Forsta (formerly Confirmit) Overview

Forsta specializes in delivering advanced customer experience and market research technology. Known for its comprehensive solutions in customer feedback management, Forsta integrates Voice of Customer (VoC), Voice of Employee (VoE), qualitative and quantitative research, and data visualization. The platform empowers businesses with global insights and research capabilities that enhance decision-making. Forsta's technology is recognized for its ability to simplify complex data, providing nuanced human experience insights. Notably, Forsta's partnership with Cint aims to reduce survey fraud, and its acquisition of HelloIgnite expands its crowdsourcing and innovation capabilities. As a leader in the 2024 Gartner® Magic Quadrant™ for VoC, Forsta is positioned as a strategic partner for businesses seeking to drive customer engagement and brand advocacy.

Use Cases

Customers recommend Market Research, Collecting Feedback, Engaging Conversational Surveys, as the business use cases that they have been most satisfied with while using Forsta (formerly Confirmit).

Other use cases:

  • Campaign Management
  • Social Media Management
  • Market Survey
  • Communication Management
  • Training & Onboarding
  • Helpdesk Management
  • Generation Of New Leads
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Business Priorities

Improve Customer Satisfaction and Acquire Customers are the most popular business priorities that customers and associates have achieved using Forsta (formerly Confirmit).

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Scale Best Practices
  • Increase Sales & Revenue
  • Grow Market Share
  • Improve Efficiency
  • Manage Risk
  • Improve Visibility
  • Improve Stakeholder Relations
  • Increase Customer Life Time Value
  • Improve Product Experience
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Forsta (formerly Confirmit) Use-Cases and Business Priorities: Customer Satisfaction Data

Forsta (formerly Confirmit) works with different mediums / channels such as Promotions. and Mobile.

Forsta (formerly Confirmit)'s features include Embedded Survey Forms, Dashboard, Personalization, etc. and Forsta (formerly Confirmit) support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Forsta (formerly Confirmit) analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Further, it enables you to improve performance and retention with upward feedback, 360 surveys, staff lifecycle surveys, staff engagement surveys, and pulse surveys...." Peer review from Featured Customers

Peer review evidence (same sources as the product rating summary)

"...Wale Omiyale, SVP Market Research at Confirmit said: We re delighted to welcome CloudXink as a customer...." CloudXink Selects Confirmit to Support Ad and Brand Testing Across China
"...My company uses the Confirmit Horizons platform to distribute and display the results of customer satisfaction surveys for one of our major clients...." Peer review by Verified User, Project Manager in Research & Development, Management Consulting
"...The 2019 ACE Awards, dedicated to Confirmit customers who have achieved demonstrable success in customer experience and employee engagement...." Confirmit Reflects on 2019: A Year of Global Expansion and Forward-Thinking Initiatives

Forsta (formerly Confirmit), SmileBack, SurveyMethods, Medallia Agent Connect, Listen360 Customer Engagement Platform, etc., all belong to a category of solutions that help Customer Feedback Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

Popular Business Setting

for Forsta (formerly Confirmit)

Top Industries

  • Research
  • Management Consulting
  • Information Technology and Services

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Forsta (formerly Confirmit) is popular in Research, Management Consulting, and Information Technology And Services and is widely used by Mid Market, Small Business, and Enterprise.

Forsta (formerly Confirmit) Customer wins, Customer success stories, Case studies

Why is Forsta (formerly Confirmit) the best choice for Market Research?

How efficiently Does Forsta (formerly Confirmit) manage your Collecting Feedback?

How does Forsta (formerly Confirmit) facilitate Engaging Conversational Surveys?

What Are the key features of Forsta (formerly Confirmit) for Campaign Management?

How efficiently Does Forsta (formerly Confirmit) manage your Social Media Management?

11 buyers and buying teams have used Cuspera to assess how well Forsta (formerly Confirmit) solved their Customer Feedback Management needs. Cuspera uses 1356 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Feedback Management needs.

 

Aussie Broadband goes live on Forstas HX Platform to accelerate CX program impact and insights-led growth

Aussie Broadband has launched Forsta's HX Platform to enhance its Voice of Customer program, leveraging AI-powered Text Analytics for faster insights and improved decision-making. This implementation... supports Aussie Broadband's customer-first strategy, enabling efficient data governance and actionable insights across the organization.

Read on →
 

Ad Hoc Research - Research - Small

Montreal, Canada

Visualizations helped Ad Hoc Research deliver custom research solutions for clients in both French and English. The platform's flexibility matched Ad Hoc's need for tailored, client-specific services.... Multilingual support made it easy to serve Quebec's bilingual market. The 'My Story' feature let clients quickly export and customize reports. Ad Hoc worked closely with Press Ganey to streamline workflows and improve efficiency. Visualizations became a key part of Ad Hoc's unique selling point.

