Overview: Forsta ''formerly Confirmit'' and Toluna Start as Customer Feedback Management Category solutions.
In the Customer Feedback Management space, Confirmit Horizons and Toluna Start offer valuable solutions for businesses looking to harness feedback and research capabilities. Confirmit Horizons excels with its strong analytics, compliance, and enterprise-level focus, making it suitable for large companies in research and consulting sectors. Toluna Start, on the other hand, shines in engaging surveys and social media management, appealing to marketing-driven enterprises and those focused on brand awareness. Both solutions provide diverse vendor support to meet varying customer needs.
Forsta ''formerly Confirmit'' and Toluna Start: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Confirmit Horizons facilitates market research, feedback collection, and engaging conversational surveys. It aligns well with users' needs in comprehensive data gathering and analysis tasks.
Toluna Start emphasizes engaging conversational surveys and social media management, fitting well into operations focused on customer interaction and brand presence.
Business Goals
Confirmit Horizons enhances customer satisfaction and aids in acquiring customers. It supports companies aiming to improve ROI and expand into new markets.
Toluna Start helps build brand awareness and enhance customer satisfaction. It serves businesses aiming to grow market share and improve product experience.
Core Features
Confirmit Horizons stands out for its advanced analytics, compliance tools, and custom reporting features, meeting enterprise needs for detailed insights and integrations.
Toluna Start offers strong analytics and custom reporting. It focuses on features that support easy integration and content sharing for marketing teams.
Vendor Support
Confirmit Horizons provides extensive 24/7 support complemented by email, chat, and phone options, suiting enterprises needing reliable assistance.
Toluna Start also offers 24/7 support, with additional email and chat support, catering to a variety of customer support preferences.
Segments and Industries
Confirmit Horizons is popular among enterprises and large companies, especially in research and IT services.
Toluna Start is favored by enterprises and mid-sized companies, predominant in marketing, advertising, and consumer goods sectors.
Operational Alignment
Confirmit Horizons integrates seamlessly into large-scale operations, supporting complex workflows in data-driven environments.
Toluna Start fits well with marketing and customer-focused operations, optimized for businesses focusing on brand engagement.
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High