
-
Improve stakeholder relations
-
Shorten ramp up time
-
Improve consistency
-
Reduce bounce
-
Improve navigation
-
Increase average basket value
-
Manage risk
- See 20 more
Top Channels
Channels Used
-
social media
-
e-mail
-
website
-
user generated content
-
blogs
-
phone calls
-
video
-
Facebook
-
promotions
-
chat
-
offline
-
LinkedIn
-
Twitter
-
Instagram
-
newsletter
-
mobile
-
point of sale
-
on premises
-
trade shows
-
text SMS
-
mobile app
-
review sites
-
mass media
-
display advertisement
-
games
-
Slack
-
Amazon
-
events
-
Pinterest
-
television
-
print media
-
causes and charity
-
Facebook page
-
magazine
-
out of home
-
channel partners
-
Snapchat
-
Netflix
-
brochure
-
coupons
-
radio
-
mobile ads
-
support groups
-
movies
-
billboards
-
omnichannel
-
Whatsapp
-
Skype
-
newspaper
-
eBay
-
G2crowd
-
Facebook at work
-
Glassdoor
-
Yelp
-
Doubleclick
- See 52 more
-
social media
-
e-mail
-
website
-
user generated content
-
blogs
-
phone calls
-
video
-
Facebook
-
promotions
-
chat
-
offline
-
LinkedIn
-
Twitter
-
Instagram
-
newsletter
-
mobile
-
point of sale
-
on premises
-
trade shows
-
text SMS
-
mobile app
-
review sites
-
mass media
-
display advertisement
-
games
-
Slack
-
Amazon
-
events
-
Pinterest
-
television
-
print media
-
causes and charity
-
Facebook page
-
magazine
-
out of home
-
channel partners
-
Snapchat
-
Netflix
-
brochure
-
coupons
-
radio
-
mobile ads
-
support groups
-
movies
-
billboards
-
omnichannel
-
Whatsapp
-
Skype
-
newspaper
-
eBay
-
G2crowd
-
Facebook at work
-
Glassdoor
-
Yelp
-
Doubleclick
- See 52 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
