Comparison Summary
This comparison report of Forrester Analytics vs. Pathmatics is based on a specific set of business needs and context. The comparison uses 8107 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Forrester Analytics and Pathmatics
Forrester Analytics, Pathmatics, Nielsen, Capterra, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Forrester Analytics covers Engagement Management, Account Management, Advertisement with Social Media, Communication Management, etc.
Pathmatics focuses on Advertisement, Competitive Intelligence, Digital Marketing, Communication Management with Social Media, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Forrester Analytics
Focus area
Forrester Analytics is better than Pathmatics for
Software Failure Risk
About
Forrester Analytics | helps you understand and anticipate customers, whether they are consumers or B2B buyers
Advertiser Database & Digital Marketing Intelligence
Age
1983
Financials
PRIVATE
PRIVATE
Business Need
Total Processes
(we found evidences for)
127
51
Total Goals
(we found evidences for)
20
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Improve ROI
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Establish thought leadership
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Improve digital and social presence
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Improve brand engagement
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Improve stakeholder relations
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Increase customer life time value
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Build brand awareness
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Launch new products
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Manage risk
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Improve efficiency
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Improve internal communications
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Improve consistency
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Increase average basket value
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Improve visibility
- See 17 more
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Acquire customers
-
Enhance customer relationships
-
Improve digital and social presence
-
Improve ROI
-
Improve visibility
-
Enter new markets internationally or locally
-
Grow market share
-
Build brand awareness
-
Improve efficiency
- See 6 more
Top Channels
Channels Used
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social media
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website
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Facebook
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mobile
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video
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mobile app
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Twitter
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chat
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Snapchat
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display advertisement
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Instagram
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mass media
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television
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offline
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promotions
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out of home
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billboards
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point of sale
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phone calls
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mobile ads
- See 17 more
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social media
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website
-
Facebook
-
mobile
-
video
-
mobile app
-
Twitter
-
chat
-
Snapchat
-
display advertisement
-
Instagram
-
mass media
-
television
-
offline
-
promotions
-
out of home
-
billboards
-
point of sale
-
phone calls
-
mobile ads
- See 17 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