 

Cognita - Education - Very Large

London, UK

Forsta helped Cognita, a global education group, gather feedback from over 80,000 students and 15,000 employees across 100+ schools. Cognita used Forsta's platform to embed customer experience insigh...ts into daily operations. The 'Voice of the Parent' program led to a 30% improvement in satisfaction scores in two years. Real-time survey results and a retention risk analysis tool helped schools act quickly on feedback. Cognita now tracks satisfaction at every level, driving better decisions and higher engagement.

 

Blauw Research - Marketing And Advertising - Medium

Amsterdam, Netherlands

Forsta helped Blauw Research, a market research and consulting firm, unify data in one system. Blauw needed flexible software for reporting and customer experience management. Forsta delivered a cust...omizable, branded platform with visual dashboards and survey tools. This let Blauw focus on client strategy and evolve their services. Their clients gained the freedom to create new modules and insights at their own pace.

 

UniCredit Bank Hungary - Banking - Large

Budapest, Hungary

Forsta’s HX platform helped UniCredit Bank Hungary unify customer, employee, and operational data. The bank connected feedback from all channels into one system. Teams used these insights to act fast...er and improve customer experience. UniCredit saw a 3× increase in Private Individual RNPS and reached the top Corporate NPS ranking in 2025. The bank also improved retention and growth.

 

RS Group - Retail - Large

London, UK

RS Group used Forsta to transform its Voice of Customer program. They moved from static reporting to a dynamic, insights-led approach. Forsta's digital feedback tools and consulting helped RS Group i...mprove business performance. The company raised its customer experience maturity. The program now drives better decisions across the organization.

Frequently Asked Questions(FAQ)

for Forsta (formerly Confirmit)

What is Forsta (formerly Confirmit) used for?

Forsta (formerly Confirmit) is a Customer Feedback Management Software mainly used by its customers to Improve Customer Satisfaction and Acquire Customers by Market Research, Collecting Feedback and Engaging Conversational Surveys .

What are the top features of Forsta (formerly Confirmit)?

Embedded survey forms, Dashboard and Personalization are some of the top features of Forsta (formerly Confirmit).

Who uses Forsta (formerly Confirmit)?

Forsta (formerly Confirmit) is used by Research, Management Consulting and Information Technology And Services among other industries.

What are Forsta (formerly Confirmit) alternatives?

SmileBack, SurveyMethods, Medallia Agent Connect and Listen360 Customer Engagement Platform are popular alternatives for Forsta (formerly Confirmit).

Where is Forsta (formerly Confirmit) located?

Forsta (formerly Confirmit) is headquartered at Karenslyst Allé 56, Oslo, Oslo 0277, NO.
lightning

Peers used Forsta (formerly Confirmit) for Market research and Collecting feedback

Forsta (formerly Confirmit) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.74/5

Read Reviews (5)
Analytics

4.78/5

Read Reviews (143)
Custom Reports

4.20/5

Read Reviews (216)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.74/5

Read Reviews (5)
Analytics

4.78/5

Read Reviews (143)
Custom Reports

4.20/5

Read Reviews (216)

Software Failure Risk Guidance

?

for Forsta (formerly Confirmit)

Overall Risk Meter

Low Medium High

Top Failure Risks for Forsta (formerly Confirmit)

Forsta Ltd News

M&A

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

Awards

Press Ganey Forsta named a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms

Press Ganey Forsta has been named a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms for the fourth consecutive time. This recognition underscores the strength of its Human Experience (HX) platform, which supports complex, regulated industries by providing scalable technology and AI-powered insights to enhance customer, employee, and market research programs.

Product

Forsta Launches AI Agents for Market Research

Forsta has launched AI agents integrated into its Research HX platform to enhance market research efficiency. These AI agents streamline processes from survey setup to reporting, enabling faster insight generation by automating tasks like data cleaning and analysis. This innovation aims to reduce reporting time by up to 50%, allowing research teams to focus on strategic tasks.

Awards

Press Ganey Forsta recognized as a Leader in 20252026 IDC MarketScape for Worldwide Voice of the Customer Applications

Press Ganey Forsta has been recognized as a Leader in the 20252026 IDC MarketScape for Worldwide Voice of the Customer Applications. This recognition highlights the company's AI-powered Human Experience platform, which integrates data from various sources to enhance customer, employee, and patient experiences. The accolade underscores Forsta's investment in AI innovation and its strategic vision in the VoC space.

Forsta Ltd Profile

Company Name

Forsta Ltd

Company Website

https://www.forsta.com/

HQ Location

Karenslyst Allé 56, Oslo, Oslo 0277, NO

Employees

251-500

Social

Financials

PRIVATE