Comparison Summary
This comparison report of Forrester Analytics vs. Improvado is based on a specific set of business needs and context. The comparison uses 10682 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Forrester Analytics and Improvado
Forrester Analytics, Improvado, Nielsen, Capterra, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Forrester Analytics covers Engagement Management, Account Management, Advertisement with Social Media, Communication Management, etc.
Improvado focuses on Advertisement with Social Media, Competitive Intelligence, Campaign Management, Social Media Management with Social Media, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Forrester Analytics
Focus area
Forrester Analytics is better than Improvado for
Software Failure Risk
About
Forrester Analytics | helps you understand and anticipate customers, whether they are consumers or B2B buyers
Unified modern data stack for revenue operations
Age
1983
Financials
PRIVATE
SEED
Business Need
Total Processes
(we found evidences for)
127
51
Total Goals
(we found evidences for)
20
11
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Improve ROI
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Grow market share
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Scale best practices
-
Enter new markets internationally or locally
-
Establish thought leadership
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Improve digital and social presence
-
Improve brand engagement
-
Improve stakeholder relations
-
Increase customer life time value
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Build brand awareness
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Launch new products
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Manage risk
-
Improve efficiency
-
Improve internal communications
-
Improve consistency
-
Increase average basket value
-
Improve visibility
- See 17 more
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Improve ROI
-
Build brand awareness
-
Acquire customers
-
Enter new markets internationally or locally
-
Increase sales & revenue
-
Enhance customer relationships
-
Improve efficiency
-
Grow market share
-
Scale best practices
-
Improve digital and social presence
-
Improve visibility
- See 8 more
Top Channels
Channels Used
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social media
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LinkedIn
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Facebook
-
mobile
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display advertisement
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mobile app
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website
-
phone calls
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Doubleclick
-
promotions
-
Twitter
-
video
-
Instagram
-
offline
-
e-mail
-
chat
-
Snapchat
-
Pinterest
-
on premises
-
point of sale
-
review sites
-
G2crowd
-
user generated content
-
blogs
-
Amazon
- See 22 more
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social media
-
LinkedIn
-
Facebook
-
mobile
-
display advertisement
-
mobile app
-
website
-
phone calls
-
Doubleclick
-
promotions
-
Twitter
-
video
-
Instagram
-
offline
-
e-mail
-
chat
-
Snapchat
-
Pinterest
-
on premises
-
point of sale
-
review sites
-
G2crowd
-
user generated content
-
blogs
-
Amazon
- See 22 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
